Ipiranga (company)

Ipiranga is a Brazilian fuel company and is a subsidiary of Ultra. It is the second-largest Brazilian fuel distribution company, and the largest in the private sector.[1]

Ipiranga
TypePrivately held company
IndustryFilling station
Founded(1937)
HeadquartersRio de Janeiro, Brazil
ProductsPetroleum and derived products
service stations
Ipiranga motor oil
Petrochemical products
Transportation
RevenueIncrease US$ 15.0 billion (2015)
ParentUltra
Websitewww.ipiranga.com.br

The company has about 6,500 gas stations across the country and 1,400 convenience stores. Ipiranga owns the Brazilian operation of the ampm chain of convenience stores, Jet Oil oil change services, Km de Vantagens loyalty program, and ConectCar prepaid system for electronic payment of tolls and parking.[1]

The company's headquarter is in the city of Rio de Janeiro, Brazil.

Etymology

Ipiranga combines the indigenous Tupi words ‘y (river) and pirang (red) to mean “red river”.

History

Destilaria Rio-Grandense de Petróleo S.A., the first Brazilian distillery, was founded in November 1934 by Brazilian and Argentinian investors in Uruguaiana, state of Rio Grande do Sul. The distillery produced full-scale gasoline, kerosene, diesel oil, and fuel oil. In August 1936, the owners of Destilaria Rio-Grandense de Petróleo partnered with a group of Uruguayan investors and created Ipiranga SA, a Brazilian oil company. The new company was headquartered in Rio Grande. On September 7, 1937, the Refinaria de Petróleo Riograndense was founded in the city of Uruguaiana. At the same time, Companhia Brasileira de Petróleo Ipiranga (Ipiranga Brazilian Oil Corporation) was founded under Destilaria Rio-Grandense de Petróleo S.A.[2]

Ipiranga Logo from 1996
Ipiranga Logo from 1996

In 1938, Ipiranga opened its first gas station in Rio Grande (Rio Grande do Sul). In the same year, Brazil's President Getúlio Vargas signed a decree which nationalized the oil refining industry.[2]

By the 1940s, Ipiranga produced solvents, asphalt, lubricants and insecticides in Brazil to counter import restrictions during World War II. Production stopped for the duration of the war. In 1953, the United States began operating units of thermal cracking, which allowed for the production of new fuels.[2]

In 1957, Ipiranga split fuel distribution operations into two companies: Distribuidora de Produtos de Petróleo Ipiranga (DPPI, distribution of petroleum products) which covered the South Region in Brazil, and Companhia Brasileira de Petróleo Ipiranga (CBPI), which covered all other regions in the country. In May 1959, Ipiranga bought Gulf Oil Brazil, and expanded its operations to Brazil.[2][3][4]

In 1993, Ipiranga bought the Atlantic service station network in Brazil and became one of the largest gas distribution companies in the country.[5] According to the newspaper O Globo, the purchase of Atlantic was the largest private company acquisition in the country's history. Ipiranga acquired 11 am/pm franchise locations. In the following year, the company launched Jet Oil, an automotive and oil change service franchise.[2][6][7][8]

Ipiranga’s Londrina facility earned its ISO 14001 — Environmental Management System certification in 1998. Ipiranga was the first fuel distribution company in Latin America to earn the certification.[9] In 2006, Ipiranga started to offer biodiesel in its stations.[10]

Ipiranga

In March 2007, Group Ipiranga was acquired by three companies: Ultra, Petrobras and Braskem. Ultra acquired the Ipiranga brand, its management team and its gas distribution chain in the South and Southeast regions of Brazil. The industrial operations and the rest of the fuel distribution network were transferred to Petrobras and Braskem.[11]

The acquisition made Ultra the second-largest gas distribution company in Brazil.

That same year, Ipiranga Zero Carbon Card was launched. A portion of all gas purchases on the credit card went to carbon neutrality programs, such as planting trees.[12]

In 2008, Ultra bought Texaco's fuel distribution chain in Brazil. By then, Texaco had 1986 gas stations in the country. Ipiranga’s presence in Brazil expanded to the Central-West, North and Northeast regions, thus covering all the states of the country. As part of the acquisition, the gas stations were entitled to keep using the Texaco brand for five years; after that they would be converted into Ipiranga's brand. The acquisition brought Ultra's share of the Brazilian fuel distribution business to 23 percent. Also in 2008, Ipiranga launched Jet Oil Motos, a specialized franchise in oil change services for motorcycles.[13][12][14]

Ipiranga opened the first eco-efficient station in Brazil, in Porto Alegre (Rio Grande do Sul), in 2009. The station was designed to increase the effectiveness of energy management, water, waste and materials.

