Parle-G

Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world.[1][2][3]

Parle-G
OwnerParle Products
CountryIndia
Introduced1939 (1939)
MarketsWorldwide
TaglineThe Tasty Healthy Food: World's Largest Selling Biscuit
Websiteparleproducts.com

History

Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[4]

1947 advertisement

Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius".[5]

In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales.[6]

Popularity

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a young girl (an illustration by Everest creative Maganlal Daiya back in the 1960s).[7]

Parle-G has recently become available in plastic wrapping. The modern packaging retains its traditional design. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank. In 2011, Nielsen, a market research company, published a report stating that Parle-G has consolidated its position as the world’s largest selling biscuit brand. In fact, Parle G has topped other leading brands such as Kraft Foods’s Oreo, Mexico’s Gamesa and Walmart’s private labels. Key factor to the success is that India is the world’s leading market for biscuits, moving past some of the biggest markets in the world – the US, Mexico, China, Italy and Spain.[8]

As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.[9] The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014.[10]

The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 65-gram "snack pack" is sold for as low as ₹3 (15 cents) at Indian grocers, and 40 cents at major retailers. 2 packs of Parle-G are also sold.[11][12] By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. The first TV commercial for Parle-G was made in 1982. The Indian superhero Shaktimaan also endorsed the brand in the 1990s.[12][13]

See also

References
Wikimedia Commons has media related to Parle-G.
  1. "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 3 March 2011. Archived from the original on 14 July 2012. Retrieved 12 October 2011.
  2. "The worldwide success of Parle-G". The Michigan Daily. 2021-11-16. Archived from the original on 2022-10-23. Retrieved 2022-05-31.
  3. "Made in India: Biscuit manufacturer". BBC News. Archived from the original on 2022-05-31. Retrieved 2022-05-31.
  4. Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p. 22. ISBN 978-0-8020-7997-8.
  5. "Parle-G Glucose Biscuits". Archived from the original on 2015-08-21.
  6. 72-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brand Archived 2017-01-07 at the Wayback Machine. Economic Times, 13 February 2013.
  7. Shephali Bhatt (October 30, 2013). "The Chronicles of Parle-G". Economic Times. Archived from the original on December 16, 2018. Retrieved December 13, 2018.
  8. "Parle G is the largest selling biscuit brand in the world !". EDUINDEX NEWS. 2020-07-24. Archived from the original on 2023-07-01. Retrieved 2022-04-26.
  9. Will Parle-G be relevant to the next generation? Archived 2013-01-21 at the Wayback Machine by Preethi Chamikutty. Economic Times, 16 January 2013.
  10. "India's Most Trusted Brands 2014". Archived from the original on May 2, 2015.
  11. Tripathi, Dhirendra (2020-06-09). "Parle-G, coronavirus and the millions who ate that biscuit as they went home". mint. Archived from the original on 2021-01-21. Retrieved 2021-01-15.
  12. 10 Unknown Facts About Parle-G, The Largest Selling Biscuit Brand In The World Archived 2020-06-14 at the Wayback Machine by Postoast. Jan 14, 2019 - Uploaded by Doordarshan National Blog.
  13. "Parle-G: The journey of a biscuit for masses". The Economic Times. Archived from the original on 2022-05-31. Retrieved 2022-05-31.

Further reading
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