Sincerely Yours (record label)

Sincerely Yours is a Gothenburg-based independent record label formed in 2005 by the Swedish electronic pop duo The Tough Alliance. The duo created the record label after they left their former label Service.[1] The Tough Alliance began by releasing their own music but has since then signed and released music from many different acts then themselves.

Besides releasing music, the record label has a history of releasing high end products such as bulletproof vests, armlets, wine, shirts and jackets. Every product, as with most of their vinyl releases, are sold in a limited edition.[2]

Bands and artists
  • Nordpolen
  • jj
  • Kendal Johansson
  • Avner
  • Honeysrips
  • Joel Game
  • Joel Alme
  • The Tough Alliance
  • CEO
  • Team Rockit
  • Merely

Discography
Sincerely Yours catalog – Physical releases only (No digital singles)[3]
Artist Title Format Release date
The Tough AllianceNew WavesCDEPMay 2006
The Tough AllianceEscaping Your AmbitionsCDSeptember 2006
Air FranceOn Trade WindsCDEPDecember 2006
The Honeydrips(Lack Of) Love Will Tear Us ApartCDSFebruary 2007
The Tough AllianceEscaping Your Ambitions (Record version of the CD with the same name)LPMarch 2007
The HoneydripsHere Comes The FutureCDMarch 2007
The Tough AllianceFirst Class Riot7"-singleMay 2007
The Tough AllianceA New ChanceCD/LPMay 2007
The HoneydripsI Wouldn't Know What To DoCDSJune 2007
Jonas GameNew City Love7"-singleJune 2007
Jonas GameADHDCDOctober 2007
Joel AlmeThe Queen's Corner7"-singleMarch 2008
The Tough AllianceNeo Violence7"-singleMarch 2008
Joel AlmeA Master of CeremoniesCDApril 2008
NordpolenSkimretCDSMay 2008
Air FranceNo Way DownCD/LPMay 2008
The Tough AllianceNeo Neo (Neo Violence remixes)12"September 2008
NordpolenPå NordpolenCDSeptember 2008
The Tough AllianceA New New Chance (International edition of A New Chance)CDOctober 2008
jjjj n° 17"-singleMarch 2009
AvnerLyssnaCDMay 2009
Memory CassetteCall & Response7"-singleJune 2009
jjjj n° 2CDJuly 2009
Memory TapesSeek MagicLPJune 2009
jja jj 12"12"December 2009
jjjj n° 2.1 (Record version of jj n° 2, includes one extra song)LPDecember 2009
jjjj n° 3CD/LPMarch 2010
Kendal JohanssonBlue Moon7"-singleMay 2010
ceoCome With Me7"-singleJune 2010
ceoWhite MagicCD/LPJune 2010
Sail A WhaleA DocumentationLPNovember 2010
ceoIlluminata7"-singleDecember 2010
Team RockitFörsta Hjälpen7"-singleMay 2011
jjNo One Can Touch Us Tonight12"-singleMay 2011
Team Rockit1988LPJuly 2011
jjjj nº 47"-singleApril 2012
NordpolenVi Är Många Som Är Vakna I NattCD/LPMarch 2013

References
  1. Pitchfork: Interviews: The Tough Alliance
  2. Sincerely Yours Archived 2009-06-08 at the Wayback Machine
  3. Sincerely Yours Archived 2009-06-08 at the Wayback Machine
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