MC Hammer

In the mid-1980s, while rapping in small venues and after a record deal went sour, Hammer borrowed US$20,000 each from former Oakland A's players Mike Davis and Dwayne Murphy to start an independent record label business.[6] As the CEO of Bust It Productions, Hammer kept the company going by selling records from his basement and car. Bust It Records spawned Bustin' Records, and collectively the companies had more than 100 employees.[6] Recording singles and selling them out of the trunk of his car, he marketed himself relentlessly. Coupled with his dance abilities, Hammer's style was unique at the time.

Now billing himself as "M.C. Hammer", he recorded songs for his debut album Feel My Power in 1986. It was originally released on his independent label, Bustin' Records (via Oaktown Records), and produced by Felton Pilate of Con Funk Shun. It sold over 60,000 copies, and was distributed by City Hall Records. Hammer released singles from the album, including "Ring 'Em" in 1987.[79] Largely on the strength of tireless street marketing by Hammer and his wife, in addition to continuous radio play, it achieved considerable popularity at dance clubs in the San Francisco Bay Area. In the spring of 1988, Tony Valera (a 107.7 KSOL Radio DJ), played the track "Let's Get It Started" in his mix-shows. The track also gained popularity in nightclubs. Hammer declared he was "second to none from Doug E. Fresh, LL Cool J or DJ Run" within the song. He would continue to call out other East Coast rappers in future projects as well.

Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians and backup vocalists he had hired. It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an Oakland club. There he impressed a record executive who "didn't know who he was, but knew he was somebody", according to the New Rolling Stone Encyclopedia of Rock & Roll. Though Hammer had previously received and declined offers from major record labels before, he agreed to a multi-album contract with Capitol Records with a $1,750,000 advance. It did not take long for Capitol to recoup its investment.[39]

Once signed to Capitol Records, Hammer re-issued his first record (a revised version of Feel My Power) with additional tracks added, which sold over 2 million copies. "Pump It Up" (also performed during Showtime at the Apollo on September 16, 1989),[80] "Turn This Mutha Out", "Let's Get It Started" and "They Put Me in the Mix" were the most popular singles from this album (which all charted). Not entirely satisfied with this first multi-platinum success, Hammer's music underwent a metamorphosis, shifting from the standard rap format. "I decided the next album would be more musical," he said at the time. Purists chastised him for being more dancer than rapper. Sitting in a leopard-print bodysuit before a concert, he defended his style: "People were ready for something different from the traditional rap style. The fact that the record has reached this level indicates the genre is growing."[6]

Hammer was very good friends with Arsenio Hall (as well as a then-unknown teen named Robert Van Winkle, aka Vanilla Ice, despite later rumors that there was a "beef" between the two rappers which was addressed during the height of both their careers on Hall's show, and whom he would later reunite with in a 2009 concert in Salt Lake City, Utah),[81][82] and as such, Hammer was first invited to perform the song "U Can't Touch This", prior to its release, on The Arsenio Hall Show in 1989.[83] He also performed "Dancing Machine" which later appeared in the Please Hammer Don't Hurt 'Em: The Movie (1990).

Hammer used some of the proceeds from this album to install a rolling recording studio in the back of his tour bus, where he recorded much of his second album.[39]

In 1989, Hammer was featured on "You've Got Me Dancing" with Glen Goldsmith, which appeared on Goldsmith's album Don't Turn This Groove Around via RCA Records. The track was Hammer's first release in the UK. Hammer also appeared in Glen Goldsmith's music video for this song. The single failed to chart.

During this period, Hammer formed the rap group Oaktown's 3.5.7, releasing the No. 9 single "Yeah! Yeah! Yeah!" from the album Wild & Loose (1989).

Hammer's third album (and second major-label release), Please Hammer Don't Hurt 'Em,[84] was released February 12, 1990 (with an original release date of January 1, 1990).[85] It included the successful single "U Can't Touch This" (which sampled Rick James' "Super Freak"). It was produced, recorded and mixed by Felton Pilate and James Earley on a modified tour bus while on tour in 1989.[86] Despite heavy airplay and a No. 27 chart debut, "U Can't Touch This" stopped at No. 8 on the Billboard Hot 100 chart because it was released only as a twelve-inch single. However, the album was a No. 1 success for 21 weeks due primarily to this single, the first time ever for a recording on the pop charts. The song has been and continues to be used in many films and television shows, and appears on soundtrack and compilation albums as well (such as Man of the House and Back 2 Back Hits).[87]

Follow-up successes included a cover of the Chi-Lites' "Have You Seen Her" and "Pray" (a beat sampled from Prince's "When Doves Cry" and Faith No More's "We Care a Lot"),[88] which was his biggest hit in the US, peaking at No. 2. "Pray" was also a major UK success, peaking at No. 8. The album went on to become the first hip-hop album to earn diamond status, selling more than 18 million units to date.[7][8][89][9] During 1990, Hammer toured extensively in Europe which included a sold-out concert at the National Exhibition Centre in Birmingham. With the sponsorship of PepsiCo International, Pepsi CEO Christopher A. Sinclair went on tour with him during 1991.

