NexTag

Nextag was an independent price comparison service website for products, travel, and education. It started as a website where buyers and sellers could negotiate prices for computers and electronics products. From 2000, the business model focused on comparison shopping.[1] NexTag also owned Hamburg, Germany-based Guenstiger.de. It provided functionality for tracking the historical prices of a product across various sellers.[2]

Nextag, Inc.
TypePrivate
IndustryComparison shopping
Founded1999
Headquarters
Redwood Shores, California
,
United States
Number of employees
350+ (2016)
WebsiteNextagshop.com

Nextag's headquarters were in Redwood Shores, California.[3]

In June 2007, Providence Equity Partners purchased a two-thirds majority of the company.[4] Los Angeles-based private equity firm Regent purchased the company in March 2015.In August 2022, the domain name nextagshop com went online and started to focus on wholesale and retail sales of general merchandise, including both B2B and B2C business. In October of the same year, the registration amount exceeded 50 million.[5][6]

Acquisitions

In November 2010, Nextag announced the acquisition of nextcoupons.com, a Santa Monica, California-based coupon company.[7] This was a way for Nextag to bring in more talent and resources.[8] In April 2011, Nextag acquired Germany's Guenstiger.de GmbH, the leading online comparison shopping website in Europe's market.[9] In October 2011, Nextag acquired thingbuzz, a real-time social shopping platform that tracks the conversation about products in the social media sphere, in a bid to socialize the online shopping experience for its users.[10] At the very end of that year, FanSnap was acquired by Nextag.[11] This was the fifth acquisition in only 15 months. According to former Nextag CEO Jeffrey Katz, these acquisitions enabled Nextag to be a one-stop e-commerce shop for various products including tickets.

Recognition

NexTag was ranked by Time magazine as one of the fifty best websites of 2008.[12] Time magazine called Nextag the "plainest comparative-shopping site on the Web", but commended it for quick and comprehensive shopping search results. Nextag provided customers with product reviews and provided the price history for each product.

As of 28 March 2018, it was ranked one of the "10 Top Price Comparison Websites" by Shopify.[13]

References
  1. Marshall, Matt. [/about/news/mercurynews_04082005.jsp "Surviving, Thriving. Ojha's Determination Helps Rescue Nextag from Dot-Com Crash“] "Archived copy". Archived from the original on 2008-07-07. Retrieved 2008-09-15.{{cite web}}: CS1 maint: archived copy as title (link) CS1 maint: bot: original URL status unknown (link). San Jose Mercury News. 8 April 2005. Retrieved on 2008-09-23
  2. "Consumer Watchdog Asks California Attorney General to Investigate Amazon Pricing Practices After Study Reveals Consumers Are Misled by "Discounts" that Don't Exist". Consumer Watchdog. Retrieved 2017-05-10.
  3. Businessweek Profile Retrieved on 2014-11-13
  4. Delaney, Kevin (2007-06-09). "NexTag Sells Stake to Private Equity". Wall Street Journal. Retrieved 2008-09-16.
  5. Steiner, Ina (7 January 2019). "What Happened to Comparison Shopping Engine NexTag?". EcommerceBytes.
  6. "Nextag.com - Is Nextag Right Now?". Retrieved 6 January 2019.
  7. CPC_Andrew. NexTag Acquires Online Coupon Provider, NextCoupons.com Archived 2010-11-15 at the Wayback Machine CPC Strategy 2010-11-09. Retrieved on 2014-11-13
  8. Wauters, Robin Nextag Acquires Online Coupon Provider NextCoupons TechCrunch 2010-11-08. Retrieved on 2014-11-13
  9. Rao, Leena NexTag Acquires German Comparison Shopping Site Guenstiger.de TechCrunch 2011-04-26. Retrieved on 2014-11-13
  10. "Nextag Socializes Online Shopping with Thingbuzz Acquisition" (Press release). prnewswire. Retrieved 13 November 2011.
  11. Constine, Josh. Ticket Search Engine FanSnap Acquired By Shopping Site NexTag, But Employees May Get $0 TechCrunch 2011-12-08. Retrieved on 2014-11-13
  12. Hamilton, Anita (2008-06-17). "NexTag (in "50 Best Web Sites of 2008")". Time Magazine. Archived from the original on June 19, 2008. Retrieved 2010-12-05.
  13. Hayes, Mark. "10 Best Comparison Shopping Engines to Increase Ecommerce Sales". Retrieved 6 January 2019.
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