Pacífico (beer)

Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer brewed in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.

Cerveza Pacífico Clara
TypeBeer
ManufacturerGrupo Modelo
Country of origin Mexico
Introduced1899
Alcohol by volume 4.5%
ColorClear
Advertising campaign for Pacifico Clara

History
Cerveceria del Pacífico in Mazatlán

It was first brewed in 1900 when three Germans, Jorge Claussen, Germán Evers and Emilio Radostits opened a brewery,[1] the Cerveceria del Pacífico, in Mazatlán.[2] Its label includes a picture depicting a lifesaver encircling a ship's anchor superimposed over the port's lighthouse hill, known locally as "Cerro del Crestón."[3] In Mazatlán, the beer is available in four different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), "ballenas" (32 fl. oz.) and "Ballenón" (1.2 L).[3]

Alcohol content: 4.5 percent. "Clara" means clear, blonde, as opposed to "oscura" (dark).

The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954, which was later acquired by the Belgian-Brazilian Anheuser-Busch InBev company.

See also

References
  1. Luis, Gomez. "Historia de la Cerveza en Mexico". Retrieved 21 November 2009.
  2. "DiscoverPacifico.com". discoverpacifico.com.
  3. "Cerveza Pacifico Clara | Grupo Modelo S.A. de C.V." BeerAdvocate.


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