The album was notable for sampling other high-profile artists and gave some of these artists a new fan base. "Dancin' Machine" sampled The Jackson 5, "Help the Children" (also the name of an outreach foundation Hammer started)[90] interpolates Marvin Gaye's "Mercy Mercy Me (The Ecology)", and "She's Soft and Wet" also sampled Prince's "Soft and Wet". All of the songs were complimented by the background vocals of his singing group called Special Generation (band), this combination of sound made this album to be successful on radio and video television, with "U Can't Touch This," "Pray" (most successful), "Have You Seen Her", "Here Comes the Hammer" and "Yo!! Sweetness" (UK only) all charting. The album increased the popularity of hip hop music. It remains the genre's all-time best-selling album.[91]

Music videos from this and previous albums began to receive much airplay on MTV and VH1. A movie also accompanied the album, and was produced in 1990, entitled Please Hammer Don't Hurt 'Em: The Movie (with portions of his music videos included within the movie).[92] During this same time, Hammer also appeared in The West Coast Rap All-Stars posse cut "We're All in the Same Gang". Additionally, Hammer released the tracks "This is What We Do" on the Teenage Mutant Ninja Turtles movie soundtrack (1990), and "That's What I Said" on the Rocky V soundtrack (1990).

A critical backlash began over the repetitive nature of his lyrics, his clean-cut image, and his perceived over-reliance on sampling entire hooks by others for the basis of his singles (criticisms also directed to his contemporary Vanilla Ice). He was mocked in music videos by 3rd Bass (including a rap battle with MC Serch), The D.O.C., DJ Debranz and Ice Cube. Oakland hip-hop group Digital Underground criticized him in the CD insert of their Sex Packets album, by placing Hammer's picture in it and referring to him as an unknown derelict. Q Tip criticized him in "Check the Rhyme", saying: "What you say Hammer? Proper. Rap is not pop, if you call it that then stop." LL Cool J dissed him in "To da Break of Dawn" (from his Mama Said Knock You Out album), calling Hammer an "amateur, swinging a Hammer from a body bag [his pants]" and stated: "my old gym teacher ain't supposed to rap." However, it could have been a response to Hammer calling him out in "Let's Get it Started", when he was mentioned along with Run-DMC and Doug E. Fresh as rappers that Hammer claimed to be better than. LL Cool J would later compliment and commend Hammer's abilities/talents on VH-1's 100 Greatest Songs of Hip Hop, which aired in 2008. Ice-T came to Hammer's defense on his 1991 album O.G. Original Gangster: "A special shout out to my man M.C. Hammer. A lot of people diss you man, but they just jealous." Ice-T later explained that he had nothing against people who were pop rap from the start, but rather emcees who switch from being hardcore or "dirty" to pop rap, in order to sell more records.

Despite the criticisms, Hammer's career continued to be highly successful including tours in Asia, Europe, Australia and Russia. Soon after, M.C. Hammer Mattel dolls, lunchboxes and other merchandise were marketed. He was also given his own Saturday-morning cartoon, called Hammerman, which he hosted and voiced.[93]

After publicly dropping the "M.C." from his stage name, Hammer released Too Legit to Quit (also produced by Felton Pilate) in 1991. Hammer answered his critics within certain songs from the album. Sales were strong (over five million copies),[94] with the title track being the biggest hit single from this record. The album peaked in the Top 5 of the Billboard 200. Another hit came soon after, with "Addams Groove" (which appeared on both The Addams Family motion picture soundtrack and the vinyl and cassette versions of 2 Legit 2 Quit), reaching No. 7 in the U.S. and No. 4 in the UK. His video for the song appeared after the movie.

Hammer set out on a high-profile tour promoting the album which included a stage show ⁠loaded with singers, dancers and backup musicians. In 1992, Boyz II Men joined the tour as an opening act.[95] While traveling the country, their tour manager Khalil Roundtree was murdered in Chicago, and the group's future performances of "It's So Hard to Say Goodbye to Yesterday" were dedicated to him. As a result of this unfortunate experience, the song would help advance their success.[96] Ultimately, however, the lavish show proved too expensive to support through album sales and it was cancelled partway through its scheduled run.[97]

Music videos were produced for all four singles released from this album (including "Do Not Pass Me By" and "This Is The Way We Roll"), all which charted. The "2 Legit 2 Quit" video featured many celebrity appearances. It's been ranked as one of the most expensive videos ever made.[98] The hand motions used within the song and video also became very popular.[99] The song proved to be successful in the U.S., peaking in the Top 10 at No. 5 on the Billboard Hot 100. Despite the album's multi-platinum certification, the sales were one-third of Please Hammer Don't Hurt 'Em.

At the end of the "2 Legit 2 Quit" video, after James Brown enlists Hammer to get the famous glove of Michael Jackson, a silver-white sequined glove is shown on the hand of a Michael Jackson look-alike doing the "2 Legit 2 Quit" hand gesture.[99] In a related story, M.C. Hammer appeared on The Wendy Williams Show (July 27, 2009) and talked about his hit reality show Hammertime on A&E, his marriage, his role as a dad and the reasons he eventually went bankrupt. He told an amusing story about a phone call he received from "M.J.", regarding the portion of the "2 Legit 2 Quit" video that included a fake Michael Jackson, giving his approval and inclusion of it. He explained how Michael had seen the video and liked it, and both expressed they were fans of one another.[100] Hammer and Jackson would later appear, speak and/or perform at the funeral service for James Brown in 2006.[101]

The artwork featured in the album was created by James B. Young and accompanying studios.

During 1991, Hammer was featured on the single "The Blood" from the BeBe & CeCe Winans album, Different Lifestyles. In 1992, the song peaked at No. 8 on the Christian charts.

In 1992, after a four-year hiatus, Doug E. Fresh signed with Hammer's label, Bust It Records and issued one album, Doin' What I Gotta Do, which (despite some minor acclaim for his single "Bustin' Out (On Funk)" which sampled the Rick James 1979 single "Bustin' Out") was a commercial failure.

