PEL (company)

Pak Elektron Limited (PEL) (پاک الیکٹران لمیٹڈ) is a Pakistani engineering corporation which manufactures major home appliances and electrical equipment.[1]

Pak Elektron Limited
TypePublic
PSX: PAEL
IndustryElectronics
Founded1956 (1956)
HeadquartersLahore, Punjab, Pakistan
Area served
Pakistan
Key people
Naseem Saigol (CEO)
ProductsRefrigerators, Air conditioners, Microwave Ovens, Water Dispensers, Transformers, Switchgear and Energy Meters
RevenueIncrease US$ 279.97 million (2015)
OwnerMr.Murad Saigol
ParentSaigol Group
WebsitePEL Pakistan

PEL operates in two segments - power and appliances. The former includes manufacturing of transformers, grid stations and energy meters among other goods, while the latter division deals in making, assembling and distribution of home appliances like refrigerators and air conditioner.[2][3]

History

PEL was founded in 1956 through a technical collaboration with AEG. In 1978, PEL was acquired by Saigol Group and was taken public a decade later. Over the years, PEL has formed alliances with several international giants, including General Electric, Fujitsu, and Hitachi. The company also became the sole distributor of LG Corporation's home appliances in 2009.

In 2020, PEL became a distributor of Panasonic products in Pakistan.[4]

Appliances Division

PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing.

PEL Air

PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL air conditioners have a leading position in the market. Recognizing the shift in consumers' preference from window-type to split-type air conditioners, PEL has focused its manufacturing efforts on split-type air conditioners.

PEL Refrigerators

The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share across Pakistan.

PEL Deep Freezers

PEL deep freezer was introduced in 1987 in technical collaboration with M/s Ariston Thermo of Italy.

Power Division

PEL's Power Division consists of three main products:

  • Energy meters[5]
  • Transformers[5]
  • Switchgears[5]

References
  1. "Corporate results: Pak Elektron's earnings increase 84%". The Express Tribune. 2015-09-01. Retrieved 2016-10-31.
  2. "Pak Elektron Limited | Business Recorder". Business Recorder. Retrieved 2016-10-31.
  3. "A story of recovery after years of frozen growth - The Express Tribune". The Express Tribune. 2015-09-05. Retrieved 2016-10-31.
  4. Reporter, The Newspaper's Staff (June 2, 2020). "Panasonic, PEL partner up". DAWN.COM.
  5. Hussain, Dilawar (April 20, 2015). "PEL's expanding market". DAWN.COM.
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