Rakuten Advertising

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.[1] [2] In 2005, Rakuten acquired LinkShare for US$425 million in cash,[3] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.[4] Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.[5]

Rakuten Advertising
TypePrivate
IndustryInternet marketing
FoundedNew York, New York (1996)
HeadquartersNew York, New York
Key people
Yaz Iida, (President, CEO)
ProductsAffiliate marketing
Websitewww.rakutenadvertising.com

References
  1. Derek Vaughan (July 12, 2005),Make Money From Your Content Site, Sitepoint.com, retrieved August 12, 2007
  2. "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". February 12, 2020.
  3. Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
  4. TheAffiliatePlatform
  5. "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.


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