Prior to Hammer's next album, The Funky Headhunter, rumors from critics and fans began claiming Hammer had quit the music/entertainment business or had suffered a financial downfall (since a couple of years were passing between his two records), which Hammer denied. Hammer claimed rumors falsely heralded his downfall were most likely a result of the fact he turned over his "trimmed-down" Bust It Records to his brother and manager Louis Burrell Jr., and his horse racing interests to his brother Chris and their father, Louis Burrell Sr.[38]

During his hiatus between albums, Hammer consequently signed a multi-million dollar deal with a new record company. He said there were a lot of bidders, but "not too many of them could afford Hammer". Therefore, Hammer parted ways with Felton Pilate (who had previously worked with the successful vocal group Con Funk Shun) and switched record labels to Giant Records, taking his Oaktown label with him. Hammer was eventually sued by Pilate. Additionally, Hammer launched a new enterprise, called Roll Wit It Entertainment & Sports Management, with clients such as Evander Holyfield, Deion Sanders and Reggie Brooks.[102][103] In 1993, his production company released the hit rap song "Gangsta Lean" by DRS (from their debut album Gangsta Lean).

By this time, he also parted ways with his only female executive music business administration consultant and songwriter, Linda Lou McCall (who previously worked with the Delfonics and her husband Louis A. McCall, Sr.'s band Con Funk Shun).[104] A music industry vet, McCall was hired by Hammer's brother and manager Louis K. Burrell, in 1990. She helped set up his corporate operations and administration, at Bust It Management & Productions Inc. in Oakland, California. She later became Vice President of Hammer's talent management company, overseeing artists like Heavy D, B Angie B and Ralph Tresvant. While at Bust It, she and her husband brought their artist Keith Martin to Felton's attention, who hired him as a backup musician and vocalist for Hammer's Please Hammer Don't Hurt 'Em and Too Legit to Quit world tours. In 1993 and 1994, McCall was also involved in several lawsuits against Hammer, which were eventually settled out of court.

With a new home and daughter, a new record soon to be released and his new business, Hammer claimed he was happy and far from being broke during a tour of his mansion for Ebony. "Today there is a more aggressive Hammer, because the '90s require you to be more aggressive", Hammer said of his music style. "There is a harder edge, but I'm no gangsta. Hammer in the '90s is on the offense, on the move, on the attack. And it's all good".[105]

In 1993, Hammer began recording his fifth official album. To adapt to the changing landscape of hip-hop, this album was a more aggressive sounding album entitled The Funky Headhunter. He co-produced this record with funky rapper and producer, Stefan Adamek. While Hammer's appearance changed to keep up with the gangsta rap audience, his lyrics still remained honest and somewhat clean with minor profanity. Yet, as with previous records, Hammer would continue to call out and disrespect other rappers on this album. As with some earlier songs such as "Crime Story" (from the album Please Hammer Don't Hurt 'Em),[106] the content and reality about "street life" remained somewhat the same, but the sound was different, resulting in Hammer losing favor with fans. This album peaked at number two on the R&B charts and remained in the Top 30 midway through the year.[107] The album was eventually certified platinum.[108] Within this album, Hammer disses rappers such as A Tribe Called Quest (Q-Tip), Redman and Run DMC for previous attacks they made against him.

Hammer debuted the video for "Pumps and a Bump" during another appearance on The Arsenio Hall Show during the mid-1990s. Host Arsenio Hall said to M.C. Hammer, "Women in the audience want to know, what's in your speedos in the 'Pumps and a Bump' video?" A clip from the video was then shown, to much approval from the audience. Hammer didn't give a direct answer, but instead laughed. Arsenio then said, "I guess that's why they call you 'Hammer.' It ain't got nothin' to do with Hank Aaron."[107]

The video to the album's first single, "Pumps and a Bump", was banned from heavy rotation on MTV with censors claiming that the depiction of Hammer in Speedos (and with what appeared to be an erection) was too graphic.[109][110] This led to an alternative video being filmed (with Hammer fully clothed) that was directed by Bay Area native Craig S. Brooks. "It's All Good" was the second single released from the album.

On December 20, 1994, Deion Sanders released Prime Time, a rap album on Hammer's Bust It Records label which featured the minor hit "Must Be the Money". "Prime Time Keeps on Tickin'" was also released as a single. Sanders, a friend of Hammer's, had previously appeared in his "Too Legit to Quit" music video, and his alter-ego "Prime Time" is also used in Hammer's "Pumps and a Bump" video.

The song "Help Lord (Won't You Come)" appeared in Kingdom Come.[111]

In 1995, Hammer released the album Inside Out (or inside out V). The album sold poorly compared to previous records (peaking at 119 on the Billboard Charts) and Giant Records dropped him and Oaktown Records from their roster. Songs "Going Up Yonder" and "Sultry Funk" managed to get moderate radio play (even charting on national radio station countdowns).

Along with a fickle public, Hammer would go on to explain in this album that he felt many of his so-called friends he had helped staff had used and betrayed him, which contributed to a majority of his financial loss (best explained in the song "Keep On" and the bio from this album).[112] He would also hint about this again in interviews, including The Ellen DeGeneres Show in 2009.[113]

In 1995, Hammer released "Straight to My Feet" (with Deion Sanders) from the Street Fighter soundtrack (released in December 1994). The song charted No. 57 in the UK.

