Teletón (Mexico)
The Fundación Teletón is a Mexican annual 24-plus-hour TV and radio broadcast in Mexico, started in 1996, to raise money for children's rehabilitation centers (known as Centro de Rehabilitación Infantil Teletón or CRIT – "Teletón Children's Rehabilitation Center" in English). The Mexican Teletón is produced by Televisa and more than 500 Mexican and foreign media; more than 100 commercial firms sponsor the event. Teleton's mission is "to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions". Teletón is the world's largest private medical unit and rehabilitation center for children.
| Teletón | |
|---|---|
 | |
| Also known as | Fundación Teletón México |
| Genre | Telethon |
| Country of origin | Mexico |
| Original language | Spanish |
| No. of episodes | 22 |
| Production | |
| Camera setup | Multi-camera |
| Production company | TelevisaUnivision |
| Release | |
| Original network | Las Estrellas |
| Original release | December 11, 1997 – present |
Since 1997, Teletón has begun on the first Friday in December. The 2010 Teletón was held on December 3–4; as always, it was seen as "a project of national unity where Mexicans have the chance to gather and work for the same cause". From 1996 to 2003, the end of the event was marked by a concert in Azteca Stadium. Since 2004, the venue has varied: in 2004 and 2005, it was held at Mexico City's Zócalo, in 2006, at the Foro Sol and in 2007 and 2008, it was moved to the National Auditorium.
Besides creating CRITs all around the country, the CRIT system and the Universidad Autónoma del Estado de México (UAEM) signed an agreement in 2000 creating two bachelors-degree programs training professionals to work with children at the CRITs, and created the Instituto Teletón de Estudios Superiores (ITESUR) (located next to the first CRIT constructed). ITESUR is the only university in Mexico that grants degrees in occupational and physical therapy. In 2012, it was inaugurated in State of Mexico the Centro Autismo Teletón (CAT) which will help children with autism.
From 1997 to 2004, Mexican actress and pop star Lucero was involved in every Teleton as the main spokesperson for most of the broadcast, alongside different news anchor and host of other Televisa programs. In 2003, a scandal involving security guards and the press made her to have her role been downplayed, and other Televisa personalities have been included in the broadcast.
While the main reason of the Teleton is to provide help with the rehabilitation of children that suffer of different brain and mobility discapacities, in 2009 Teletón expanded the objectives to provide help in the treatment of children diagnosed with cancer, hence another event was conceived, Pelonton, consisting of the people donating locks of hair in order to create wigs for those children that suffered loss hair due to cancer treatment. In 2013, it was inaugurated the first oncology children's hospital in Latin America, named Hospital Infantil Teletón de Oncología or HITO in the city of Querétaro.
CRIT locations
The first Teletón was broadcast on December 12, 1997, produced by Televisa and 70 other communications media. By the end of the broadcast, its goal was surpassed. Since then, the goal has been the same amount raised the previous year, plus one Mexican peso.
