TV-aksjonen
TV-aksjonen (English: "The TV Campaign/Auction") is an annual national Norwegian charity fund raising event that since 1974 has been run by Norwegian public broadcaster NRK in conjunction with selected organizations. The fundraiser is the world's largest, measured in terms of donated value per capita and number of participants.[1][2] The event is central to Norwegian society inasmuch as it is viewed as the most famous and trusted charity fundraiser in the country.[3] The campaign is held on a Sunday in October each year, and on the selected day NRK devotes most of its airtime to informing the public about the organization and that year's special cause.[4]
| TV-aksjonen | |
|---|---|
 Logo for the 2015 TV campaign devoted to the Norwegian Rainforest Foundation. | |
| Status | Active |
| Genre | Charitable fundraiser |
| Date(s) | A chosen Sunday in October |
| Frequency | Annually |
| Venue | NRK |
| Country | Norway |
| Years active | 49 |
| Inaugurated | October 6, 1974 |
| Most recent | October 22, 2023 |
| Next event | October 2024 |
| Website | www |
Logo for the 2016 TV campaign, with the proceeds going to the Norwegian Red Cross. The campaign raised 229.7 million NOK ($28.8 million) to aid for people in Syria, South Sudan, Afghanistan, Somalia, Myanmar and Central America, including access to medication and health aid.
The beneficiary of each year's event is decided by a fund-raising committee at NRK, which also receives detailed follow-up reports from the selected charity on the spending of the raised money. Charities vary, with causes including combating poverty, providing healthcare, clearing minefields and munitions, protecting women, and the environment. The Norwegian Refugee Council and Norwegian Church Aid are the organizations which have the most campaigns run for their benefit, with five and four fundraisers, respectively.[4] Funds have also been earmarked to assist displaced persons in Armenia, Azerbaijan, Burundi, Angola, and Uganda (1998), and refugees from wars in Afghanistan, Pakistan, Democratic Republic of the Congo, Sudan, Somalia, the Palestinian territories, and Colombia (2010).[2]
Contributions are collected in a number of ways. Central to the campaign is the door-to-door campaign of approximately 100,000 volunteers servicing all 1.8 million Norwegian households,[3] as well as donations accepted via telephone or by funds transfer to the campaign's bank account. NRK also hosts a live auction of various items and experiences, with proceeds also going to that year's selected charity. Several organizations donate considerable amounts, as does the government of Norway on behalf of the Norwegian people.[4][5]
Since its inception, a total of about 9 billion NOK ($1.1 billion USD) has been raised as of 2017.[nb 1]
List of campaigns
| Year | Charity | Campaign name (tagline)[4] | Cause | Amount raised (in NOK millions)[6] | Amount adjusted to January 2017 NOK (in millions)[7] | Converted to 2017 USD (in millions) |
|---|---|---|---|---|---|---|
| 1974 | Norwegian Refugee Council | Flyktning-74 English: "Refugee '74" |
Development aid | 22.5 | 133.3 | 16.7 |
| 1975 | Norwegian Women's Public Health Association | Revmatismeåret English: "Rheumatism-year" |
10 | 52.9 | 6.63 | |
| 1976 | Norwegian Association of the Blind | Regnbueaksjonen English: "Rainbow Campaign" |
13.5 | 66.1 | 8.3 | |
| 1977 | Norwegian Church Aid | Nødhjelp-77 English: "Emergency relief '77" |
Development aid | 54.5 | 242.9 | 30.4 |
| 1978 | Save the Children Norway | Aksjon-78 English: "Campaign '78" |
42.7 | 176 | 22 | |
| 1979 | Norwegian Refugee Council | Flyktning-79 English: "Refugee '79" |
