Team One (advertising agency)

Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.[3][4] Originally based in El Segundo, it moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.[4][5] The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies.[4]

The company's clients include Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company,[6] and The Ritz Carlton.[3]

As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.[7]

Noteworthy Team One advertising campaigns include:

• "December to Remember" ads for Lexus, 2014[8]
• ”Six-word wows" for The Ritz-Carlton, 2014[9][10][11]
• "Tori 500" campaign for Lexus, 2014[12][13]
• Lexus RC F ad, 2015[14][15][16][17]
• 1000 video ads for Facebook campaign, 2015[18][19]
• Trailer for 2K Games' Evolve, 2015[20][21]
• Lexus Lane Valet April Fools' Day Promotion, 2016[22][23][24]

Team One executives launched an in-house VR Lab in April 2016[25] focusing on experimentation and exploring the best way to tell brand stories through VR.[26][27] The agency also assembled an in-house team of six to focus on AI.[28]

Legacy Lab is a consulting practice launched by Team One in 2012.[29] The Lab has researched brands including The Bluebird Cafe, It Gets Better Project,[30] Girls Who Code,[31] The Ritz-Carlton,[32] The Championships, Wimbledon[33] and Taylor Guitars[34] and publishes many of its findings online.[35]

In 2016, The Legacy Lab received a Jay Chiat Award from the American Association of Advertising Agencies for its redesign work for Me & the Bees.[36]

• Official web site