Service design sprint


A Service Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).[1]

Methodology

The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,[4] was designed to be used by startups in their Agile sprints.

Applications

A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination.[6] Since its inception, the approach has been used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors. [7]

Structure

The Minimum Valuable Service model [8] is divided into four phases each containing a set of tools.

  1. Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
  2. Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
  3. Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
  4. Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.

References
  1. Pinheiro, Tenny (1 April 2014). The Service Startup: Design Thinking Gets Lean. ISBN 978-0615929781.
  2. "Service design sprints deliver speedy solutions".
  3. "Humanizing organizations - The pathway to growth" (PDF).
  4. "Implementing Service Design Thinking for Startups".
  5. "Service Design Sprints vs. Product (GV) Design Sprints". 2 October 2020..
  6. "Evolving to a New Dominant Logic"..
  7. "Service Design Sprints: Merging customer experience with agile".
  8. Miettinen, Satu (10 November 2016). An Introduction to Industrial Service Design. ISBN 9781317181750. Retrieved 2017-09-10.
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