Russell S. Winer

Russell Stuart Winer is an American econometrician and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People.

Russell S. Winer
Academic background
Alma materUnion College (BA)
Carnegie Mellon University (MS, PhD)
Academic work
DisciplineBusiness administration, marketing
Sub-disciplineCustomer relationship management, consumer choice, information technology
InstitutionsColumbia Business School
Owen Graduate School of Management
Haas School of Business
New York University Stern School of Business
University of the People

Education

Winer completed a B.A. in economics with Phi Beta Kappa honors at Union College in 1973. He earned a M.S. (1975) and Ph.D. (1977) in industrial administration from Carnegie Mellon University.[1] His dissertation was titled An econometric analysis of the effect of advertising on consumer behavior. Richard Staelin was Winer's doctoral advisor.[2]

Career

Winer was a consultant for American Airlines, New York Telephone, Ogilvy & Mather, and Dancer Fitzgerald Sample. In the 1980s, he was a faculty member of the Owen Graduate School of Management at Vanderbilt University. In 1986, Winer joined the marketing firm, Nashville Consulting Group to perform conjoint analyses related to purchase decisions.[3]

Since 2009, Winer has been the dean of the department of business administration at the University of the People. He leads the institution's Master of Business Administration program.[4]

Winer is the William Joyce Professor of Marketing[5] and has been chair of the marketing department at the New York University Stern School of Business.[6] He has taught at the Indian School of Management and Entrepreneurship, Mumbai and has written three books and over 70 papers on marketing.[5]

In 2015, Winer became a fellow of the American Marketing Association.[1]

Winer has supported Sharpie's modern advertising methods, calling it "a really interesting, multichannel campaign".[6] He has spoken about the difficulties when multiple brands are in a marketplace, and thinks the choice can sometimes overwhelm consumers.[5] Along with Itamar Simonson, Winer has conducted research on shopping behavior.[7]

Selected works

Books
  • Lehmann, Donald R.; Winer, Russell S. (1988). Analysis for marketing planning. Plano, Tex.: Business Publications. ISBN 978-0-256-05783-6. OCLC 17474237.[8]
  • Lehmann, Donald R; Winer, Russell S. (1997). Product management. Chicago: McGraw-Hill Education. ISBN 978-0-256-21439-0. OCLC 35001893.[9]
  • Winer, Russell S. (2004). Marketing Management. Prentice Hall. ISBN 978-0-13-140547-9.
  • Winer, Russell S. (2005). Pricing. Cambridge, Mass.: Marketing Science Institute. ISBN 978-0-9657114-6-3. OCLC 63286707.
  • Winer, Russell S; Neslin, Scott A (2014). The history of marketing science. Singapore; Hanover, MA: World Scientific Pub. Co.; Now Publishers Inc. ISBN 978-981-4596-48-0. OCLC 884330508.

Journal articles

References
  1. "CV" (PDF). NYU Stern School of Business. August 2019.
  2. Winer, Russell Stuart (1979). An econometric analysis of the effect of advertising on consumer behavior (Ph.D. thesis). Carnegie Mellon University Graduate School of Industrial Administration. OCLC 830689256.
  3. "People in Business". The Tennessean. 1986-05-11. p. 136. Retrieved 2021-02-19 – via Newspapers.com.
  4. Viña, Gonzalo (2016-03-15). "University of the People offers MBA with no tuition charge". Financial Times. Retrieved 2020-04-17.
  5. Bansal, Shuchi (2016-09-19). "Too much choice can confuse consumers, says marketing guru Russell Winer". mint. Retrieved 2021-02-19.
  6. Levere, Jane L. (2011-07-27). "A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression (Published 2011)". The New York Times. ISSN 0362-4331. Retrieved 2021-02-19.
  7. Soman, Dilip. "What trick-or-treating tells us about human nature". theconversation.com. The Conversation. Retrieved 22 February 2021.
  8. Barczak, Gloria (September 1997). "Review". Journal of Product Innovation Management. 14 (5): 424. eISSN 1540-5885. ISSN 0737-6782.
  9. Reviews of Product Management:
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