RepTrak

RepTrak (formerly known as Reputation Institute)[1] is a company that publishes reports on the reputation of corporations[2][3] and places,[4] based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.[5]

RepTrak
FormerlyReputation Institute
Founded1999
Founder
Headquarters
Boston, Massachusetts
,
U.S.
Key people
Mark Sonders(CEO)
Websitereptrak.com

History

In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.[6][7][8]

In early 2020, the company changed its name to RepTrak.[1]

In Early 2023 Mark Sonders became the CEO [9]

Reputation ratings

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.[10][11] In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.[10][12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."[11][13][14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."[15]

References
  1. "How regional banks edged out larger rivals in reputation rankings". American Banker. 2020-08-31. Retrieved 2020-09-30. RepTrak is the former Reputation Institute; the company rebranded itself earlier this year.
  2. Reisinger, Don (2017-03-01). "Apple Ranked Behind Google on This Corporate Reputation Study". Fortune. Retrieved 2019-12-06.
  3. Anders, George (2008-01-09). "As Economy Slows, Reputation Takes On Added Meaning". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-12-06.
  4. Pitofsky, Marina (2018-06-22). "The most reputable country in the world is ..." USA Today. Retrieved 2019-12-06.
  5. Chesto, Jon (2018-11-05). "Reputation Institute is on way to Back Bay". The Boston Globe. Retrieved 2019-12-06.
  6. Carroll, Craig E. (2016-05-31). "Appendix A: History of Corporate Reputation". The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 913. ISBN 978-1-4833-7650-9.
  7. Carroll, Craig E. (2015-06-22). The Handbook of Communication and Corporate Reputation. John Wiley & Sons. p. 24. ISBN 978-1-119-06123-6.
  8. Carroll 2016. p. 915.
  9. https://www.reptrak.com/mark-sonders/
  10. Carroll 2016. p. 914.
  11. Dowling, Grahame R.; Gardberg, Naomi A. (2012). "Keeping Score: The Challenges of Measuring Reputation". In Barnett, Michael L.; Pollock, Timothy G. (eds.). The Oxford Handbook of Corporate Reputation. OUP Oxford. p. 47. ISBN 978-0-19-959670-6.
  12. Liu, Jingfang (2016). "Reputational Criteria". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 675. ISBN 978-1-4833-7650-9.
  13. Davies, Gary (2016). "The Meaning and Measurement of Corporate Reputation". In Burke, Ronald J.; Martin, Graeme (eds.). Corporate Reputation: Managing Opportunities and Threats. CRC Press. p. 53. ISBN 978-1-317-15946-9.
  14. Gardberg, Naomi A.; Ángel, Alloza (2016). "Scales for Measuring Corporate Reputation". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 728. ISBN 978-1-4833-7650-9.
  15. Castilla-Polo, F. (2018). "The Role of Country Reputation in Positioning Territories: A Literature Review". In Carvalho, Luísa Cagica; Rego, Conceição; Lucas, M. Raquel; Sánchez-Hernández, M. Isabel; Noronha, Adriana Backx (eds.). Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries. Springer. p. 63. ISBN 978-3-319-76400-9.
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