Operation Smile

Operation Smile is a nonprofit medical service organization founded in 1982 by William P. Magee Jr. and his wife Kathleen (Kathy) S. Magee. It is headquartered in Virginia Beach, Virginia.

Operation Smile
Formation1982 (1982)
FoundersWilliam P. Magee Jr.
Kathleen S. Magee
TypeNonprofit
HeadquartersVirginia Beach, Virginia, U.S.
William P. Magee Jr.
Kathleen S. Magee
Websitewww.operationsmile.org

In addition to providing cleft lip and palate repair surgeries to children worldwide, Operation Smile works as a non-governmental organization to reduce the occurrence of cleft lips and palates worldwide.

Operation Smile has provided over 220,000 surgeries for children and young adults born with cleft lips, cleft palates, and other facial deformities in over 60 countries since 1982, at no cost to the recipients.[1] As of 2018, Operation Smile provided on-going care around the world at 34 smile centers.[2] According to its tax report, Operation Smile completed 156 medical missions in 80 sites globally, including 13 sites in extremely poor regions.[2] During missions, over 35,000 dental procedures were performed in the year 2018.[2]

Early history
Chittagong, Bangladesh – Operation Smile team members aboard the Military Sealift Command (MSC) hospital ship USNS Mercy (T-AH-19), perform a cleft lip surgery

Operation Smile was founded by William (Bill) and Kathleen (Kathy) Magee. In 1982 Bill Magee, a plastic surgeon, and Kathy Magee, who was then a social worker and a nurse, were invited to join a Philippine cleft repair mission with a group of medical volunteers.[3][4] When they realized that the group would not return to the Philippines though there were many remaining who needed surgery, they established Operation Smile, Bill Magee said,[3]

It was guilt ... We saw hundreds of children and saw many more turned away. We knew that this group was not planning to return. So we planned another trip, but when we saw how many people were suffering because of their facial deformities, we had to keep on going back. You can't help but be touched by things that we take as completely normal and all of a sudden become a monumental event in a child's life.

The Magee's completed two return trips to Naga City, treating 400 children.[5] In 1995, Operation Smile opened its first care center in Duitama, Colombia. After establishing headquarters in Norfolk, VA, Operation Smile began foundations in Australia, UK, Italy, Vietnam, and Ireland.[5]

Programs

Surgical missions

For each mission, Operation Smile verifies the credentials and organizes the participation and travel arrangements for a team of volunteers.[6] The team typically includes a mission site coordinator, plastic surgeons, anesthesiologists, a pediatrician, an intensive care physician, head or coordinating nurse, pre- and post-op nurses, child development specialists, speech pathologists,[7] dentists and/or orthodontists.

Operation Smile has hosted two global summits on medical standards in Norfolk, Virginia.[8][9]

Awards

In 2001 a documentary on the work by Operation Smile won the Best Medical Documentary at the US Circle of Excellence Media Awards and was a finalist in the New York Film Festival Awards for Best Humanitarian Documentary. The Facemakers: Operation Smile is a co-production by BBC One and the Discovery Channel in conjunction with Century Films.[10]

1999-2002: Criticism and response

In November 1999, specific patient deaths[11] brought criticism on Operation Smile's medical procedures.[12][13] In response, Operation Smile conducted an internal review, whereupon the organization publicly acknowledged organizational flaws. The charity notified its chapters that it was enacting changes at the suggestion of an outside lawyer retained by the organization to review its conduct. The charity said it would step up efforts to hire a new chief executive and would add the position of chief medical officer. The charity also stated its intent to strengthen board supervision of its volunteer medical staff.[14]

2011 failed merger

In early 2011, Smile Train and Operation Smile announced the two charities would merge,[15][16] followed three weeks later by announcements the merger had been aborted.[17]

In 2009, the Virginian Pilot outlined in a publication, the history and differences between the two organizations.[18][19]

Following the failed merger, Operation Smile "spun-off" the Operation Smile Foundation. The Foundation was renamed Stop Cleft International, a 501(c)3 organization. Stop Cleft International became a subsidiary of Smile Train in July, 2013. Operation Smile paid an agreed upon obligation of $4,000,000 to Stop Cleft International/Smile Train during tax year 2013.[20]