Hammer's relationship with Suge Knight dates back to 1988. Hammer signed with Death Row Records by 1995, then home to Snoop Dogg and his close friend, Tupac Shakur.[114] The label did not release the album of Hammer's music (titled Too Tight) while he had a career with them, although he did release versions of some tracks on his next album.[115][116] However, Burrell did record tracks with Shakur and others, most notably the song "Too Late Playa" (along with Big Daddy Kane and Danny Boy).[117][118] After the death of Shakur in 1996, Burrell left the record company.[119] He later explained his concern about this circumstance in an interview on Trinity Broadcasting Network since he was in Las Vegas with Tupac the night of his death.[120]

In October 1996, Burrell and Oaktown signed with EMI, which saw the release of a compilation album of Hammer's hit singles prior to The Funky Headhunter. The album, titled Greatest Hits, featured 12 former hits.[121] In 1998, another "greatest hits" album, called Back 2 Back Hits, was produced and released by CEMA. (Another compilation version of Back 2 Back was later released by Capitol Records in 2006.) As Hammer's empire began to collapse when his last album failed to match the sales of its predecessors, and since he unsuccessfully attempted to recast himself in the "streetwise/hardcore rap" mold of the day, Hammer turned to a gospel-friendly audience.[39]

In 1998, M.C. Hammer released his first album in his new deal with EMI, titled Family Affair, because it was to introduce the world to the artists he had signed to his Oaktown Records (Geeman, Teabag, and Common Unity) as they made their recording debut. Technically his seventh album since his debut EP, this record was highly promoted on Trinity Broadcasting Network (performing a more gospel version of "Keep On" from his album Inside Out V), yet featured no charting singles and selling about 1,000 copies worldwide.[122][123]

The album also features a song written for Hammer by Tupac called "Unconditional Love".[73] Hammer would later dance and read the lyrics to this song on the first VH1 Hip Hop Honors in 2004.[124][125]

A double album mostly about faith and family values, additional tracks from Family Affair are: "Put It Down", "Put Some Stop in Your Game", "Big Man", "Set Me Free", "Our God", "Responsible Father Shout", "He Brought Me Out", (Geeman Intro), "Eye's Like Mine", "Never Without You", "Praise Dance Theme Song", "Shame of the Name", (Smoothout Intro), (Teabag Intro), "Silly Heart", "I Wish U Were Free", (Common Unity Intro), "Someone to Hold to You", "Pray" (1998), "Let's Get It Started" (1998), and with "Hammer Music/Shouts/Tour Info" announcements between songs.[126] The compact disks are also "PC Ready" with interactive features.

After this album, new projects were rumored to be in the works, including an album (War Chest: Turn of the Century) and a soundtrack to the film Return to Glory: The Powerful Stirring of the Black Man, but neither appeared.[127][128]

In 2000, another compilation album was released, titled The Hits. It contains 17 tracks from his first four albums.

Following the September 11, 2001 attacks, M.C. Hammer released his 8th studio album, Active Duty, on his own World Hit Music Group label (the musical enterprise under his Hammertime Holdings Inc. umbrella) to pay homage to the ones lost in the terrorist attacks.[67] The album followed that theme, and featured two singles (with accompanying videos), "No Stoppin' Us (USA)" and "Pop Yo Collar" (featuring Wee Wee) which demonstrates "The Phat Daddy Pop", "In Pop Nito", "River Pop", "Deliver The Pop" and "Pop'n It Up" dance moves.[129] The album, like its predecessor, failed to chart and would not sell as many copies as previous projects. Hammer did however promote it on such shows as The View and produced a video for both singles.[130]

This patriotic album, originally planned to be titled The Autobiography Of M.C. Hammer, donated portions of the proceeds to 9/11 charities.[66][67][131] Hammer shot a video for the anthem "No Stoppin' Us (USA)" in Washington, D.C., with several members of the United States Congress, who sang in the song and danced in the video. Present members of the United States House of Representatives included J. C. Watts, Eddie Bernice Johnson, Thomas M. Davis, Earl Hilliard, Alcee Hastings, Rep. Diane Watson (D-Calif.), Rep. Corrine Brown (D-Fla.) and Jesse Jackson, Jr.

After leaving Capitol Records and EMI for the second time in his career, M.C. Hammer decided to move his Oaktown imprint to an independent distributor and released his ninth studio album, Full Blast (which was completed in late 2003 and released as a complete album in early 2004). The album would feature no charting singles and was not certified by the RIAA. A video was produced for "Full Blast", a song that attacks Eminem and Busta Rhymes for previous disrespect towards him.

Some of the original songs didn't end up making the final album release. Guest artists included The Stooge Playaz, Pleasure, Rain, JD Greer and DasIt.[132]

After going independent, Hammer decided to create a digital label to release his tenth studio album, Look Look Look. The album was released in February 2006 and featured production from Scott Storch. The album featured the title-track single (Look Look Look) and a music video. It would sell much better than his previous release (300,000 copies worldwide).

"YAY" was produced by Lil Jon. "What Happened to Our Hood?" (featuring Sam Logan) was originally from Active Duty. "I Got It From The Town" was used in the movie but is only present in one scene instead of the originally planned two on The Fast and the Furious: Tokyo Drift (soundtrack).