From 1997 to 2014, Teletón had met its goal every year, producing surpluses which allowed the construction of twenty-one CRITs, one CAT and one HITO. The location of some CRITs is chosen on a geographical basis, so that every region has at least one; the goal is to build one in every state. Others are built in areas which have "earned" them with funds raised:
- State of Mexico - May 13, 1999
- Jalisco - September 29, 2000
- Oaxaca - December 7, 2001
- Aguascalientes - December 6, 2002
- Coahuila - December 5, 2003
- Guanajuato - December 5, 2003
- Hidalgo - November 25, 2005
- Chihuahua - November 23, 2006
- Chiapas - November 28, 2006
- Quintana Roo - November 29, 2007
- Nezahualcóyotl, State of Mexico - November 27, 2007
- Tamaulipas - November 26, 2008
- Yucatán - January 14, 2009
- Veracruz - November 18, 2009
- Durango - November 25, 2009
- Sonora - November 15, 2010
- Baja California Sur - November 23, 2010
- Puebla - November 24, 2011
- Mexico City - November 25, 2011
- Ecatepec, State of Mexico - November 14, 2012 (Centro Autismo Teletón)
- Guerrero - November 22, 2012
- Michoacán - November 14, 2013
- Querétaro - November 21, 2013 (Hospital Infantil Teletón de Oncología)
- Baja California - December 11, 2015
Controversies
Tax deductions
Since its inception, the Telethon has been accused of allowing the companies that sponsor it to deduct taxes and be free of payments through their donations and not be transparent with the money obtained by the contributions of citizens, because these are made in an anonymous and without granting a tax receipt to support the transaction.[1]
Faced with these accusations, the Fundación Teletón has responded declaring that the tax deduction is a legal figure permitted by the government and that the system used prevents donations from being used for tax evasion.[2] On the other hand, the Servicio de Administración Tributaria stipulates that the maximum amount that a moral person can deduct from taxes through donations is 10% of net profit.[3]
Researcher Sara Murúa considered that this tax method is based on a legal loophole and declared that "the fundamental problem with this type of foundation is the triangulation of its funds, which allows large donors to have privileged tax mechanisms to exempt taxes and, even, for them to declare as their own the donations of third parties, especially individuals." The latter was criticized in reference to donations made anonymously by people, thus benefiting the image of companies.[4]
United Nations reactions
The Committee on the Rights of Persons with Disabilities of the United Nations (UN) stated in a communication, dated October 3, 2014, its concern about the way in which government resources are administered in the area of rehabilitation of persons with disabilities due to the fact that Mexico grants funds so that the Fundación Teletón - a private organization - is in charge of public health tasks that are the responsibility of the government.[5][6]
At the same time, this international body criticized the way in which the Fundación Teletón makes people with disabilities look, adding that it "observes that this campaign promotes stereotypes of people with disabilities as subjects of charity [...] Also, it recommends [the committee to the Mexican government] develop programs to raise awareness about people with disabilities as rights holders". Likewise, it asks the Mexican government to investigate and prosecute institutions that apply forced sterilizations to people with disabilities, and guarantee reparations to the victims of this practice. Finally, the international organization delivered a document with 67 recommendations to the federal government of Mexico and Telethon, which to date has not been addressed.[7]
2014 anonymous donation incident
During the final moments of Teleton 2014, the total collected was initially announced as 418,009,379 MXN, falling short of the 473,794,379 MXN goal. Televisa then announced the event would be lengthened by an hour to try and achieve the goal. A mysterious donation of 55,785,000 MXN was then made by an anonymous party, helping surpass the stablished goal. To this day, the source of the donation remains unknown, with the public speculating that it was just a ploy to end the event in a high note.
Media participation
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During its first broadcast, Teletón (CRIT) counted with the collaboration of 70 different national media companies; with the TV and radio stations affiliated with Televisa making it a nationwide campaign. The 2007 broadcast had the participation of more than 500 national and international media. One notable exception is TV Azteca, another major mexican media conglomerate and competitor to Televisa due to a signal-distribution conflict. 2007 also marked the first time donations from foreign countries were received.
