Shervin Mirhashemi

Born in 1969, Mirhashemi attended Miraleste High School in Palos Verdes, California, and later earned a B.A. in biomedical engineering from University of California San Diego and a J.D. from the University of Southern California.[3]

Mirhashemi joined Legends as president and chief operating officer (COO) in 2013.[4][5][6] In 2016, Mirhashemi was appointed as the CEO and is now part of the Legends Hospitality Board of Directors.[7]

Under Mirhashemi's tenure, Legends has grown its services and established four new divisions: Global Merchandise, Global Partnerships, Global Technology, and Growth Enterprises.[8][9][10][11] It also managed merchandising and concessions at the $5 billion SoFi Stadium, successfully negotiated its annual $30 million naming-rights agreement, and oversaw the development of the neighboring 300-acre Hollywood Park entertainment district.[12] Additionally, it also secured the naming-rights deal for Allegiant Stadium and managed the Raiders' seat-license campaign, raising $549 million ahead of the 2020 season.[12]

Legends also expanded internationally, representing Real Madrid,[13][14] FC Barcelona,[15] Manchester City F.C.,[16] Rugby World Cup 2023,[17] UFC,[18] The European Tour[19] and Ryder Cup,[13][14][20] among others.

In January 2021, Legends announced a majority investment from Sixth Street, a global investment firm with over $50 billion in assets under management, that valued Legends at $1.3 billion USD.[21][22][23]