TATV

TATV (Tout Acheter Tout Vendre), previously known as Télé-Annonces, was a Canadian French language cable television channel and website owned by Astral Media broadcasting 24 hours a day classified ads from individuals and merchants. It was offered exclusively in Quebec by the cable companies Vidéotron and Cogeco.

TATV
CountryCanada
Broadcast areaNational
HeadquartersMontreal, Quebec
Programming
Picture format480i (SDTV)
Ownership
OwnerVidéotron (1982-1998)
Radiomutuel (1998-2000)
Astral Media (2000-2008)
History
Launched1982
ClosedAugust 19, 2008
Former namesLes Annonces Illustrées de Vidéotron (1982-1996)
Télé-Classée (1996-1997)
Télé-Annonces (1997-2006)

TATV was an illustrated classified advertising service, offering individuals and businesses the means to sell goods and services via television and the Internet. TATV was primarily a regionalised service, covering 16 different regions in Quebec, each being served by a local TATV channel. The regions were:

TATV was classified as a shopping television service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, was exempt from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to.[2]

History

In 1982, Vidéotron launched Les Annonces Illustrées de Vidéotron, a specialty TV channel in illustrated classified advertising service, for individuals.

In 1987, a specialty TV channel in real estate classified advertising was launched under the name of Immeubles Télé-Vidéo,[3] then rebranded Télé-Immeubles. In August 1996, Télé-Immeubles TV channel was added to Les Annonces Illustrées de Vidéotron TV channel.[4] Following the combination of Télé-Immeubles and Les Annonces Illustrées de Vidéotron on a single TV channel, the channel was rebranded Télé-Classée.

Logo of Télé-Annonces used from 1997 until 2003
Logo of Télé-Annonces used from 2003 until 2006

In 1997, Télé-Classée was rebranded Télé-Annonces.[5]

In November 1998, Télé-Annonces, ownership of Vidéotron, became the ownership of Radiomutuel.[6] In January 2000, Radiomutuel was bought by Astral Media.[7]

In response to growing popularity of online classified ad services, Télé-Annonces was rebranded TATV on June 6, 2006, repositioning itself primarily as an online service, supported by a television channel.[8]

On August 19, 2008, Astral Media announced the immediate closure of TATV. The company stated the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are not one of the company's core businesses, were the reasons for the closure of TATV.[9]

References
  1. TATV website, archived, retrieved 12-02-17
  2. EXEMPTION ORDER RESPECTING TELESHOPPING PROGRAMMING SERVICE UNDERTAKINGS CRTC 1995-01-26
  3. "Pub Québec - Immeubles Télé-Vidéo". YouTube. Archived from the original on 2021-12-21.
  4. "Remaniement de la grille" (PDF). BAnQ. La Presse. August 21, 1996. p. C7.
  5. "Nouveaux tarifs d'abonnement de Vidéotron" (PDF). BAnQ. La Presse. August 14, 1997. p. A2.
  6. "Entente entre Radiomutuel et Vidéotron" (PDF). BAnQ. La Presse. November 4, 1998. p. D2.
  7. "Astral Media Inc". History of Canadian Broadcasting.
  8. Télé-Annonces n'est plus Infopresse It was rebranded as TATV 2006-06-06 (in French)
  9. Closure of classified ad service, TATV; CNW, 08-19-08
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