74.1 | 293.9 | 36.8 | |
| 1980 | Norwegian Cancer Society | Kreftaksjonen-80 English: "Cancer Campaign '80" |
Cancer research and aid to cancer patients | 79.7 | 279.9 | 35.1 |
| 1981 | Norwegian Red Cross, Norwegian Association of the Blind, Norwegian Association of the Disabled, Norwegian Association of the Mentally Retarded | Et nytt liv English: "A New Life" |
84.9 | 264.3 | 33.1 | |
| 1982 | Norwegian Missionary Council | Aksjon Håp English: "Campaign: Hope" |
86.7 | 242.4 | 30.4 | |
| 1983 | Norwegian People's Aid | Menneskeverd English: "Human dignity" |
Human dignity | 69.4 | 180.5 | 22.6 |
| 1984 | Amnesty International | Aksjon Amnesty English: "Campaign: Amnesty" |
Work for human rights | 81 | 198.8 | 24.9 |
| 1985 | National Council of Children and Youth Organizations of Norway | Ungdomskampanjen 85 English: "Youth Campaign '85" |
79 | 183.5 | 23 | |
| 1986 | Norwegian Church Aid | Hjelp uten grenser English: "Aid without borders" |
Development aid | 110 | 235.1 | 29.5 |
| 1987 | National Association for Public Health | Hjerte for livet English: "A Heart for life" |
115 | 228.5 | 28.6 | |
| 1988 | Norwegian Refugee Council | På flukt English: "In flight" |
Development aid | 96.9 | 181.1 | 22.7 |
| 1989 | "Women in the Third World" (joint effort)[nb 2] | Kvinner i den 3. verden English: "Women in the Third World" |
Development aid specially targeted to women | 88.2 | 158.1 | 19.8 |
| 1990 | Save the Children Norway | En himmel full av stjerner English: "A Sky Full of Stars" |
139 | 238.1 | 29.8 | |
| 1991 | Atlas Alliance | Et nytt liv English: "A New Life" |
People with disabilities in developing countries | 102 | 170.5 | 21.4 |
| 1992 | Norwegian Council for Mental Health | Psykisk helse English: "Physical Health" |
Treatment of mental disorders | 90 | 147.1 | 18.4 |
| 1993 | Norwegian Red Cross | Grenseløs omsorg English: "Care without borders/limitless care" |
Development aid | 133 | 213.1 | 26.7 |
| 1994 | Norwegian People's Aid | Aksjon menneskeverd English: "Campaign: Human Dignity" |
Development aid | 123 | 193.8 | 24.3 |
| 1995 | Salvation Army | Omsorg for hele mennesket English: "Care for all of man" |
Aid to the poor in countries such as Haiti, India, Russia and Bosnia | 148.4 | 228.6 | 28.6 |
| 1996 | "Environment for life" (joint effort)[nb 3] | Miljø for livet English: "Environment for Life" |
Aid for environmental focus | 77 | 116.6 | 14.6 |
| 1997 | Norwegian Cancer Society | Krafttak mot kreft English: "Effort against cancer" |
Testing of new methods of treatment and diagnosing | 177 | 262.6 | 32.9 |
| 1998 | Norwegian Refugee Council | På flukt i eget land English: "In flight within one's country" |
Informing of the situation of those internally displaced | 128 | 185.7 | 23.3 |
| 1999 | Amnesty International | Din innsats – andres frihet! English: "Your effort — other's freedom!" |
Strengthen the work for human rights in ten selected countries | 128.5 | 181.9 | 22.8 |
| 2000 | SOS Children's Villages | SOS-barnebyer English: "SOS Children's Villages" |
Aid to orphaned children, especially in Colombia, Haiti, India, Russia and Zimbabwe | 153 | 210 | 26.3 |
| 2001 | Norwegian Church Aid | Livskraft mot hiv/aids English: "Vitality against HIV/AIDS" |
Development projects | 140.1 | 188.1 | 23.6 |
| 2002 | Atlas Alliance | Et nytt liv English: "A New Life" |
Disabled people in developing countries | 145 | 191.2 | 24 |
| 2003 | Save the Children Norway | Redd Barna English: "Save the Children" |
Aid to children in Guatemala, Nicaragua, Uganda, Ethiopia, Cambodia and Norway | 158.3 | 205.4 | 25.7 |
| 2004 | Church City Mission and Norwegian Council for Mental Health | Hjerterom English: "Hospitality" |