Between 2006 and 2007, Hammer released a military-inspired rap song with a political message to President George W. Bush about sending American troops back home from war, called "Bring Our Brothers Home".[133] The video was filmed at the Santa Monica Pier.[134][135]

In 2008, Platinum MC Hammer was released by EMI Records. The compilation consists of 12 tracks from Hammer's previous albums, with a similar playlist as former "greatest hits" records (with the exception of including a remix of "Hammer Hammer, They Put Me In A Mix" which includes rap lyrics that "They Put Me In A Mix" originally did not). An import was released by Capitol Records.[136][137]

Since his 2006 album, Hammer continued to produce music and released several other raps that appeared on his social websites (such as Myspace and Dancejam.com) or in commercials,[138] with another album announced to be launched in late 2008 (via his own record label Fullblast Playhouse). Talks of the tour and a new album were expected in 2009.[69][139][140]

"Getting Back to Hetton" was made public in 2008 as a digital single. It was a departure for Hammer, bringing in funky deep soul and mixing it with a more house style. Released through licence on Whippet Digital Recordings, media reviews were said to be "disappointing". However, the song "I Got Gigs" from this album was used in a 2009 ESPN commercial and performed during Hammertime (as well as played while he danced just prior to introducing Soulja Boy during YouTube Live on November 22, 2008).[141]

Other tracks and videos from the album included: "I Go" (produced by Lil Jon), "Keep It In Vegas", "Lookin' Out The Window", "Dem Jeans" (by DASIT), "Stooge Karma Sutra" (by The Stooge Playaz) and "Tried to Luv U" (by DASIT featuring Pleasure Ellis).[142][143]

MC Hammer performing with Vanilla Ice in July 2009.

In February 2009, M.C. Hammer and Vanilla Ice had a one-off concert at the McKay Events Center in Orem, Utah.[82] This concert aided in the promotion of Hammer's new music and television show. During the concert (as shown during an episode of Hammertime), it was mentioned between the two rappers that this was their first headline show together in nearly 20 years, since the time when they were touring together at the peak of their hip-hop careers. Hammer said: "Contrary to popular belief, Ice and I are not only cool with each other, we are like long lost friends. I've known him since he was 16, before he had a record contract and before I had a record contract. It is a great reunion." Vanilla Ice said: "It's like no time has passed at all. We set the world on fire back in the day ... I'm so happy right now, the magic is here."[144][145]

Hammer has occasionally released singles over the past few years. Below are the most publicized:

M.C. Hammer promised to release a track (expected on October 31, 2010) responding to a song by Kanye West featuring Jay-Z which attacked him. On the "So Appalled" track, which features Swizz Beatz and RZA, Jay-Z raps a verse targeting Hammer about his financial dilemma in the 1990s. On it Jay says: 'Hammer went broke so you know I'm more focused / I lost 30 mil' so I spent another 30 / 'Cause unlike Hammer 30 million can't hurt me'. Hammer addressed his displeasure about the diss on Twitter, claiming he would react to Jay-Z on Halloween.[146][147][148]

Hammer released a sample of his "beef" with Jay-Z (aka 'Hell Boy' according to Hammer) in a brief teaser trailer called "Better Run Run" by 'King Hammer'. At one point, it was uncertain if his reaction would be a film video, a music video or a combination of both.[149] Regardless, he claimed he would show evidence that 'Jigga worships the devil'.[150][151] It's possible that Jay-Z was offended by an analogy Hammer was conveying in an earlier interview in response to "D.O.A. (Death of Auto-Tune)" on AllHipHop.[152]

On November 1, Hammer's song with video called "Better Run Run!" hit the web in retaliation to Jay-Z's September 2010 diss towards him.[153][154] M.C. accuses Jigga of being in league (and in the studio) with Satan—and then Hammer defeats the devil and forces Jay to be baptized. Speaking on the video, Jacob O'Gara of Ethos Magazine wrote: "What's more likely is that this feud is the last chapter in the tragic cautionary tale of M.C. Hammer, a tale that serves as a warning to all present and future kings of hip-hop. Keep your balance on the pedestal and wear the crown strong or you'll have the Devil to pay."[155]

In an interview with BBC's DJ Semtex, Jay said he didn't mean the verses as a personal attack. "I didn't know that [Hammer's financial status] wasn't on the table for discussion!" he said. "I didn't know I was the first person ever to say that..." He continued, "When I say things, I think people believe me so much that they take it a different way — it's, like, not rap anymore at that point. I say some great things about him in the book I have coming out [Decoded] — that wasn't a cheap plug," he laughed. "He's gonna be embarrassed, I said some really great things about him and people's perception of him. But it is what it is, he took it that wrong way, and I didn't know I said anything wrong!"[156]

On February 3, 2011, M.C. Hammer appeared on The Oprah Winfrey Show premiering the track "See Her Face" via Flipboard. It was the first time Flipboard included music in the application.[157][158][159]

Among other songs, Hammer released "Raider Nation (Oakland Raiders Anthem)" along with a video in late 2013 and "All in My Mind" (which samples "Summer Breeze" by The Isley Brothers) in early 2014, with his newly formed group Oakland Fight Club (featuring Mistah F.A.B.).[160][161]

Hammer released an updated version of his 1990 charting song with a short film video in late 2017.[162]

MC Hammer in 2008

M.C. Hammer produced and starred in his own movie, Please Hammer Don't Hurt 'Em: The Movie (1990).[186] The film is about a rapper returning to his hometown who defeats a drug lord using kids to traffic his product. For this project, Hammer earned a Grammy Award for Best Long Form Music Video at the 33rd Grammy Awards (having been nominated for two).[187] He later produced MC Hammer: 2 Legit (The Videos), which included many actors and athletes.[188]

Hammer appeared in major marketing campaigns for companies such as Pepsi, KFC, Toshiba, British Knights and Taco Bell during the height of his career.[189][190][191][192]

