Nicktoons (American TV channel)

Nicktoons (formerly Nicktoons TV and Nicktoons Network) is an American pay television channel owned by Paramount Media Networks, a division of Paramount Global. The channel is geared towards children aged 7 to 11,[1] and broadcasts reruns of original animated series from sister network Nickelodeon (known as Nicktoons) along with some other animated shows and feature films.

This article is about the American television channel. For the animated series branding from Nickelodeon, see Nicktoons.

Nicktoons
Logo used since August 15, 2023.[lower-alpha 1]
CountryUnited States
Broadcast areaNationwide
NetworkNickelodeon
HeadquartersOne Astor Plaza
New York, New York, U.S.
Programming
Language(s)
  • English
  • Spanish (via SAP audio track)
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerParamount Global
ParentParamount Media Networks
Sister channels
List
History
LaunchedMay 1, 2002 (2002-05-01)
Former names
  • Nicktoons TV (2002–03)
  • Nicktoons Network (2005–09)

As of September 2018, approximately 56.9 million American households (51.3% of households with television) received Nicktoons.[2]

History
Nicktoons Network wordmark, (2005–09)
Logo used from September 28, 2009 to May 4, 2014
Logo used from May 5, 2014 to November 13, 2016.
Logo used from November 14, 2016 to August 14, 2023. Concurrently used alongside the 2023 logo as of August 15, 2023.

Nicktoons was launched as a standalone channel on May 1, 2002, as Nicktoons TV, part of the digital cable-exclusive MTV Digital Suite, in order to entice cable operators to pick up the network and give them a marketing advantage over satellite services. However, by early 2004, Nickelodeon management changed course and offered it to digital satellite services DirecTV and Dish Network. The network was originally marketed as commercial-free, with comedic promos involving Nickelodeon Animation Studios, two-minute cartoon shorts from foreign markets, and former program promotions that had previously been used on Nickelodeon taking up commercial time. By June 6, 2005, as the network's distribution increased, it began to carry regular advertising.

On September 28, 2009, the network's logo changed as part of Nickelodeon's universal rebranding effort.[3] A high-definition feed was launched on August 13, 2013, and is available on several providers.[4][5] Like Viacom's other HD channels, any programming produced in 4:3 SD is pillarboxed on this feed. As the network blended in more Nickelodeon programming into its schedule, the Nicktoons website was sunsetted, recommending viewers go to Nick.com instead before eventually being fully redirected to the Nick.com domain.

Programming
Main article: List of programs broadcast by Nicktoons

Since its launch, Nicktoons has mainly aired programs carried over from the main Nickelodeon channel. Despite its name, the channel does not exclusively air Nicktoons, and has occasionally aired some of Nickelodeon's live-action series, such as The Thundermans and Henry Danger. Due to Nickelodeon moving a lot of newer content to the channel, all the older Nicktoons, such as Hey Arnold! and The Ren & Stimpy Show, were removed from the schedule around 2009 to 2011, with Invader Zim being an occasional exception. However, Rugrats airs on the channel occasionally. As of April 2023, the Nicktoons series that still remain are mostly more modern content, along with reruns of SpongeBob SquarePants and The Fairly OddParents.

In recent times, Nickelodeon has used the Nicktoons channel to burn-off remaining episodes of unsuccessful series, such as Bunsen Is a Beast, Ollie's Pack, season 10 of The Fairly OddParents, and Welcome to the Wayne.

NickSports

On September 3, 2014, a two-hour Wednesday prime time programming block named NickSports was launched on the channel, tying into the Kids' Choice Sports inaugurated that year.[6] The block presented mainly licensed programming focusing on sports, including the Rob Dyrdek-starring Wild Grinders and NFL Rush Zone: Guardians of the Core, along with sports-related feature films such as Bend It Like Beckham, Cool Runnings, and Space Jam.[6] Sometime in 2015, the block was moved to a Friday prime time slot. The block ended in September 2018.

International versions

Active channels

Defunct channels
  • France – launched on January 1, 2003, as a programming block on Canal J, rebranded as N-Toons on October 21, 2011, and closed down on July 31, 2015
  • Latin America – launched on February 4, 2013, and closed down in late 2020, being replaced in major cable providers by the US feed of NickMusic
  • Russia – launched on December 12, 2018, and closed down on April 28, 2022 because of the Russian invasion of Ukraine.

Mascot

From 2006 until 2009, Nicktoons Network used a robot mascot in bumpers and advertisements for the channel.[7] The mascot, named "ACOW," which stands for Animation Capital of the World, was a complex robot character with a large singular eye, animated using "photo-puppetry."[8] ACOW was prominently featured on the NicktoonsNetwork.com website[9] and was used as part of the "Nicktoons Network: Animation Capital of the World" logo.[10] Several similar-looking eyeball-based characters were seen in promos for the network.

See also

Notes
  1. The logo's wordmark has been in use since September 28, 2009. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a white (for Nick) and green (for Toons) wordmark in conjunction with a fully orange splat.

References
  1. "Viacom". Viacom. Archived from the original on July 28, 2013.
  2. "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". Awful Announcing. September 2018. Retrieved June 26, 2019.
  3. Nickelodeon Unveils New Logo, Variety.com, July 29, 2009
  4. "DIRECTV HD Channel Anticipation (Official Q3-13 Thread)". DBSTalk. Retrieved October 27, 2014.
  5. "Official AVS National HD Channel Lineups – Cable/DBS/Fiber/IPTV – Updated 8/3/13". Archived from the original on August 10, 2013. Retrieved October 27, 2014.
  6. Dickson, Jeremy (September 3, 2014). "Nicktoons adds weekly sports block". Kidscreen. Brunico Communications Ltd. Retrieved December 16, 2016.
  7. "Nicktoons Network Homepage, 2009". nick.com. Archived from the original on February 28, 2009.
  8. "Nickelodeon's ACOW - www.maissito.com". maissito.com.
  9. "2007/ACOW on Nicktoons – Carlos Ordonez". carlos-ordonez.com. Archived from the original on February 13, 2015.
  10. "Animation Capital of the World – Viacom". trademarkia.com.
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