Treatment of mental illness | 151 | 193.2 | 24.2 |
| 2005 | Forum for Women and Development[nb 4] | Drømmefanger English: "Dreamcatcher" |
Aid to women subject to violence in poor countries | 137 | 172.2 | 21.6 |
| 2006 | Doctors Without Borders | De glemte humanitære krisene English: "The forgotten humanitarian crises" |
206 | 252.2 | 31.6 | |
| 2007 | UNICEF, Norwegian Olympic and Paralympic Committee and Confederation of Sports, Right To Play | Sammen for barn English: "Together for children" |
Prevention and aid of HIV/AIDS among children | 220 | 270 | 33.8 |
| 2008 | Norwegian Blue Cross | I sentrum står et menneske English: "In the center is a person" |
Prevention, treatment and monitoring of alcohol and drug abuse | 192 | 223.5 | 28 |
| 2009 | Norwegian CARE | Sterkere sammen English: "Stronger together" |
Aiding poverty | 194 | 224.3 | 28.1 |
| 2010 | Norwegian Refugee Council[8] | På flukt fra krig English: "In flight from war" |
Aid to refugees from war | 208.5 | 236.1 | 29.6 |
| 2011 | Norwegian People's Aid[9] | Vi rydder for livet English: "We're clearing for life" |
Clearing of minefields and cluster munitions in Africa, Asia, Europe and the Middle-East. | 218.9 | 244.7 | 30.7 |
| 2012 | Norwegian Amnesty International[10] | Stå opp mot urett! English: "Rise against injustice!" |
Working towards uncovering large human rights abuses across the world.[11] | 198.7 | 219.8 | 27.5 |
| 2013 | National Association for Public Health[12] | Dagene som forsvinner English: "The days that disappear" |
Working towards bettering the quality of life of those suffering from dementia | 224.2[13] | 242.1 | 30.3 |
| 2014 | Norwegian Church Aid[14] | Vann forandrer alt English: "Water changes everything" |
Securing access to clean water and safe sanitation in several countries in Africa and Asia | 253 | 267.2 | 33.5 |
| 2015 | Rainforest Foundation Norway[15][nb 5] | Vi kan fortsatt redde regnskogen English: "We can still save the rainforest" |
Working to preserve the rain-forest in more larger areas of Brazil, Peru, Congo and New Guinea | 183[17] | 189 | 23.7 |
| 2016 | Norwegian Red Cross[18] | Sammen får vi hjelpen helt frem English: "Together we get the help all the way" |
Work towards aid to people in Syria, South Sudan, Afghanistan, Somalia, Myanmar and Central America, including access to medicines and health aid. 10% of total amount went to domestic efforts such as asylum center activities and health centers for paperless refugees. |
230.6[19] | 229.7 | 28.8 |
| 2017 | UNICEF Norway committee | Læring i krig English: "Education in War" |
Providing education to children affected by war and conflict in Colombia, Mali, Syria, Pakistan and South Sudan.[20][21] | 217.7[22][23] | 217.7 | 27.2 |
| 2018 | Church City Mission | Kom inn English: "Enter" |
244.5 | — | — | |
| 2019 | CARE Norway[24] | Nå er det hennes tur
English "It's her turn now" |
Give women in some of the world's poorest countries the opportunity to build a better life for themselves, their families and their communities. | 240.5 | ||
| 2020 | World Wide Fund for Nature | Gå for et hav av muligheter
English "Go for an ocean of possibilities" |
To remove plastic from the oceans. | 228.4 | ||
| 2021 | Plan International Norge | Barn, ikke brud
English "Child, not bride" |
To stop girls in Bangladesh, Niger, Nepal, Malawi and Mali from getting married as children. | 243.3[25] |
Awards and nominations
| Year | Organization | Category | Nominee(s) | Result | Ref. |
|---|---|---|---|---|---|
| 2017 | Gullruten | Best Event or Sports Broadcasting | — | Nominated |
Notes
- Sum of all amount results (adjusted to 2017 NOK and USD respectively).
