Qianjiang Motorcycle

Zhejiang Qianjiang Motorcycle Group Co., usually known as Qianjiang Motorcycle, is a Chinese motorcycle manufacturer founded in 1985 with registered office in Winling (Zhejiang province). It is now one of the largest manufacturer of 2 wheeled vehicles in China. Qianjiang is a US$460 Million state holding enterprise with a 5 domestic subsidiaries, 10 branches, 1 overseas subsidiary and over 10,000 employees.

Keeway Superlight 125 produced by Qianjiang Group

The vehicles are sold under five brands: QJMotor, Benelli, Keeway Motors,KSR Moto and MBP Moto.

• QJMotor are brands used to market the entire range of products in China, which includes motorcycles and scooters.
• Benelli is the Italian historic motorcycle manufacturer, acquired in 2005.
• Keeway Motors is the brand used for exports to Asia, Europe and South America.
• KSR Moto models are produced for the Austrian KSR Group and are badge-engineered versions of QJmotor vehicles.
• MBP Moto (Moto Bologna Passione) is Italian motorcycle company founded in 2022 by Keeway Motors.

Since 1999 it has been marketing its models on foreign markets under the Keeway Motors brand. In 2006, the company won the motorcycle industry award as exporter of the year; in fact about 20% of the production is sold abroad. The company, which has a capital of more than 750 million dollars, has been listed on the Shenzhen Stock Exchange since 1999.

In 2005, Qianjiang acquired Benelli, a historic Italian motorcycle manufacturer based in Pesaro in the Marche region.

Since September 2016, the majority shareholding (29.8%) of the company has been controlled by the Chinese giant Geely Holding Group.[1]