No Wyld

No Wyld (formerly known as The Wyld) is a New Zealand alternative hip hop band, formed in 2010.

No Wyld
OriginAuckland, New Zealand
GenresHip hop, rock, indie rock
Years active2010–2017[1]
LabelsColumbia Records
MembersMo Kheir
Brandon Black
Joseph Pascoe
WebsiteNo Wyld

History

Mohamed "Mo" Kheir and Joe Pascoe met while studying architecture at university in 2007. They joined Brandon Black two years later through Kheir's older brother, Moomin Kheir. They began covering tracks they liked, and performing at open mic nights.[2]

"Revolution" was the first single that attracted attention online. The track earned praise from MTV Iggy in the United States and was subsequently included in United States TV show 90210.[3]

The band attracted the interest of major sponsors like Red Bull, who included them in a major campaign. In August 2013, they began recording their first EP, Abstract, at Red Bull Studios.[4] The Wyld relocated to the United States where they secured a recording contract with Columbia records in 2013 and then a Publishing deal with Sony ATV in April 2014.

The track "Odyssey" was used in a commercial for McDonald's during Sochi 2014, and later included in the soundtrack for NHL 15, Madden NFL 16 and Need for Speed.[5] "Odyssey" was also featured in the pregame video played before the West Virginia University Mountaineers football team took the field for home games during the 2015 season.[6] In addition, "Let Me Know" was included in the soundtrack for FIFA 16.[7]

This song also appeared in EA Sports game, FIFA 17 with "Justfayu" featuring KAMAU. Their song "Air" was used as the official theme song for WWE's Elimination Chamber event in 2017.[8]

Band members
  • Mohamed "Mo" Kheir – Vocals
  • Brandon Black – Vocals, Production
  • Joseph Pascoe – Guitar, Production

Discography
No Wyld discography
Studio albums2
Music videos4
EPs2
Singles10

Studio albums
Title Album details Peak chart positions Certifications Sales
NZ
[9]
Preface
  • Released: 29 June 2012
  • Label: Dryden Street
  • Format: CD, download
 36
Nomads

Extended plays
Title Album details
Abstract
  • Released: 29 October 2013
  • Label: Fontana North
  • Format: CD, download
Ascension

As lead artist
Title Year Peak chart positions Certifications Album
NZ
[9]
"Revolution" 2011 – Preface
"Full Circle" 2012 –
"Rome" –
"Odyssey" 2013 – Abstract and Ascension
"Queen"
(featuring KAMAU)		 2015 – Ascension
"Let Me Know" – Ascension and Nomads
"Afraid" – non-album single
"Paranoid" 2016 – Nomads
"Tomorrow"
(featuring Allan Kingdom)		 –
"Grown Up" –
"Gone" –
"—" denotes a recording that did not chart or was not released in that territory.
Title Year Peak chart positions Certifications Album
NZ
[9]
"Jusfayu"
(KAMAU featuring No Wyld)		 2015 – A Gorgeous Fortune EP

Music videos
Title Year Director(s)
"Revolution" 2011 No Wyld & Joe Rixon
"Full Circle" 2012 Claire Littler
"Rome" Moomin Kheir
"Odyssey" 2015 No Wyld

References
  1. https://www.reddit.com/r/NoWyld/comments/o8pqdw/comment/h3nghb8/?utm_source=share&utm_medium=web2x&context=3
  2. "Trio takes a walk on the Wyld side". Scott Kara, The New Zealand Herald. 2 August 2012. Retrieved 7 August 2012.
  3. "The Wyld – This Is A Revolution". Max Oldfield, NZ Musician. Archived from the original on 9 March 2016.
  4. "The Wyld are on their way into the Red Bull Studio". Red Bull. Retrieved 30 July 2013.
  5. "Full soundtrack for 'Madden NFL' 16 revealed". Sporting News. Archived from the original on 25 April 2016. Retrieved 13 April 2016.
  6. "2015 WVU Football Entrance: Georgia Southern". YouTube. 7 September 2015. Retrieved 16 April 2016.
  7. "FIFA 16 soundtrack: Here's the official list of songs featuring in". The Independent. Archived from the original on 21 June 2022. Retrieved 13 April 2016.
  8. @WWEMusic (8 February 2017). "Can you feel it? @nowyld's "Air" is an official theme for the #SDLive exclusive PPV #WWEChamber! wwe.me/K7jItI" (Tweet). Retrieved 14 October 2021 – via Twitter.
  9. "Discography The Wyld". charts.nz. Hung Medien. Retrieved 2 October 2013.
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