- The 1989 campaign was arranged as a cooperative effort between 41 organizations, among them Norwegian National Women's Council
- The 1996 Campaign was a joint effort between Future In Our Hands, Norwegian Society for the Conservation of Nature, Rainforest Foundation Norway, Development Fund and World Wide Fund for Nature
- The 2005 Campaign was devoted to FOKUS, a union of 72 women organizations
- The 2015 campaign was co-hosted by English musician Sting.[16]
External links
References
- "Nest beste TV-innsamling". Aftenposten. Norwegian News Agency. 2011-10-24.
- "TV-Aksjonen Ends with Record Aid". The Nordic Page. 25 October 2010. Retrieved 26 November 2016.
- Svendsen, Paal Adolfsen; Sørheim, Aashild (26 June 2008). "TV-aksjonen som fenomen". NRK. Retrieved 22 October 2017.
- Pettersen, Stig Arild; Smith-Meyer, Trond. "TV-aksjonen" (in Norwegian). Store norske leksikon. Retrieved 26 October 2017.
- "Charity drive raises millions for Unicef". newsinenglish.no. 23 October 2017. Retrieved 26 November 2017.
- Numbers given stem from NRK or the organization itself. Proper amount can actually be somewhat higher due to donations given after the day of the event. For results up to 2009, see NRK's own database.
- All figures calculated based on index value as of January 2017, using Statistics Norway's Consumer price index calculator. 22 October 2017.
- Vera Isachsen og Victoria Uwonkunda (12 June 2021). "Får TV-aksjonen 2010". NRK. Retrieved 17 October 2009.
- "Norsk Folkehjelp får TV-aksjonen 2011". NRK. 14 June 2021. Retrieved 15 June 2010.
- Julie Haugen Egge (8 June 2011). "TV-aksjonen i 2012 går til Amnesty". NRK. Retrieved 23 October 2011.
- "Nytt programlederpar for TV-aksjonen". NRK. Retrieved 11 August 2012.
- Jon Annar Fordal (6 June 2012). "TV-aksjonen 2013 til demens-saken". NRK. Retrieved 6 June 2012.
- NTB/NRK (21 October 2013). "224 millioner samlet inn under årets TV-aksjon". NRK. Retrieved 21 October 2013.
- Tonje Bergmo (12 June 2012). "TV-aksjonen 2014 til Kirkens Nødhjelp". NRK. Retrieved 20 October 2013.
- Daniel Eriksen (3 June 2014). "TV-aksjonen 2015 til Regnskogfondet". NRK.no. Retrieved 18 October 2014.
- Kaupang Jørgensen, Karina (23 September 2015). "Sting til TV-aksjonen". NRK. Retrieved 26 October 2017.
- "Dårligste TV-aksjon på ti år for Regnskogfondet". Aftenposten. Retrieved 2016-10-20.
- Tone Staude (3 June 2015). "TV-aksjonen 2016 til Røde Kors". NRK.no. Retrieved 15 October 2015.
- "TV-aksjonen 2016 samlet inn over 230 millioner kroner" (in Norwegian). NRK. 28 December 2016. Retrieved 2017-04-22.
- "Om TV-aksjonen 2017". www.blimed.no (in Norwegian). Retrieved 21 June 2017.
- "UNICEF får TV-aksjonen 2017" (in Norwegian). NRK. Retrieved 2017-06-22.
- "217,7 millioner samlet inn i årets TV-aksjon" (in Norwegian). Verdens Gang. Retrieved 23 October 2017.
- "217,7 millioner til årets TV-aksjon" (in Norwegian). Aftenposten. Retrieved 23 October 2017.
- "TV-aksjonen 2019". CARE (in Norwegian). Retrieved 2019-09-27.
- "Tall for hele landet". Blimed (in Norwegian). Retrieved 2021-10-25.
- Gullruten: «Nobel» mot «Skam»
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