Sorted Food

Sorted Food is a British YouTube channel and food community created by Benjamin 'Ben' Ebbrell, Michael 'Mike' Huttlestone, Jamie Spafford and Barry Taylor.[2] The YouTube channel was created on March 10, 2010, and has grown a large food and cooking community.[3] They created the Sorted Club (stylized as sorted club), which is a subscription-based collection of apps to "learn, explore and change your routine for the better".[4]

Sorted Food
Websitesortedfood.com
YouTube information
Channel
Years active2010–present
GenreCooking
Subscribers2.71 million[1]
Total views1,006 million[1]
100,000 subscribers2012
1,000,000 subscribers2014
Last updated: 04 October 2023

History

The Sorted Food YouTube channel was launched in March 2010 by Jamie Spafford, Ben Ebbrell, Barry Taylor, and Mike Huttlestone, who were school friends from Hertfordshire. Around 2014, James Currie, who met Ebbrell in culinary school, joined the team first as a developmental chef and then as an on-camera personality.[5][6][7] The channel's recipes are intended to be accessible to a large number of people. This was the idea of Ebbrell, the only original member with any culinary training,[5] who started suggesting simple and cheap recipes for the others to try instead of eating only ready meals.[6]

In 2015, the four Sorted Food members went on a three-month USA tour for NBC's Today show.[2]

In May 2021, the team announced that Currie would be leaving to take a new job.[8]

Current content

As of April 2021, the company had 12 employees based in Tower Hill.[9] According to a November 2022 video, the company has grown to 25 employees.[10]

Sorted works with a number of brand partners on large-scale sponsored content. Some examples include Visit The USA, Kenwood Kitchen Appliances, Ford, Heinz, Android, and Blizzard. A proportion of their video content centers around travel and destination marketing, using that to unlock new food adventures from locations, cuisines, and cultures less familiar to them.[11]

Publishing

The first two Sorted cookbooks, A Recipe for Student Survival and A Rookies Guide to Crackin' Cooking, were self-published in 2008 and 2012 respectively through "Co-Incidence Ventures" and released in both paperback and hardback editions.[6][7] In 2012 they signed with Penguin Books and released a beginners cookbook, Beginners Get... Sorted, and an eBook, Food with Friends, which is also available in individual chapters.[6] In 2017, the friends created Desserts in Duvets with the aid of a KickStarter campaign, funded by their ever-growing online community.[12]

In 2021, the company reprinted and sold copies of Can't be Arsed 1 and 2.[13]

Reach and awards

As of 27 October 2023 the YouTube channel had over 2.73 million subscribers and more than 1 billion video views.[14] Sorted Food has gained an influence on social media, with over 187,000 followers on Twitter (as of Jan 2022), over 265,000 followers on Facebook and over 240,000 followers on Instagram.[15] They were listed 4th in The Guardian's "30 Under 30: The Top Young People in Digital Media" in 2014.[15][16]

"Best Online Program - Entertainment Award" 2011 Banff World Media Festival.[7][17]

"New Media Award" 2014 Guild of Food Writers awards.[18]

Ebbrell won the Good Food Channel's Market Kitchen search for the "next celebrity chef".[7][19]

"Best Online Content" 2017 UK Blog Awards[20] and were nominated for "Best Series of Videos" for their Game Changers work with the US Tourism Board at the CMAs.[21]

Recent press, TV, and radio coverage include: Observer Magazine, Good Morning Britain, Blue Peter, Heat, The Sun, Delicious Magazine, Russell Howard's Christmas special, Radio 2, BBC 5Live, Shortlist, TES, New Business Magazine, and Sky News in the UK.[22] Plus have had regular appearances on America's The TODAY Show.[23]

Books

In 2017, they started a book club and publish books every 3 months exclusively to book club members.

Book Club Editions
Edition No. Book Title Date Published Remarks
1 Desserts in Duvets November 2017 Started as a Kickstarter campaign that has raised more than £40,845 which exceeded the initial target of £20,000 . The book can be bought online on their website .

References
  1. "About SORTEDFood". YouTube.
  2. Burrell, Ian (27 September 2015). "SortedFood: Four friends become stars of huge advertising campaign after hit YouTube cookery show". Independent. Archived from the original on 24 May 2022. Retrieved 14 February 2018.
  3. "SORTEDfood shares their recipe for success on YouTube". Think with Google. Retrieved 4 July 2019.
  4. "Sorted".
  5. Kantchev, Georgi (25 July 2014). "Sorted Food, a Cooking Channel, is a YouTube Hit". The New York Times. Retrieved 26 July 2014.
  6. Salter, Jessica (21 June 2013). "SortedFood: Your dinner's on the smartphone". Daily Telegraph. Retrieved 19 August 2014.
  7. Muston, Samuel (1 June 2012). "Come dine (online) with me". The Independent. Archived from the original on 24 May 2022. Retrieved 19 August 2014.
  8. "A Talk With James..." – via www.youtube.com.
  9. "4 British guys with terrible diets started a YouTube cooking channel and now it's a real business that's about to open a cookery school". Business Insider. Retrieved 24 December 2015.
  10. "Too Far This Time?". YouTube: Sorted Food. Retrieved 4 November 2022.
  11. "Unlocking travel through food: How SORTED went from how-to cooking videos to destination marketing". WIT. 8 October 2018. Retrieved 4 July 2019.
  12. "SORTEDfood's New Book Reaches Kickstarter Goal – TenEighty — YouTube News, Features, and Interviews". teneightymagazine.com. Retrieved 9 January 2018.
  13. @sortedfood (2 August 2021). "Bumper week coming up…" (Tweet). Archived from the original on 2 August 2021. Retrieved 4 July 2023 – via Twitter.
  14. "SORTED Food YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Archived from the original on 22 January 2012. Retrieved 19 February 2020.{{cite web}}: CS1 maint: unfit URL (link)
  15. "The top 30 young people in digital media: Nos 10-1". The Guardian. 17 March 2014. Retrieved 19 August 2014.
  16. "SORTED Food featured in '30 under 30'". University College Birmingham. March 2014. Archived from the original on 19 August 2014. Retrieved 19 August 2014.
  17. "Interactive Rockies, Internet Innovations Celebrated at Banff". Media Caster Magazine. 17 June 2011. Retrieved 19 August 2014.
  18. Carpenter, Caroline (20 July 2010). "Bremzen wins at Guild of Food Writers Awards". The Bookseller. Retrieved 19 August 2014.
  19. "Penguin Heads For Frankfurt With A Raft Of Exciting New Titles". Booktrade.info. 7 October 2011. Archived from the original on 19 August 2014. Retrieved 19 August 2014.
  20. Blackman, Sophie. "Potters Bar internet sensations bag two awards at annual UK Blog Awards". Welwyn Hatfield Times. Retrieved 9 January 2018.
  21. "2017 Nominations - Content Marketing Association - CMA". Content Marketing Association - CMA. Retrieved 9 January 2018.
  22. "SORTEDfood". Carver PR. Archived from the original on 9 January 2018. Retrieved 9 January 2018.
  23. Rao, Vidya. "What's the best food in America? Help British foodies SORTED find out". TODAY.com. Retrieved 9 January 2018.
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