In 1991, Hammer hosted, sang/rapped and voiced a Saturday-morning cartoon called Hammerman. That same year, he and Bust It Productions (including B Angie B, Special Generation and Ho Frat Hoo!) appeared in concert from New Orleans on BET.[193]

Hammer has made cameos and/or performed on many television shows such as Saturday Night Live (as host and musical guest), Amen and Martin. He also made a cameo in the 1993 Arnold Schwarzenegger film Last Action Hero. Hammer would also go on to appear as himself on The History of Rock 'N' Roll, Vol. 5 (1995).[194] Additionally, he has been involved in movies as an actor such as, One Tough Bastard (1996), Reggie's Prayer (1996), the Showtime film The Right Connections (1997), Deadly Rhapsody (2001), Finishing the Game (2007) and 1040 (2010),[195] as well as a television and movie producer.[196][197][198][199]

Despite his financial status being publicly attacked, after meeting at the National Association of Broadcasters convention in Las Vegas in April 2001, Hammer (credited as a producer)[91] provided the much needed funding to filmmaker Justin Lin for Better Luck Tomorrow (2002). In its first ever film acquisition, MTV Films eventually acquired Better Luck Tomorrow after it debuted at The Sundance Film Festival.[199][200] The director said, "Out of desperation, I called up MC Hammer because he had read the script and liked it. Two hours later, he wired the money we needed into a bank account and saved us."[197][201]

Hammer appeared in two cable television movies.[39] At the age of 39, he was one of the producers for the VH1 movie Too Legit: The MC Hammer Story, starring Romany Malco and Tangi Miller as his wife, which aired on December 19, 2001. The film is a biopic which chronicles the rise and fall of the artist. 2 Legit To Quit: The Life Story of M.C. Hammer became the second highest-rated original movie in the history of VH1 and broadcast simultaneously on BET.[91][202] "The whole script came from me," says Hammer, "I sat down with a writer and gave him all the information."[66]

In 2003, Hammer appeared on The WB's first season of The Surreal Life, a reality show known for assembling an eclectic mix of celebrities to live together. He was also a dance judge on the 2003 ABC Family TV series Dance Fever. Additionally, he appeared on VH1's And You Don't Stop: 30 Years of Hip-Hop (2004) as well as in 100 Greatest Songs of the 90s (2008), a countdown which he was also commentator on. His eldest child, A'Keiba Burrell, was a contestant on MTV's Rock the Cradle in April 2008 (which Hammer also made appearances on).

Hammer had shown an interest in having his own reality show with specific television networks at one point. Already being a part of shows for VH1 and The WB (I Married... M.C. Hammer and The Surreal Life), it was later confirmed he would appear in Hammertime on A&E in the summer of 2009.[15] This reality show was about his personal, business and family life.[203][204] The following year, Hammer appeared on Live with Regis and Kelly June 3, 2009, to promote his show which began June 14, 2009, at 10 PM Eastern Time Zone (EST).[205][206][207]

In August 2008, a new ESPN ad featured Hammer in it, showcasing his single "I Got Gigs'" (from his DanceJamtheMusic album).[208][209] The commercial was for Monday Night Football's upcoming football season.[42] This is not the first commercial in more recent years that Hammer has been in, or his songs/raps/dancing was used for and included in such as Lay's, Hallmark Cards, Purell, Lysol, Nationwide Mutual Insurance Company, Citibank, etc. On February 1, 2009, Hammer and Ed McMahon were featured in a Super Bowl XLIII commercial for Cash4Gold.[210]

In addition to appearing in television commercials, M.C. Hammer's music has also been used in television shows and movies, especially "U Can't Touch This" during: The Fresh Prince of Bel-Air (1990), Hot Shots! (1990), The Super (1991), Doogie Howser, M.D. (1992), Don't Be a Menace to South Central While Drinking Your Juice in the Hood (1996), Charlie's Angels: Full Throttle (2003), Into the Wild (2007), Tropic Thunder (2008), Dancing with the Stars (2009), Glee (2010) and many more. Additionally, "This Is What We Do" was a 1990 track by Hammer (featuring B Angie B) for the Teenage Mutant Ninja Turtles film and soundtrack. Tracks "That's What I Said" and "Feel My Power" were used for the Rocky V film and soundtrack. Some examples of other raps by Hammer used in movies and television were: "Addams Groove" (The Addams Family), "Pray" (License to Wed), "2 Legit 2 Quit" (Hot Rod), "I Got It From The Town" (The Fast and the Furious: Tokyo Drift), "Help Lord, Won't You Come" (Kingdom Come), "Let's Go Deeper" (Beverly Hills, 90210) and "Straight to My Feet" (Street Fighter), among others.

Along with Betty White, Hammer was a voice actor on the September 17, 2010 episode of Glenn Martin, DDS called "Step-Brother".[211] In 2016, MC Hammer appeared as himself in an episode of Uncle Grandpa on Cartoon Network.

