Non-Transferable

Non-Transferable is a 2017 romantic comedy film written and directed by Brendan Bradley.[2] The film was widely seen as getting onto the YouTuber film "trend", featuring other famous YouTubers such as Shanna Malcolm, Shira Lazar, Sara Fletcher and Ashley Clements.[3]

Non-Transferable
Directed byBrendan Bradley[1]
Written byBrendan Bradley
StarringAshley Clements
Brendan Bradley
Shanna Malcolm
Distributed byLightning Entertainment Group[2]
Release date
  • February 14, 2017 (2017-02-14)
CountryUnited States

Plot

The film centres around a young woman named Amy Tyler, who books a surprise holiday to Europe with her boyfriend Josh Merit.[4] However, the two separate before they are able to go onto the trip; therefore, she advertises her tickets online in search for another man with an identical name to her ex-boyfriend to go on the tour instead.[3][1] The story, although written in 2012, bore similarities[1] to a 2014 case of a 28-year-old Toronto man named Jordan Axani, who offered up free tickets to on Reddit a girl named Elizabeth Gallagher, when he broke up with his girlfriend of the same name. Although his ticket had a strict no-transfer policy, as passport information was not required when booking, the ticket could be used by anyone with the same name.[5]

When a BuzzFeed article about the story became popular, the script was given "new life".[6][2] Brendan Bradley said that "I wrote this script five years ago", Bradley said, "and everyone told me ... 'This would never happen! This is too unrealistic!' And the project didn’t get any traction because everyone thought the premise was too crazy. And then it happened in real life."[1]

Filmmaking model

Despite having minimal production money in and of themselves, Bradley and the film crew worked with Turkish tourist companies such as Turkish Airlines, the Ministry of Culture and Tourism and VIP Tourism Agency, as well as working with Land Rover.[2] These companies partially funded the trip, in exchange for featuring the airline, hotels and tourist attractions in the film.[1] Brendan said he came up with the idea after reading Blockbusters by Anita Elberse, which explains why it's difficult for new filmmakers to enter the industry.[1]

This has been seen as a tactical move on by Turkish Airlines in order to encourage millennial tourism.[7] The Head of Sponsorships at the Turkish Ministry of Culture and Tourism, Irfan Onal, said "Digital and social media is the reality of the world today. We invest in it a lot because it's the best way to create a connection between Turkey as a destination and an individual."[8] Ashley said "You watch Under the Tuscan Sun and you think, 'I must go to Tuscany! So beautiful!' ... [In the film,] we could showcase [Turkey] in a way that would make you go, 'Wow, Turkey is so beautiful and I had no idea!' Which was very much our experience going there. It's a country that's really at the epicenter of so much history."[1]

References
  1. Lazar, Shira (23 February 2016). "How Do You Make a Movie in Europe With Almost No Budget?". Huffington Post. Retrieved 21 March 2017.
  2. Bloom, David (14 February 2017). "A Traditional Rom-Com Takes The Most Untraditional Route To Release". Tubefilter.
  3. Gutelle, Sam. "Turkish Airlines Gets In On The YouTuber Film Trend With 'Non-Transferable'". Tubefilter.
  4. Morrell, McKenzie. "Long Live the Rom-Com! Social Media Stars Save Valentine's Day, the results are "Non-Transferable"". FanFest.
  5. Associated Press (18 December 2014). "Man finds woman with same name as ex to join him on round-the-world trip". The Guardian. Retrieved 21 March 2017.
  6. Chen, Tanya (3 November 2014). "A Guy Is Giving Away A Plane Ticket Around The World To Anyone With His Ex's Name". BuzzFeed. Retrieved 21 March 2017.
  7. Velan, Kristina (2 December 2016). "Airlines as Content Producers: Will They Follow Netflix's Plotline?". Airline Passenger Experience. Retrieved 21 March 2017.
  8. Shankman, Samantha (22 May 2015). "Interview: Turkish Tourism Director on Simpler Brand Messaging". Skift. Retrieved 22 March 2017.
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