Puck (media company)

Puck is an American digital media company founded in 2021. Puck's coverage aims to cover the 'four centers of power' in the United States: Silicon Valley, Hollywood, Washington and Wall Street.[1]

Puck
Formation2021
TypeDigital media company
Editor-in-chief
Jon Kelly
Websitehttps://puck.news/

History

Puck was founded by Joe Purzycki, Jon Kelly, Liz Gough, Julia Ioffe, and Max Tcheyan. The company launched its landing page in August 2021 and debuted in whole in September 2021. In 2021, the company received $7 million in funding from Standard Industries and TPG Growth.[2][3][4]

The name of the company is a play on the name of the character in William Shakespeare's play A Midsummer Night's Dream, as well as a reference to the Puck Building in Manhattan.[5] In a 2022 profile, The New Yorker described Puck's editorial tone as being "deliberately clubby", with part of the appeal for readers being that "its writers move in the same elevated spaces as the people whom they cover."[6]

In August 2023, editor-in-chief Jon Kelly told Axios that the company raised over $10 million in Series B funding.[7]

Readership and staff

As of November 2022, Puck had 25 staff members and 200,000 email subscribers, with 20,000 readers paying $12.99 (or $100 annually) for all-access reporting.[8]

References
  1. "A New Media Startup Treats Reporters Like Social Media Influencers". Bloomberg News. September 13, 2021. Retrieved May 30, 2022.
  2. Fischer, Sara (August 4, 2021). "Buzzy media startup Puck emerges from stealth mode with big-name hires". Axios. Archived from the original on May 21, 2022. Retrieved May 21, 2022.
  3. Ellefson, Lindsey (August 5, 2021). "Dylan Byers, Julia Ioffe, Pete Hamby Join Newly Named Puck News". TheWrap. Archived from the original on May 22, 2022. Retrieved May 21, 2022.
  4. Lee, Edmund; Hirsch, Lauren (April 14, 2021). "Former Condé Nast Editor Plans a Vanity Fair for the Substack Era". The New York Times. Archived from the original on May 24, 2022. Retrieved May 21, 2022.
  5. Fischer, Sara (April 1, 2021). "Scoop: Buzzy media startup Puck launches in beta". Puck. Retrieved April 28, 2023.
  6. Malone, Clare (December 2, 2022). "The E-Mail Newsletter for the Mogul Set". The New Yorker. Retrieved April 28, 2023.
  7. Fischer, Sara (August 8, 2023). "Exclusive: Media startup Puck raises more than $10M". Axios. Retrieved September 12, 2023.
  8. Stenberg, Mark (November 2, 2022). "Puck, Channeling Magazines Past, Nears 200,000 Subscribers". Adweek. Retrieved April 28, 2023.
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