In June 2017, Hammer appeared during Beat Shazam on Fox.[212] Hammer has most recently been a spokesman for 3M Command Strips and Starburst.[213] In September 2020, Hammer appeared on The Greatest AtHome Videos via Zoom.[214][215][216]

M.C. Hammer's dance style not only helped pave the way for the San Francisco Bay Area movement called hyphy,[217] but also helped to bring hip-hop and rap to the Bay Area. His dancing skills are still taught to this day. With his popular trademark Hammer pants, one phenomenal difference from Hammer versus other performers during his heyday was that he was an entertainer, both during live shows and in music videos. His flamboyant dancing was as much a part of his performances as rapping and musical instruments were. With high-energy dance routines, he is often considered one of the greatest dancers. While adding his own techniques, Hammer adopted styles from James Brown and Nicholas Brothers such as the splits, as well as feverishly choreographed dance routines including leaps and slides. His creation of such dances as the "Hammer dance"[218] (or the "typewriter dance") and "the bump" from "U Can't Touch This", as well as the "running man" and the "butterfly", made his flashy and creative dance skills unlike any others at the time.[219]

Hammer's showmanship and elaborate stage choreography (involving fifteen dancers, twelve backup singers, seven live musicians and two disc jockeys), gave him a powerful visual appeal. Hammer was the first rap artist to put together a choreographed show of this type, and his visual flair attracted heavy airplay for his videos on MTV, which at the time had a predominantly white viewership that had aired little rap music before Hammer.[39]

During a 1990 visit from Hammer (accompanied by his friend Fab Five Freddy) on Yo! MTV Raps, one of the dancers whom Hammer was holding auditions for was then-unknown Jennifer Lopez.

At the height of his career, Hammer had his legs insured for a substantial amount of money (into the millions), as mentioned in an interview by Maria Shriver in 1990.[220] He later suffered an injury to his knee that halted his dancing career for a period of time.[53] Eventually, BET ranked Hammer as the 7th Best Dancer of All Time.[27] Some of Hammer's entourage, or "posse" as he called them, were also trained/skilled dancers (including Tiffany Patterson). They participated in videos and at concerts, yet too many dancers and band members eventually contributed to Hammer's downfall, proving to be too much for him to finance.[221]

Hammer stayed active in the dance media/genre, both on television shows and as co-founder of DanceJam.com (which showcased dance competitions and instructional videos on all the latest dance styles) until he and his partner Geoffrey Arone sold it to Grind Networks.[167] Well known for bringing choreography to hip-hop, many of his dancing skills can still be seen on dance-focused and social networking sites. "Dance is unlike any other social medium. It's the core of our culture", Burrell told Wired.[171]

In addition to his websites and Internet presence,[168] Hammer has also appeared demonstrating much of his dancing abilities on talk shows such as The Arsenio Hall Show, Soul Train, Late Night with Conan O'Brien (performing O'Brien's famous "string dance" together as well), The Ellen DeGeneres Show and The View. Hammer was also a dance judge on Dance Fever. On June 3, 2009, he performed his "Hammer dance" on Live with Regis and Kelly with Will Ferrell as co-host.[206][222][223]

While Hammer may have challenged and competed with Michael Jackson during the height of his career, they were friends, proven by a phone call Hammer had with Jackson about his "Too Legit to Quit" video which he shared on The Wendy Williams Show in July 2009. Hammer wanted to ensure he was not offended by the ending of the video where a purported Michael Jackson (seen only from behind) does the "2 Legit 2 Quit" hand gesture with his famous glove.[99][100] They also appeared together at the funeral service for James Brown in 2006, where Hammer danced in honor of the "Godfather of Soul".[101] After Jackson's death, Hammer posted his remembrance and sympathy of the superstar on Twitter. Michael's friend and fellow pop culture icon Hammer told Spinner that, "now that the "King of Pop" has passed, it's the duty of his fans and loved ones to carry Jackson's creative torch." He went on to say, "Michael Jackson lit the fuse that ignited the spirit of dance in us all. He gave us a song and a sweet melody that will never die. Now we all carry his legacy with joy and pride."[224]

In 2022, Bobby Brown claimed he started wearing the "diaper pants" that Hammer altered and made famous, on his A&E show Bobby Brown: Every Little Step.[225] However, Brown wore a less sagging variation during some concerts and in music videos, such as "My Prerogative" (1988) and "Every Little Step" (1989).[226][227]

Contrary to public rumor, Hammer claimed he was really never "down-and-out" as reported by the media (eventually expressed on The Opie & Anthony Show and The Ellen DeGeneres Show in 2009). Originally having an estimated net worth of over $33 million according to Forbes magazine, speculations about Hammer's status first emerged during delays between albums Too Legit to Quit and The Funky Headhunter, with Hammer having spent much of his money on staff and personal luxuries.[243] In addition to excessive spending while supporting friends and family,[244] Hammer ultimately became over $13 million in debt[245] – due to dwindling album sales, unpaid loans, a large payroll, and a lavish lifestyle. Therefore, Hammer eventually filed for Chapter 11 bankruptcy at the U.S. Bankruptcy Court in Oakland, California,[246] on April 1, 1996.[247] The case was converted to Chapter 7 on September 23, 1998. However, Hammer was denied a bankruptcy discharge on April 23, 2002.[248]

Hammer's mansion was sold for a fraction of its former price.[249][228] "My priorities were out of order," he told Ebony. He said: "My priorities should have always been God, family, community and then business. Instead they had been business, business and business."[250] Along with Felton Pilate and other group members, Rick James sued Hammer for infringement of copyright on "U Can't Touch This", but the suit was settled out of court when Hammer agreed to credit James as co-composer, effectively cutting James in on the millions of dollars the record was earning. By the late 1990s, Hammer seemed to stabilize himself and made himself ready to undertake new projects.[39]

In 1992, Hammer had admitted in depositions and court documents to getting the idea for the song "Here Comes the Hammer" from a Christian recording artist in Dallas named Kevin Christian. Christian had filed a 16-million-dollar lawsuit against Hammer for copyright infringement of his song entitled "Oh-Oh, You Got the Shing". This fact, compounded with witness testimony from both Hammer's and Christian's entourages, and other evidence (including photos), brought about a settlement with Capitol Records in 1994. The terms of the settlement remain sealed. Hammer settled with Christian the following year.[251][252]