In October 2010, Ultra acquired Distribuidora Nacional de Petróleo (DNP), expanding the volume of Ipiranga by 40% in the northern states of Amazonas, Rondônia, Roraima, Acre, Pará and Mato Grosso. The following year, Ipiranga launched a project to collect batteries and cell phones in approximately 30 Jet Oil stations in the city of Rio de Janeiro.[11]

In November 2012, Ipiranga partnered with Odebrecht TransPort to create ConectCar, a company engaged in the electronic payment of tolls, parking and fuel. ConectCar began operations in April 2013 in São Paulo.[6][15]

In 2014, Ipiranga was named best wholesale company by "Melhores e Maiores" of Exame magazine for the fourth consecutive year. That same year, am/pm, a franchise owned by Ipiranga, was voted the 11th-most-profitable franchise in Brazil by Exame magazine.[16]

Sponsorships

Ipiranga is the main sponsor of A.Mattheis Motorsport in the Stock Car Pro Series.[17]

References
  1. "Grupo Ultra quer ir além do negócio de combustível". Exame. February 17, 2014. Retrieved June 4, 2015.
  2. Denise Martins. "Institutional Repository". PUC. Retrieved June 4, 2015.
  3. "Company Overview of Distribuidora de Produtos de Petroleo Ipiranga S.A". Bloomberg. Retrieved June 4, 2015.
  4. "Ipiranga S.A. History". Funding Universe. Retrieved June 4, 2015.
  5. "Petrobras quer evitar a entrada da venezuelana PDVSA no mercado". Itabora. March 20, 2007. Archived from the original on March 3, 2016. Retrieved June 4, 2015.
  6. "Jet Oil, da rede Ipiranga, é a maior franquia automotiva do Brasil" [Jet Oil, Ipiranga's network, is the largest automotive franchise in Brazil] (in Portuguese). Autobem. September 18, 2010. Retrieved 4 June 2015.
  7. "Ipiranga integra distribuidoras de combustível". InfoEner. March 23, 2002. Archived from the original on May 25, 2015. Retrieved June 4, 2015.
  8. "Ipiranga integra distribuidoras de combustível". NTC. Archived from the original on 2015-07-21. Retrieved June 4, 2015.
  9. "À favor do meio ambiente". GreenBuilding. Archived from the original on July 21, 2015. Retrieved June 4, 2015.
  10. "Ipiranga adere ao biodiesel antes de virar lei". Biodiesel. August 2, 2006. Retrieved June 4, 2015.
  11. "Petrobras, Ultra e Braskem compram Ipiranga por US$ 4 bilhões" [Petrobras, Ultra and Braskem buy Ipiranga for US $ 4 billion] (in Portuguese). Biodiesel. March 19, 2007. Retrieved June 4, 2015.
  12. Juliana Rangel (March 19, 2007). "Compra do grupo Ipiranga de R$4 milhões, é a maior aquisição já realizada no país" [Purchase of the Ipiranga group, of US $ 4 billion, is the largest acquisition ever made in the country] (in Portuguese). Globo. Retrieved June 4, 2015.
  13. Sandrini, João (2017-03-19). "Grupo Ipiranga é vendido por US$ 4 bilhões" [Ipiranga Group sells for US $ 4 billion] (in Portuguese). Exame. Retrieved 2018-02-26.
  14. Laura Naime (March 19, 2007). "Petrobras, Braskem e Ultra compram Ipiranga por US$ 4 bilhões". G1. Retrieved June 4, 2015.
  15. "Ultrapar e Odebrecht se associam e criam ConectCar". Brasil Econômico. November 27, 2012. Archived from the original on July 21, 2015. Retrieved June 4, 2015.
  16. "Ipiranga é a melhor de atacado de 2012". Exame. 2012-07-04. Archived from the original on 2015-11-05. Retrieved June 4, 2015.
  17. "Stock Car: Ipiranga Racing mantém Camilo e Ramos para 2023". motorsport.uol.com.br (in Brazilian Portuguese). 2022-12-11. Retrieved 2023-06-13.
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