OutThere

OutThere magazine is a luxury travel magazine and an independent media brand, founded in 2010[1] by Uwern Jong and Martin Perry.[2] OutThere's content is distributed across a number of platforms, primarily its quarterly printed magazine and also on its website and social channels.[3]

OutThere
OutThere Seductive Sri Lanka Issue (Winter 2019/29 cover)
CategoriesLuxury travel, Travel, LGBTQ
FrequencyQuarterly in print, daily for online
PublisherOutThere Publishing Ltd
Total circulation
(2020)		66,000
Founded2010 (2010)
CountryUnited Kingdom
Based inLondon, England
LanguageEnglish
WebsiteOutThere.travel
ISSN2633-0539

Content and distribution

OutThere is published quarterly by Out There Publishing in the United Kingdom and includes luxury travel reviews, news, features and style. OutThere is also online. Its content is rooted in "diversity, discovery and discernment."[4]

The magazine is considered an "essential resource for LGBTQ+ travellers"[5] and as a publisher, a "material player in the advancement of LGBTQ rights".[6] It was billed by the Gordon Institute of Business Science as a "leading luxury and experiential travel magazine for gay men."[7]

The magazine also runs the Experientialist Awards[8] and the LGBT+ Travel Symposium, an event series to educate travel brands to embrace diversity and be more welcoming of LGBTQ+ audiences. The series started in 2018 in Bangkok, Thailand with the backing of the Tourism Authority of Thailand[9] (the publishers also run the government's Go Thai Be Free LGBTQ+ outreach[10] ) and it was the first ever event of its kind in South East Asia.[11] It also runs the event in Stockholm, Sweden.[12]

OutThere is a media-partner and member of the International LGBTQ Travel Association.[13] The magazine's Editor-in-Chief, Uwern Jong, serves on the board[14][15] of the association, known as the "world's leading travel trade association for LGBTQ+ tourism."[16]

Achievements/awards

The magazine has won a number of notable, mainstream publishing awards:

In 2020, it was the recipient of the Professional Publishers Association's Independent Publishers Award's, inaugural "Diversity Initiative of the Year" award, alongside Vogue.[17][18] (and nominated in 4 other categories, including Brand of the Year). The awards are billed as the "magazine Oscars."[19]

It also won the 2020 Campaign magazine Publishing Awards for "Editorial Leader of the Year: Consumer Publishing[20]" (and nominated for Brand of the Year and Business Leader of the Year) against and alongside some of the UK's biggest publishing brands.[21]

In 2018, it won the Travel Media Awards (billed by the Sunday Times as one of two of the "most prestigious awards in travel journalism[22]") for "Consumer Publication of the Year: Online" against notable and well established media, the BBC, Lonely Planet, The Daily Telegraph.[23]

In 2013 it took the Professional Publishers Association Independent Publishers Award for Relaunch of the Year.[24]

References
  1. "Digital maybe Goliath, but David is Out There (and that's not Creative Nonfiction) with few other ink on paper magazines reminding us that PRINT IS NOT DEAD! Part 1". Mr. Magazine. 9 May 2010. Retrieved 25 January 2021.
  2. "Uwern Jong | Editor-in-Chief | OutThere Magazine, OutThere Publishing". ppa.co.uk. Retrieved 25 January 2021.
  3. ""Publishing got to the stage where it was disposable": How OutThere pivoted to find a unique voice online". What’s New in Publishing | Digital Publishing News. 13 November 2020. Retrieved 7 February 2021.
  4. "OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel". Media Voices Podcast. 9 November 2020. Retrieved 25 January 2021.
  5. Boocock, Rae. "Essential Resources for LGBTQ+ Travellers". Suitcase Magazine. Retrieved 11 February 2021.
  6. Bonham, Mark S. (2017). A Path to Diversity, LGBTQ participation in the working world. Bonham & Co. pp. 187–190. ISBN 9780993960031.
  7. Yiga, Eugene (24 March 2020). "Rainbows on the Rise". Gordon Institute of Business Science.
  8. "Trade urged to enter OutThere awards". Aspire Travel Club. Retrieved 25 January 2021.
  9. Liang-Pholsena, Xinyi. "Finally, Thailand comes out of closet and rolls out carpet for LGBT travellers | TTG Asia". www.ttgasia.com. Retrieved 11 February 2021.
  10. Gill, Rob (15 February 2019). "Thailand showcases LGBT credentials". Travel Trade Gazette.
  11. "South East Asia's First International Lgbt+ Tourism Symposium Kicks Off in Under a Month". TravMedia. Retrieved 25 January 2021.
  12. "🎥 Key takeaways from the LGBT+ Travel Symposium". TTG. Retrieved 25 January 2021.
  13. "IGLTA Media Partners". IGLTA. Retrieved 11 February 2021.
  14. Tabberer, Jamie (31 March 2017). "British gay travel expert among new appointees to IGLTA board". Gay Star News. Retrieved 11 February 2021.
  15. "Board of Directors". www.iglta.org. Retrieved 11 February 2021.
  16. Guarancino, Jeff (2007). Gay and Lesbian Tourism: The Essential Guide for Marketing. Butterworth-Heinemann. p. 15. ISBN 978-0-750682329.
  17. "PPA aims to boost diversity in magazines with first industry-wide survey". www.campaignlive.co.uk. Retrieved 25 January 2021.
  18. EDT, Jack Royston On 7/1/20 at 1:00 PM (1 July 2020). "Meghan Markle 'honored' by award for 'Vogue' issue featuring Greta Thunberg". Newsweek. Retrieved 11 February 2021.
  19. "The PPA show must go on: magazine Oscars turn 40". www.campaignlive.co.uk. Retrieved 11 February 2021.
  20. "Editorial Leader of the Year - Consumer Media/Customer Publishing". www.campaignlive.co.uk. Retrieved 25 January 2021.
  21. "Telegraph, FT and TTG top winners at 2020 Campaign Publishing Awards". www.campaignlive.co.uk. Retrieved 11 February 2021.
  22. Times, The Sunday. "Top awards for the Sunday Times Travel". The Times. ISSN 0140-0460. Retrieved 11 February 2021.
  23. "Travel Media Awards 2018 Finalists Announced". TravMedia. Retrieved 25 January 2021.
  24. "PPA Independent Publisher Awards 2013 - The Winners". www.inpublishing.co.uk. Retrieved 25 January 2021.
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