Financial information
  • In 2011, Forbes ranked Operation Smile as the tenth "least efficient" large U.S. charity, tied with the Alzheimer's Association and just ahead in efficiency of the American Cancer Society.[21] Forbes noted that "financial efficiency is far from the whole story when it comes to assessing a charity's vitality or even effectiveness."[21]
  • Operation Smile spends 42% of the money donated to the charity on fundraising and administration, including a salary of $350,000 (and an additional $27,915 in other compensation) for its chief executive.[22][20]
  • The NGO raised $35,024,864 during the fiscal year ending June 2008. They spent 41% of the cash revenues on fundraising and administration; $11,905,507 on fundraising (33.9%) and a further $2,710,783 on management (7.7%).[23]
  • The organization was listed with the Forbes 2005 200 Largest U.S. Charities.[24]
  • Operation Smile is a member of the Independent Charities of America.[25]
  • Operation Smile meets 19 of the 20 standards for charities established by the Better Business Bureau Wise Giving Alliance,[26] but fails to meet the "Compensated Board Members" standard, because two of the eleven board members (the husband and wife co-founders) are compensated directly or indirectly, which exceeds the standard's limit of 10%.
  • A 2007 multimedia project featured a seven-story sphere at South Street Seaport in New York, NY.[27]
  • Actress Roma Downey has been an ambassador for the Virginia-based nonprofit Operation Smile for 20 years.[28]
  • Singer Mariah Carey volunteered for The Smile Collection fundraising event in New York in 2006.[29]
  • Operation Smile is referenced repeatedly on Bravo's teen reality show NYC Prep.[30]
  • In 2016, Kate Hudson accepted the Universal Smile Award for her long time support with Operation Smile.[31]

Co-branding
  • In 2002, Operation Smile was featured in a Mr. Potato Head contest, with proceeds to benefit the NGO.[32] Hasbro donated Mr. Potato Head toys for Operation Smile missions.[33]
  • An ongoing co-branding campaign between Operation Smile and Sephora combines the NGO's name with the companies products.[34]
  • An ongoing co-branding campaign between Operation Smile and AriZona Iced Tea features the tea company's products.[35]
  • In February 2018, Operation Smile partnered with Lay’s potato chips.[36]

Headquarters relocation

In 2007, Operation Smile announced relocation of its headquarters from Norfolk, Virginia to a new building in Virginia Beach.[37]

