Nobu
Nobu Hospitality, LLC is an American company founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper in partnerships with Drew Nieporent as an Operator with Myriad Restaurant Group.
![]() Exterior View of Nobu Restaurant in Palo Alto, California | |
Founded | 1994 |
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Background
In 1987, Nobu Matsuhisa moved to Los Angeles and opened the eponymous restaurant Matsuhisa. In 1988, Robert De Niro first visited the restaurant, and thereafter became a regular customer.[1] In 1989, De Niro suggested to Matsuhisa that he open a restaurant in Tribeca, New York City. While Matsuhisa thought De Niro's proposal was attractive, he declined, feeling he should focus on establishing a solid foundation for his Los Angeles restaurant first. De Niro waited until 1994 before he floated the idea to Matsuhisa again, and this time Matsuhisa agreed.[1]
While living in Lima, Peru, Matsuhisa developed his signature style: melding Japanese techniques with Peruvian ingredients.[2]
History
Restaurants
In 1994, Matsuhisa, De Niro, restaurateur Drew Nieporent, and investor Meir Teper agreed to a joint venture and on the 17 September 1994, the first Nobu opened.[3] Nobu's famous signature dish is black cod with miso.[4]
By 1997 the first Nobu opened outside of the United States, in London.[3] As of 2023, counts 56 restaurants.[5]
Hotels
The first Nobu Hotel opened inside Caesars Palace, Las Vegas, Nevada in 2013.[6] Two years later, in May 2015, Nobu opened a hotel in the City of Dreams, Manila, Philippines.[7] In October of the same year, Crown Resorts bought a stake of 20% of Nobu for US$100 million.[8] By October 2020, the chain had 13 hotels.[9] In late November 2022, the first Nobu Hotel in the Southeast opened in Atlanta, Georgia.[10]
References
- Matsuhisa, Nobu (2017-11-13). "How Robert De Niro Convinced Nobu to Build a Restaurant Empire". Eater. Retrieved 2020-11-16.
- Friend, Nina. “How Chef Nobuyki Matsuhisa Turned Nobu Into a Culinary Powerhouse.” Food & Wine, April 28, 2022.
- Squires, Kathleen (17 September 2014). "10 Great Moments in the History of Nobu". www.zagat.com. Retrieved 2020-11-16.
- "How Nobu's Most Famous Dish Helped Launch a Global Restaurant Empire". Grub Street. Retrieved 2020-11-16.
- "Nobu Global » Nobu Restaurants". noburestaurants.com. Retrieved 2020-11-16.
- Laura Schreffler (7 January 2016). "Haute Living Sits Down With Robert De Niro". Haute Living. Retrieved 8 September 2020.
- "Nobu Hotel at City of Dreams Manila Opens in the Philippines". www.hotelnewsresource.com. Retrieved 2020-11-16.
- Gardner, Jessica (2015-10-28). "James Packer and Robert De Niro in Nobu restaurant joint venture". Australian Financial Review. Retrieved 2020-11-16.
- Murray, Mike. "Our Nobu Hotel Destinations | Nobu Hotels". Nobu Hotels - Corporate. Retrieved 2020-11-16.
- CJ Johnson (23 November 2022). "Nobu Hotel and Restaurant Opens In Atlanta". AtlantaFi.com. Retrieved 7 December 2022.