Peter Moore (shoe designer)

Peter Moore (February 21, 1944 – April 29, 2022[1]) was an American designer who was a Creative Director at Nike and Adidas from the 1970s to the late 1990s. Moore is credited as the creator of the [2] Air Jordan 1 silhouette[3][4] and Nike Dunk silhouette. As a multidisciplinary designer, Peter Moore also created logos for the sneaker brands including the Air Jordan ball-and-wings logo,[5] the Jumpman logo, and the Adidas mountain logo.[1]

Peter Moore
BornFebruary 21, 1944
Cleveland, Ohio
DiedApril 29, 2022 (2022-04-30) (aged 78)
Portland, Oregon
EducationChouinard Art Institute
Known forDesigning the Air Jordan 1 silhouette, Nike Dunk silhouette, Air Jordan logo, Jumpman logo, and Adidas logo.
SpouseChristine Hummel
Children3 sons

Early life

Moore was born on February 21, 1944, in Cleveland, Ohio to Raymond (a career Navy, officer) and Mary (Jameson) Moore.[1] He attended Chouinard, now California Institute of the Arts, where he studied art and then graphic design, graduating in 1969.[6] He then moved to Portland in 1972.

Career

Moore began working with Nike in 1977.[7][8] He then left Nike in 1987[9] to join Adidas, and eventually established Adidas America in 1992.[10] Following the unexpected death of Rob Strasser in 1993, Moore served as Adidas' chief executive officer for a short period.[6] In 1998, Moore left Adidas to focus on printmaking[9] only to return again as a brand consultant for Adidas in 2013.[6] He died on April 29, 2022 in Portland, Oregon; he was 78.[1]

Matthew Maher portrayed Moore in the 2023 movie Air.[11]

References
  1. Sandomir, Richard (2022-05-06). "Peter Moore, a Force in the 1980s Sneaker Revolution, Dies at 78". The New York Times. ISSN 0362-4331. Retrieved 2022-05-28.
  2. "Why Are Air Jordan 1's Banned? | SneakerNews.com". Sneaker News. 2020-10-17. Retrieved 2022-01-25.
  3. "Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Have". Complex. Retrieved 2022-05-28.
  4. Engvall, Nick (2019-11-01). "Air Jordan 1 History Lesson – Sneaker History - Podcasts, Footwear News, & Sneaker Culture". sneakerhistory.com. Retrieved 2022-01-25.
  5. "Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Have". Complex. Retrieved 2022-01-25.
  6. Feitelberg, Rosemary (2013-01-17). "Q&A: Peter Moore's Name Game". WWD. Retrieved 2022-01-25.
  7. "This Man Reinvented Nike, Seduced Adidas, and Helped Make PDX the Sports Gear Capital of the World". Portland Monthly. Retrieved 2022-01-25.
  8. "Peter Moore". www.algenesismaterials.com. Retrieved 2022-01-25.
  9. "Exhibition celebrates art of former Nike, Adidas creative guru Peter Moore". www.bizjournals.com. Retrieved 2022-01-25.
  10. "Peter Moore: Basketball was Adidas America's launching point". www.bizjournals.com. Retrieved 2022-01-25.
  11. Christine Champagne (2 May 2023). "Matthew Maher on Playing Nike Design Legend Peter Moore in the New Film, Air". Muse by Clio. Retrieved 29 May 2023.


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