Sole Collector

Sole Collector is an American media brand and publication founded in Portland, Oregon which focuses on sneaker news and sneaker culture. The company is currently based in New York and owned by Complex Networks.[1]

Sole Collector
EditorBrendan Dunne
CategoriesCultural Online Publication
FounderSteve Mulholland
Alex Wang
Nicole Fesette
Founded2003
CompanyComplex Networks
CountryUnited States
Based inNew York City
LanguageEnglish
Websitewww.solecollector.com

History

Sole Collector was founded in 2003 by Steve Mulholland, Alex Wang, and Nicole Fesette as a print magazine aimed at providing young males a report of the latest in sneaker culture.[2] Its origins reach back to 1999 when Mulholland created Instyleshoes.com which was both a forum and web store.[2] Instyleshoes (The Forum) was later re-branded Sole Collector (the brand) along with a quarterly print magazine and blog.[3][4] After Sole Collector began to take off, Instyleshoes.com (The web store) was sold in 2010 and is now run by parent company Ivehademall.[5]

In 2013, Sole Collector was purchased by Complex Media (now Complex Networks), adding the magazine and website to its roster of "owned and operated" brands.[6]

In June 2023, the Sole Collector website was redirected to Complex.com.[7]

Covers

In 2010, Sole Collector released issue 34 dubbed ‘The Ultimate Issue' which was the first issue released in hard cover format.[8] The magazine released its first iPad all digital magazine issue in 2012 with an exclusive interview with Tinker Hatfield and Tiffany Beers, shot at a secret location on Nike campus.[9]

Collaborations

Sole Collector has worked with many sneaker companies including Nike, Jordan Brand, Reebok and Under Armour to create unique sneakers for the brand.[10][11]

Sole Collector App

In November 2019, Complex Networks told sources they were developing a marketplace and content distribution app under the Sole Collector name.[12] In May 2020, Complex launched the Sole Collector app, which allows users to shop for sneakers, compare prices, create and share sneaker lists, and access Sole Collector’s media content, including the web series Full Size Run.[13][14]

Full Size Run Show

In 2017, Sole Collector began producing a web series and podcast titled Full Size Run, initially hosted by Brendan Dunne and Rich “Maze” Lopez.[15] The show features celebrity guests and discussions about sneaker news and culture.[16] Previous guests have included Jim Jones,[16] Rich the Kid,[17] and E-40.[18] The show’s current hosts are Brendan Dunne, Matt Welty, and Trinidad James.[16][17][18]

References
  1. "Complex Media Tackles Sneaker Market With Sole Collector Acquisition". Wall Street Journal. 2013-03-14. ISSN 0099-9660. Retrieved 2021-04-16.
  2. ANGILLY, PAUL (2004-11-23). "Jordan shoes keep going up in value". The Middletown Press. Retrieved 2021-04-16.
  3. "Sole Collector Forums x Nike Hyperdunk 2010 - SneakerNews.com". Sneaker News. 2010-12-13. Retrieved 2021-04-16.
  4. Dickey, Megan Rose. "How This Guy Turned His Shoe Obsession Into A Prime Acquisition Target". Business Insider. Retrieved 2021-04-16.
  5. "Welcome InstyleShoes to NikeTalk!". NikeTalk. Retrieved 2021-04-16.
  6. "WSJ Pro Venture Capital". Wall Street Journal. March 14, 2013. ISSN 0099-9660. Retrieved November 15, 2016.
  7. "BuzzFeed's Complex Just Redirected a Popular Site They Acquired". Detailed. 2023-06-23.
  8. "Sole Collector: Issue 34 Hardcover | #704238965". Worthpoint. Retrieved 2021-04-16.
  9. "Now Available: Sole Collector MAG iPad Issue". Sole Collector. Retrieved 2021-04-16.
  10. "Sole Collector Air Max Day 2020 Giveaway". Sneaker Bar Detroit. 2020-03-26. Retrieved 2021-04-16.
  11. "Under Armour Bloodline x Sole Collector". The Hoop Doctors. 2012-01-03. Retrieved 2021-04-16.
  12. Fischer, Sara. "Scoop: Complex is launching a sneaker marketplace". Axios. Retrieved 2021-04-16.
  13. Anyanwu, Obi (2020-05-19). "Complex Launches Sole Collector App". WWD. Retrieved 2021-04-16.
  14. Staff, A. O. L. "Complex Networks launches Sole Collector app". finance.yahoo.com. Retrieved 2021-04-16.
  15. How to Become a Boost God with OhitsTeddy | Full Size Run, retrieved 2021-04-16
  16. "Jim Jones' Appearance On 'Full Size Run' Is Epically Comical [Video]". The Latest Hip-Hop News, Music and Media | Hip-Hop Wired. 2019-05-26. Retrieved 2021-04-16.
  17. ago, Joe Anthony Myrick 2 years (2019-03-28). "Rich the Kid gives Full Size Run its sleepiest episode". Under the Laces. Retrieved 2021-04-16.
  18. ago, Joe Anthony Myrick 1 year (2019-08-02). "E-40 roasts the Nike Moon Shoes on Full Size Run". Under the Laces. Retrieved 2021-04-16.
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