| Year | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Media | 70 | 229 | 287 | 336 | 392 | 428 | 471 | 506 | 560 | 577 | 580 |
| Media | Number (2007) |
|---|---|
| TV Stations | 72 |
| Radio Stations | 77 |
| Newspapers | 192 |
| Magazines | 131 |
| External Media | 103 |
| International Media | 5 |
| Total | 580 |
Broadcasts
| Broadcast | Dates | Goal | Total Raised | Margin (%) | Approx. USD[8] | Motto | Translation | Mission |
|---|---|---|---|---|---|---|---|---|
| Teletón México 1997 | December 12–13 | MXN$894,000,000 | MXN$338,496,8403 | +73.12% | $17,015,608 MXN 8.1394 = USD 1 |
"Juntos haremos el milagro" | "Together we will make the miracle" |
|
| Teletón México 1998 | December 4–5 | $138,496,841 | $142,937,440 | +3.20% | $14,365,571 MXN 9.95 = USD 1 |
"El amor hace milagros" | "Love makes miracles" |
|
| Teletón México 1999 | December 3–4 | $142,937,441 | $158,224,117 | +10.70% | $16,598,212 MXN 9.5326 = USD 1 |
"El amor hace milagros" | "Love makes miracles" |
|
| Teletón México 2000 | December 8–9 | $158,224,118 | $201,168,475 | +27.14% | $21,019,641 MXN 9.5705 = USD 1 |
"Vamos a dar" | "Let's give" |
|
| Teletón México 2001 | December 7–8 | $201,168,476 | $207,408,620 | +3.10% | $22,446,577 MXN 9.2401 = USD 1 |
"Te estamos esperando" | "We're waiting for you" |
|
| Teletón México 2002 | December 6–7 | $207,408,621 | $217,876,247 | +5.05% | $21,266,178 MXN 10.2452 = USD 1 |
"¡Un paso más!" | "One more step!" |
|
| Teletón México 2003 | December 12–13 | $217,876,248 | $247,759,351 | +13.72% | $22,145,691 MXN 11.1877 = USD 1 |
"Lo hacemos todos" | "We all make it" |
|
| Teletón México 2004 | December 3–4 | $247,759,352 | $305,650,421 | +23.37% | $27,424,153 MXN 11.1453 = USD 1 |
"Unidos por el amor" | "Together for love" |
|
| Teletón México 2005 | December 2–3 | $305,650,422 | $349,190,470 | +14.25% | $33,178,187 MXN 10.5247 = USD 1 |
"Ayudar es amar" | "Helping is loving" |
|
| Teletón México 2006 | December 8–9 | $349,190,471 | $420,369,748 | +20.38% | $38,723,055 MXN 10.8558 = USD 1 |
"Necesitamos tu amor" | "We need your love" |
|
| Teletón México 2007 | December 7–8 | $420,369,749 | $439,968,534 | +4.66% | $40,599,862 MXN 10.8367 = USD 1 |
"El Teletón eres tú" | "You are Teletón" |
|
| Teletón México 2008 | December 5–6 | $439,968,535 | $440,404,909 | +0.09% | $32,119,382 MXN 13.7115 = USD 1 |
"El Teletón lo haces tú" | "You make Teletón" |
|
| Teletón México 2009 | December 4–5 | $440,404,910 | $443,341,815 | +0.66% | $35,194,517 MXN 12.5969 = USD 1 |
"No Hay Imposibles" | "There's no impossibles." |
|
| Teletón México 2010 | December 3–4 | $445,268,576 | $446,851,910 | +0.03% | $36,229,865 MXN 12.3338 = USD 1 |
"Lo mejor de ti, hace grande Mexico" | "The best of you makes Mexico great" |
|
| Teletón México 2011 | December 2–3 | $446,851,911 | $450,346,218 | +5.5% | $32,944,127.139 MXN 13.6700 = USD 1 |
"Caminemos juntos" | "Lets walk together" |
|
| Teletón México 2012 | December 7–8 | $471,472,925 | $472,556,170 | +0.23% | $36,064,042 | "Gracias a ti" | "Thanks to you" |
|
| Teletón México 2013 | December 6–7 | $472,556,170 | $473,794,379 | +0.99% | $36,158,539 | "Gente Extraordinaria" | "Extraordinary people" |
|
| Teletón México 2014 | December 5–6 | $473,794,380 | $474,143,221 | +0.074% | $32,116,134 | "Pasión por la vida" | "Passion for life" |
|
| Teletón México 2015 | December 12 | $474,143,211 (500,000 visits) |
$327,267,551 (602,710 visits) |
-30.97% | $19,116,776 | "Ven, conoce y decide" | "Come, know and decide" |
|
| Teletón México 2016 | December 10–11 | $327,261,512 (602,711 visits) |
$361,695,829 | +10.51% | $17,790,798 | "Ven, conoce y únete, tu donación es la solución" | "Come, know and join us, your donation is the solution" |
|
| Teletón México 2017–18 | March 23–24 | $361,695,830 | $364,097,181 | +0.65% | $19,627,880 | "México de pie" | Mexico standing |
|
| Teletón Mexico 2018 | December 8 | $364,097,182 | $367,190,205 | +0.84% | $18,132,849 | "¿A ti que te gusta hacer?" | What do you like to do? |
|
| Teletón Mexico 2019 | December 14 | $367,190,206 | $374,250,109 | +1.92% | $19,000,000 | |||
| Teletón Mexico 2020 | December 5 | "Capacidad sin límites" "Nos mueves tú"' | "Unlimited capacity" "You move us" | *Special telethon to raise money for research of COVID-19. |
Sponsors
The Teletón production is supported by enterprises who also finance year-round expenses of the CRITs. There is only one sponsor for each product category.
