Sugar (American TV series)

Sugar is an American reality streaming television series that premiered on August 15, 2018, on YouTube Premium. It is based on the 2005 comedy film Wedding Crashers and the music video for American band Maroon 5's 2015 single "Sugar". The series features a different popular music artist or group surprising fans who have given back to their community, which include pop-up performances and appearances. The show was created by Adam Levine and is executive produced by Levine and David Dobkin.

For the 2014 song by Maroon 5, see Sugar (Maroon 5 song).
Sugar
Title screen from the first episode
GenreReality
Created byAdam Levine
Based on"Sugar"
by Maroon 5 and
Wedding Crashers
by
Starring
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes8 (list of episodes)
Production
Executive producers
Producers
  • Chris Maguire
  • Adam Harrison
CinematographyEdgar Martin
Running time9–18 minutes
Production companies
Release
Original networkYouTube Premium
Original releaseAugust 15, 2018 (2018-08-15)

Premise

The inaugural season of Sugar featured eight episodes, which aired weekly on YouTube Premium.[1] The series features a different popular music artist or group each week surprising fans who have given back to their community.[2][3]

Adam Levine made a public statement upon the announcement of the series.[2]

I'm really excited to show everyone this interesting show and experiment filled with many different experiences, as well as and emotions; based on the concept behind our video for ‘Sugar.’ I'm extremely grateful and equally excited for all who participated on both sides of the camera.

Production

Development

In October 2015, the series was first announced by NBC, the series it was inspired by the Maroon 5 music video "Sugar".[4] On July 13, 2018, it was announced that YouTube has picked-up the series and had given the production a series order for a first season comprising eight episodes and that the show would premiere on August 15, 2018. Executive producers are include Adam Levine, David Dobkin, Jay Renfroe, David Garfinkle, Megan Wolpert Dobkin, Josh Gummersall, and Todd Yasui. Dobkin directed the first two episodes and Alex Van Wagner directed the series' remaining episodes. Production companies involved with the series are expected to include 222 Productions and Renegade 83.[5][6][7] On August 3, 2018, the official trailer for the series was released.[8]

Jordan Feldstein was originally announced and involvement as executive producer in the series. Feldstein who died in 2017,[9] with the series' first episode was dedicated to his memory.

Casting

The series' celebrity guests included Maroon 5, Blake Shelton, Snoop Dogg, Charlie Puth, Kelly Clarkson, A$AP Ferg, Fifth Harmony, and Bad Bunny.[5][6][7]

Episodes
No.TitleFeatured guest(s)Directed byOriginal release date
1"Maroon 5 surprise a teen for the party of the year."Maroon 5David DobkinAugust 15, 2018 (2018-08-15)
2"A$AP Ferg drops in on a deserving NYC public school teacher."A$AP FergDavid DobkinAugust 15, 2018 (2018-08-15)
3"Fifth Harmony surprises a remarkable fan and her wheelchair dance group."Fifth HarmonyAlex van WagnerAugust 15, 2018 (2018-08-15)
4"Bad Bunny pays it back to a deaf fan who loves to dance"Bad BunnyAlex van WagnerAugust 15, 2018 (2018-08-15)
5"Charlie Puth gives a pop up performance for fan on her 17th birthday"Charlie PuthAlex van WagnerAugust 15, 2018 (2018-08-15)
6"Snoop Dogg surprises a young father who is working to turn his life around."Snoop DoggAlex van WagnerAugust 15, 2018 (2018-08-15)
7"Kelly Clarkson crashes a fan’s wedding for the first dance"Kelly ClarksonAlex van WagnerAugust 15, 2018 (2018-08-15)
8"Blake Shelton surprises a fan inspired by his music while in foster care"Blake SheltonAlex van WagnerAugust 15, 2018 (2018-08-15)

Notes
  1. Jordan Feldstein let the production use his name and was credited as an executive producer but was not involved in the series. Feldstein was posthumously credited in the series' episodes.

References
  1. "Adam Levine's 'Sugar' series to debut in August on YouTube". upi.com.
  2. "Maroon 5, Blake Shelton, Kelly Clarkson Set to Star in New YouTube Series 'Sugar,' Exec Produced By Adam Levine: Exclusive". billboard.com.
  3. Petski, Denise (July 13, 2018). "Adam Levine To Executive Produce 'Sugar' Series For YouTube". Deadline Hollywood. Retrieved July 14, 2018.
  4. Andreeva, Nellie (October 14, 2015). "NBC Orders Adam Levine & David Dobkin Reality Pilot Inspired By Maroon 5 Video". Deadline Hollywood. Retrieved June 26, 2020.
  5. Carras, Christi (July 13, 2018). "TV News Roundup: Adam Levine to Executive Produce Series for YouTube". Variety. Retrieved July 14, 2018.
  6. Newman, Melinda (July 13, 2018). "Maroon 5, Blake Shelton, Kelly Clarkson Set to Star in New YouTube Series 'Sugar,' Exec Produced By Adam Levine: Exclusive". Billboard. Retrieved July 14, 2018.
  7. Weiss, Geoff (July 13, 2018). "YouTube Premium Pacts With Adam Levine For Series Inspired By Maroon 5 Music Video - Tubefilter". Tubefilter. Retrieved July 14, 2018.
  8. Milman, Lilly (August 3, 2018). "'Sugar' Trailer: Watch Maroon 5, Snoop Dogg, Charlie Puth and More Surprise the 'Most-Deserving Fans'". Billboard. Retrieved August 3, 2018.
  9. "Maroon 5 Manager Jordan Feldstein's Cause of Death Revealed". Variety. March 17, 2018. Retrieved October 8, 2019.
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