Steak-umm

Steak-umm is a brand of thin-sliced frozen steaks manufactured by The Steak-Umm Company, LLC. Steak-umms are sold in supermarkets throughout the United States and are used for making homemade Philadelphia-style cheesesteaks.[1] The company claims to be "the best-known sandwich steak brand in America" and to have "helped turn the regional 'Philly Cheese Steak' Sandwich into standard fare on America's dinner tables over four decades ago".[2] The company also produces ready-to-cook hamburger patties that are available in "Original" and "Sweet Onion" varieties.

A frozen piece of Steak-umm (top) and cooked pieces of Steak-umm (bottom)

Steak-Umm was previously owned by Gagliardi Bros., H.J. Heinz, and Pomfret, Connecticut-based TriFoods International.[3] In 2006, Reading-based Quaker Maid Meats acquired the rights to the Steak-Umm brand name and associated intellectual property.[4] The purchase of the Steak-Umm brand by TriFoods is cited in a formative business judgment rule judgement of a Delaware Chancery Court.[5]

History

The product was invented in 1968 by food technologist Eugene Gagliardi, who is also credited with inventing popcorn chicken. Gagliardi, who at the time worked at his family's meat-distributing company (Gagliardi Brothers) in West Philadelphia, created the meat as a softer alternative to steak sandwiches of the time.[6][7][8][9] In 1975, the Steak-umm company was started, operating out of a meat-processing plant in West Chester, Pennsylvania, with the name coined by a friend of Gagliardi.[6][8][10] The company was sold to H.J. Heinz in 1980 for $20 million, and marketed under its Ore-Ida frozen foods brand.[8][11]

In April 1994, the Steak-umm brand was acquired by TriFoods International, Inc., a company which Gagliardi founded as Designer Foods, Inc. and held a minority share in. The company was moved from Pennsylvania to Pomfret, Connecticut.[5][12] In 1996, Gagliardi would sue TriFoods in Delaware Chancery Court, after his employment with the company was terminated and he was removed from his Chairman of the Board position.[5] On May 22, 2006, Quaker Maid Meats purchased the rights to the Steak-umm brand, manufacturing the product in Reading, Pennsylvania.[13]

In July 2009, Steak-umm brought suit against a Philadelphia grocery store and sandwich shop called "Steak'em Up" claiming trademark infringement. In 2012, federal District Judge Lawrence F. Stengel ruled in favor of the owners of Steak'em Up, ruling that the two establishments were not direct competitors and there was no significant evidence that consumers were confused by the names.[6][10]

Product description

According to inventor Gene Gagliardi, Steak-umm was created after putting beef through a grinder multiple times, mixing and molding it, freezing it, softening it, then ultimately slicing it.[7]

In the 2012 lawsuit, Judge Lawrence Stengel described the product as "chopped and formed meat product that is comprised of beef trimmings left over after an animal is slaughtered and all of the primary cuts, such as tenderloin, filet, and rib eye, are removed. . . . The chopped and formed meat is pressed into a loaf and sliced, frozen and packaged."[14]

It is sometimes used as a substitute for chipped beef.[15]

Twitter account

In 2017, Steak-umm started a campaign to have its Twitter account, @steak_umm, verified with a blue check with the hashtag #VerifySteakUmm. They acquired verified account status on January 15, 2018.[16][17]

The Twitter account gained even more notoriety during the COVID-19 pandemic.[18] This was due to the trend of brands using Twitter as if they were average people. The Steak-Umm account started posting inspirational tweets, jokes, and even getting into some controversy with Neil DeGrasse Tyson.[19] The exact reason(s) for the account's growth in popularity have been the subject of an academic study[20] and dialogue between researchers.[21][22]

See also

References
  1. "Frozen Meat Retail Sales Hit $837 Million In USA Market". Quick Frozen Foods International. 2000-07-01.
  2. "About Steak-umm". Archived from the original on 2009-07-26. Retrieved 2009-07-12.
  3. "Answers - The Most Trusted Place for Answering Life's Questions". Answers.com.
  5. Gagliardi v. TriFoods Int’l Inc., 683 A.2d 1049, 1052 (Del. Ch. 1996).
  6. Farr, Stephanie (April 24, 2012). "Steaks were high in meat company's suit vs. Philly chain". Philly.com. Philadelphia Daily News. Retrieved 2 November 2015.
  7. Goldstein, Jacob (August 24, 2012). "In The Kitchen With The Inventor Of Steak-Umm". NPR. Retrieved 2 November 2015.
  8. Pirro, J.F. (January 2013). "West Chester's Gene Gagliardi Jr.: Steak-Umm Inventor and Food-Industry Innovator; Though he's got 33 patents in the food industry, Gagliardi is best-known for Steak-Umm, an imitation meat product. And at 82, he's still ahead of his industry's curve". Main Line Today. Retrieved 2 November 2015.
  9. "Archives - Philly.com". articles.philly.com.
  10. Saranac Hale Spencer (2012-04-23). "In battle over Philly cheesesteak trademark, Steak'em Up prevails". Pittsburgh Post-Gazette. Retrieved 2012-04-24.
  11. Prokesch, Steven E. (October 14, 1985). "FOOD INDUSTRY'S BIG MERGERS". The New York Times. Retrieved 2 November 2015.
  12. Haar, Dan (October 1, 1994). "State Purchases More Stock In Pomfret-based Trifoods". Hartford Courant. Retrieved 2 November 2015.
  13. "Quaker Maid sweeps up Steak-Umm name". FoodProcessing.com. May 22, 2006. Retrieved 2 November 2015.
  14. "Steak-hmm". Philly.com. April 24, 2012. Archived from the original on 2015-12-28. Retrieved 2 November 2015.
  15. Wilbur, Todd (June 1997). Top Secret Restaurant Recipes: Creating Kitchen Clones from America's Favorite Restaurant Chains. Penguin. ISBN 9780452275874.
  16. Hafner, Josh (January 16, 2018). "Steak-umm gets verified on Twitter after bizarre, months-long battle". USA Today.
  17. Houck, Brenna (September 27, 2018). "Steak-umm Exploits Millennial Angst to Sell Frozen Cheesesteak Filling". Eater.
  18. "The Strange Saga Of The Steak-umm Twitter Account". Forbes.
  19. "Steak-umm Starts Bizarre Twitter Beef With Neil DeGrasse Tyson". Huffington Post. 13 April 2021.
  20. Bogomoletc, Ekaterina; Lee, Nicole M. (2021-01-01). "Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations". Journal of Business and Technical Communication. 35 (1): 118–125. doi:10.1177/1050651920959187. ISSN 1050-6519.
  21. Agley, Jon (2021-08-03). "Expectancy Violation and COVID-19 Misinformation: A Comment on Bogomoletc and Lee's "Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-umm and Positive Expectancy Violations"". Journal of Business and Technical Communication. 35 (4): 496–504. doi:10.1177/10506519211021614. ISSN 1050-6519.
  22. Bogomoletc, Ekaterina; Lee, Nicole (2021-08-03). "A Response to Jon Agley's "Expectancy Violation and COVID-19 Misinformation"". Journal of Business and Technical Communication. 35 (4): 505–507. doi:10.1177/10506519211021615. ISSN 1050-6519. S2CID 237456850.
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