The first broadcast had nine sponsors; by 2008 the number was 26. Some businesses which have participated are:
| Sponsor | Industry | Years Participating |
|---|---|---|
| Nacional Monte de Piedad | Financial services (pawnbroking) | 18 |
| Banamex | Financial services (banking) | 18 |
| Fundación Telmex | Philanthropy | 18 |
| Farmacias del Ahorro | Pharmacy | 15 |
| Telcel | Mobile phone carrier | 15 |
| Office Depot | Retail (office supplies) | 8 |
| La Costeña | Food (preserves) | 10 |
| Alpura | Food (dairy products) | 15 |
| Hidrosina | Energy (gasoline) | 11 |
|
Philanthropy | 15 |
| Fud | Food (cold cuts) | 14 |
| Mattel | Toys and games | 12 |
| Hewlett-Packard (HP) | Computer systems, peripherals, software, consulting, IT services | 6 |
| Metlife | Finance and insurance | 10 |
| Homex | Developer | 5 |
| Acros | Home appliances | 3 |
| Andrea | Catalog retailing (shoes) | 3 |
| La Europea | Retailing (wine and gourmet food) | 2 |
| Holanda | Ice cream | 2 |
| DHL | Air courier | 2 |
| Omnilife | Business group | 1 |
| Seguritech | Security systems | 1 |
| Schering-Plough | Pharmaceutical | 1 |
| Hoteles/Resorts Misión | Hospitality | 1 |
| José Cuervo | Distillery | 1 |
| Grupo Rotoplas | Water puritification technology | 1 |
| Domino's Pizza | Pizza delivery | 3 |
TeletónUSA
In 2012, Teletón, in cooperation with the Univision television network, created TeletónUSA, an American charity with the same aim to help sick, disabled, and mentally-challenged children in America's Hispanic communities. Its first telethon was broadcast December 14 and 15, 2012 on the Univision network, and was hosted by famed Univision personality Don Francisco, who has hosted the telethon in Chile (Which was the inspiration for telethon). The first edition of TeletónUSA took US$8,150,625 in pledges, exceeding its initial goal of US$7 million.[9]
In November 2014 The CRIT opened its first location in the United States in San Antonio, Texas.[10]
Notes
- "La verdadera historia del teletón". Movimiento de Transformación Social (in Spanish). December 22, 2008. Retrieved December 14, 2015.
- "¿Las empresas evaden impuestos al donar a Teletón?". Fundación Teletón A. C. (in Spanish). 2015. Retrieved December 14, 2015.
- "Preguntas frecuentes. Declaración Personas Morales" (PDF), Servicio de Administración Tributaria (in Spanish), retrieved December 14, 2015,
What percentage of deduction is applicable to donations made to organizations approved by the General Law Regime? One can deduct up to 10% of the profit for all donations made during the year.
- "¿Por qué se duda del Teletón?" (in Spanish). December 5, 2015. Retrieved December 14, 2015.
- "ONU critica que Teletón reciba recursos públicos". Forbes México (in Spanish). December 6, 2014. Retrieved December 14, 2015.
- José Roberto Cisneros Duarte (December 6, 2015). "La ONU critica la entrega de recursos públicos al Teletón". CNN México (in Spanish). Retrieved December 14, 2015.
- "Comité de la ONU recomienda al gobierno mexicano no donar al Teletón - Proceso". Proceso (in Spanish). November 5, 2014. Retrieved November 14, 2018.
- MXN/USD equivalence made with exchange rate current at time of event
- "Per Teletón USA's Facebook page". Facebook.com. Retrieved 2013-11-05.
- "Teleton USA 2013: Univision Raises $15,300,000 [VIDEO]". Latin Times. 2013-12-15. Retrieved 2021-07-25.
External links
- Official website
- ORITEL - Organización Internacional de Teletones (Pan-Latin-American organisation which Teletón Mexico is a part of)
- Teletón USA