Rubicon Drinks

Rubicon Exotic Juices (Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. The company is owned by A.G. Barr.

Rubicon Exotic Juice Drinks
TypeExotic Juice Drinks
Founded1981 (1981)
London, United Kingdom
FoundersNaresh Nagrecha and Vishram Vekaria
Headquarters
Richmond Hill, Ontario, Canada
Milton Keynes, United Kingdom[1]
ProductsRubicon Mango
Rubicon Passionfruit
Rubicon Raspberry & Pineapple
Rubicon Pomegranate
Rubicon Guava
Rubicon Lychee
Rubicon Guanabana
Rubicon Pineapple & Coconut
Rubicon 100% Organic Coconut Water
Rubicon Raw Energy[2]
Websiterubiconexotic.ca
www.agbarr.co.uk/our-brands/barr-soft-drinks/rubicon/

In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate.[3] In 2022, an apple & guava flavour was released.[4] In 2023, pineapple & passionfruit was added to the range.

Events

Rubicon in 2010 won M award for the favourite Swedish drink of the year.

In 2007, Rubicon was the sponsor of the Urban Music Awards.[5] Rubicon has also sponsored Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship,[6] with the catchphrase "Time for a Rubicon break" often heard before adverts.

References
  1. "RUBICON DRINKS LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 16 April 2023.
  2. "Rubicon RAW - AG Barr". www.agbarr.co.uk. Retrieved 19 December 2022.
  3. Woolfson2021-02-11T11:00:00+00:00, Daniel. "AG Barr to challenge Rockstar with Rubicon Raw Energy range". The Grocer. Retrieved 28 March 2023.
  4. Craft, Mark. "New Flavour For Rubicon Raw - KamCity". Retrieved 28 March 2023.
  5. Rubicon Exotic Fruit Juice Drinks - mango, passionfruit, lychee, guava, guanabana, coconut water, orange, rose syrup, pineapple & coconut, tropical fruit
  6. "Rubicon sponsors Sky's cricket World Cup coverage". thedrum.com. 22 February 2011.
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