Ola Nordmann (song)

Plumbo released a music video that shows Norwegian pride and is based on the effect of the traditional Ola Nordmann character in his traditional cloths on the Norwegian psyche. The video was produced by Royal Picture and directed by Christer Aase.

The video starts with quick snapshots of friends sitting gloomily in a room near an empty table, some youth skateboarding in an indoor skateboarding venue, a band playing in a small club and a man jogging on an empty road near a forest.

Suddenly the character Ola Nordmann appears on the empty road where the man is passing and starts planting small Norwegian flags Ola takes from his back sack on some trees. Then Ola Nordmann is shown going to the indoor skateboarding center where, to the surprise of the youth there, he takes out a skateboard from his back sack and starts skateboarding. Then Ola Nordmann visits the home of the three individuals and cheers them up by producing spirit drinks and sharing it with them creating a cheerful atmosphere and putting a flag on their table they are happy and start waving their own Norwegian flags.

Finally Ola Nordmann visits the club where the band is performing (actually Plumbo) and starts dancing on the stage. The band is shown displaying small Norwegian flags on their microphones and on their playing instruments. While the band plays on the refrain of "Ola Nordmann", there are also flashbacks of the youth skating carrying flags on their hand, the three friends jubilant singing the song waving their flags. The last scene, shows the Norwegian man that had briefly appeared at the beginning of the music video now jogging carrying a huge Norwegian flag in his hand while Ola Nordmann exits the scene disappearing in the woods.[2]

Despite not qualifying for Eurovision Song Contest, the song "Ola Nordmann" proved very popular and charted in the VG lista Norwegian Singles Chart, peaking at #4 the week following the Melodi Grand Prix final.