See also

References
  1. "Dr. Bill Magee - Operation Smile". Disruptor Awards. Retrieved 2019-03-08.
  2. "financial Stewardship". Operation Smile. Retrieved 2019-03-08.
  3. Proenza, Lydia Rose (July 18, 2002). "Dr. William P. Magee's Operation Smile: 20 Years Putting Smiles on People's Faces". Hour of Power. Archived from the original on July 18, 2002. Retrieved August 27, 2016.
  4. "Operation Smile Launches World Journey of Hope '99; Honduras is First Stop on Historic Surgical Mission to Help Children in 18 Countries". PR Newswire. February 4, 1999. Archived from the original on November 28, 2016. Retrieved November 27, 2016.
  5. "HISTORY". Retrieved 2019-03-26.
  6. "ODU Nursing Professor Travels to Bangladesh for medical diplomacy mission". Old Dominion University News. August 22, 2006. Archived from the original on August 30, 2006.
  7. Ducote, Charlotte A. (December 11, 2001). "A Speech-Language Pathologist in Vietnam". American Speech-Language-Hearing Association. Archived from the original on May 6, 2015.
  8. "Operation Smile exports U.S. good will". The Virginian-Pilot. February 10, 2007. Archived from the original on May 8, 2009. Retrieved October 1, 2018.
  9. Simpson, Elizabeth (February 9, 2007). "Operation Smile to develop new care standards at local meeting". The Virginian-Pilot. Archived from the original on May 5, 2009. Retrieved October 1, 2018.
  10. "The Facemakers". Century Films. Archived from the original on September 25, 2015.
  11. Kettle, Martin (November 25, 1999). "Charity faces inquiry on child deaths". The Guardian. London. Retrieved May 20, 2010.
  12. Abelson, Reed; Rosenthal, Elisabeth (November 24, 1999). "Charges of Shoddy Practices Taint Gifts of Plastic Surgery". The New York Times. Retrieved May 20, 2010.
  13. Rosenthal, Elisabeth; Abelson, Reed (November 25, 1999). "Whirlwind of Facial Surgery By Foreigners Upsets China". The New York Times. Retrieved May 20, 2010.
  14. Abelson, Reed (April 12, 2000). "Charity Promises Sweeping Changes After Review". The New York Times. Retrieved October 1, 2018.
  15. "Smile Train and Operation Smile Boards Agree to Merge". PR Newswire. February 14, 2011.
  16. "Operation Smile and Smile Train to merge charities". The Virginian Pilot, Pilotonline.com, February 15, 2011.
  17. "2 Charities Set to End a Merger, Papers Say". The New York Times. March 6, 2011.
  18. "'Smile' charity leaders in midst of decade-long feud". The Virginian Pilot, Elizabeth Simpson, December 20, 2009.
  19. "'Smile' charity leaders in midst of decade-long feud". The Virginian Pilot, Elizabeth Simpson, December 20, 2009. The Richmond Times-Dispatch published the ad on Dec. 3, and Mullaney said he is considering running it in other publications.
  20. "Return of Organization Exempt From Income Tax (Form 990)" (PDF). Operation Smile. March 2, 2015. Archived from the original (PDF) on April 2, 2015. Retrieved October 1, 2018.
  21. Barrett, William P. (November 30, 2011). "Least Charitable Bang For The Donor's Buck". Forbes. Retrieved October 1, 2018.
  22. Simpson, Elizabeth (November 17, 2013). "Two sides of charity: Competing, compassion". The Virginian-Pilot. Archived from the original on November 18, 2013. Retrieved October 1, 2018.
  23. "2008 Form 990" (PDF). Operation Smile.
  24. "The 200 Largest U.S. Charities". Forbes. 2005. Retrieved October 1, 2018.
  25. "View Our National And International Members". Independent Charities of America. Archived from the original on January 13, 2012. Retrieved October 1, 2018.
  26. "Charity Report - Operation Smile". Better Business Bureau. Retrieved October 1, 2018.
  27. "Microsoft Live / Operation Smile". Firstborn Multimedia. Retrieved October 1, 2018.
  28. Littleton, Cynthia (2016-08-11). "Roma Downey works miracles with Operation Smile". Variety. Retrieved 2019-03-08.
  29. "Operation Smile Announces New Smile Ambassadors; Celebrities Continue To Join Effort Marking 25th Anniversary". TransWorldNews.com. October 12, 2007. Archived from the original on October 24, 2007.
  30. Kinon, Cristina (July 22, 2009). "NYC Prep Mona Lisa Smile". New York Daily News.
  31. Van-Syckle, Katie; Van-Syckle, Katie (2016-05-13). "Kate Hudson Honored by Operation Smile for Years of Support". Variety. Retrieved 2019-03-12.
  32. Kaus, Danek S. (March 17, 2002). "Waiting for that winning smile to pay off? This spud's for you". Silicon Valley Business Journal. Retrieved October 1, 2018.
  33. "Hasbro supports Smiles". Playthings.com. July 17, 2007. Archived from the original on December 22, 2007. Retrieved February 13, 2008.
  34. "Operation Smile/Sephora". Archived from the original on 2008-05-13. Retrieved 2008-02-12.
  35. Glowatz, Elana (July 21, 2009). "AriZona Gives Back with New Kidz Teas". www.adweek.com. Retrieved 2019-03-12.
  36. Dworski, Brett (February 9, 2018). "Lay's Launches Operation Smile". CSP Daily News. Retrieved 2019-03-12.
  37. Quinn, Richard (October 11, 2007). "Operation Smile moving from Norfolk to new Beach building". The Virginian-Pilot. Archived from the original on May 8, 2009. Retrieved October 1, 2018.
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