In 1997, just prior to beginning his ministry, Hammer (who by that time had re-adopted "M.C.") was the subject of an episode of The Oprah Winfrey Show and the VH1 series Behind the Music (music from his album Inside Out was featured in this documentary).[253][254] In these appearances, Burrell admitted "that [he] had already used up most of [his] fortune of over $20 million, proving that money is nothing if it doesn't bring peace and if priorities are wrong".[255] He would go on to express a similar point in other interviews as well.[256]

During numerous interviews on radio stations and television channels throughout the years, Hammer was constantly questioned about his bankruptcy.[119][257][258] During an interview by WKQI-FM (95.5) for the promotion of his "Pioneers Of Hip Hop 2009" gig at the Fox Theatre in Detroit (which featured 2 Live Crew, Naughty by Nature, Too Short, Biz Markie and Roxanne Shanté), Hammer was asked about his finances by the Mojo in the Morning host. Hammer responded on Twitter, saying that Mojo was a "coward" and threatened to cancel commercials for his upcoming show.[259][260][261]

On November 21, 2011, the U.S. government filed a lawsuit in Federal District Court in California against Hammer to obtain a court judgment on his unpaid taxes for years 1996 and 1997.[262] In December 2011, this litigation was reported in the media. Hammer owed $779,585 in back taxes from his earnings dating back to 1996–1997; during the years, Hammer was believed to be facing his worst financial problems. After years of public and media ridicule regarding his financial problem, Hammer tried to assure fans and "naysayers" via Twitter, saying that he had proof he had already taken care of his debt with the IRS. "700k – Don't get too excited .. I paid them already and kept my receipt. Stamped by a US Federal Judge", Hammer tweeted from his account @MCHammer.[263] However, the District Court ruled against Hammer. He appealed, but, on December 17, 2015, the United States Court of Appeals for the Ninth Circuit rejected Hammer's argument that because the government had not listed those taxes in the government's proof of claim filed with the Bankruptcy Court, the government should be stopped from collecting the taxes.[264] According to a 2017 episode of the Reelz TV series Broke & Famous, the situation was eventually resolved.[265] As of the making of the aforementioned Broke & Famous episode, Hammer had a reported net worth of $1.5 million.[265]

M.C. Hammer was arrested in 2013 in Dublin, California, for allegedly obstructing an officer in the performance of his duties and resisting an officer (according to "stop and identify" statutes). Hammer claims he was a victim of racial profiling by the police, stating an officer pulled out his gun and randomly asked him: "Are you on parole or probation?" Hammer stated that as he handed over his ID, the officer reached inside the car and tried to pull him out. Police in Dublin, east of Oakland, said Hammer was "blasting music" in a vehicle with expired registration and he was not the registered owner. "After asking Hammer who the registered owner was, he became very argumentative and refused to answer the officer's questions," police spokesman Herb Walters typed in an e-mail to CNN. Hammer was booked and released from Santa Rita Jail in Dublin. A court date was scheduled; however, all charges were dropped in early March.[266][267] Hammer tweeted that he was not bitter and considered what happened "a teachable moment."[268][269][270][271]

In 1984, Burrell began attending Bible studies, joined a street ministry, and formed a gospel rap group with Jon Gibson (or J.G.) known as the Holy Ghost Boy(s).[53] In 1986, Burrell and Tramaine Hawkins performed with Gibson's band in concerts at various venues, such as the Beverly Theatre in Beverly Hills. Several songs were recorded together,[272] collaborating on "The Wall" from Gibson's album Change of Heart (1988),[55] prior to Hammer's mainstream success.[59][63] This was CCM's first rap hit by a blue-eyed soul singer and/or duo.[62] Burrell also produced "Son of the King" at that time, releasing it on his debut album Feel My Power (1986).

Raised Pentecostal, Hammer strayed from his Christian faith during his success, before returning to ministry. His awareness of this can be found in a film he wrote and starred in called Please Hammer Don't Hurt 'Em: The Movie (1990), in which he also plays the charismatic preacher character named "Reverend Pressure".[87][92][221] Nonetheless, as a tribute to his faith, Hammer vowed/promised to dedicate at least one song on each album to God.[273]

During 1991, Hammer was featured on the single "The Blood" from the BeBe & CeCe Winans album, Different Lifestyles. In 1992, the song peaked at No. 8 on the Christian charts.

Hammer later reaffirmed his beliefs in October 1997,[274] and began a television ministry called M.C. Hammer and Friends on the Trinity Broadcasting Network, as well as appearing on Praise the Lord programs where he went public about his devotion to ministry as an ordained minister.[275][276][277] Hammer officiated at the celebrity weddings of actor Corey Feldman and Susie Sprague on October 30, 2002[278][279] (as seen on VH1's The Surreal Life), and also at Mötley Crüe's Vince Neil and Lia Gerardini's wedding in January 2005.[280]

During an interview on TBN (between 1997 and 1998), Hammer claimed he adopted the "M.C." back into his name which now stood for 'Man of Christ'.[281][282] Hammer continued to preach while still making music, running a social media business and television show, and devotes time to prison and youth ministries.[221]

From 2009 to 2010, Hammer joined Jaeson Ma at a crusade in Asia. Minister and mentor to Ma for more than a decade, Hammer assisted and co-starred in his documentary film 1040,[283] which explores the spread of Christianity throughout Asia.[284]