Netomi

Netomi, formerly msg.ai, is an American artificial intelligence company and developer of human–computer interaction technologies.

Netomi
Type of site
Private company
FoundedMay 2015 (2015-05)
HeadquartersSan Francisco, California
Founder(s)Puneet Mehta
Key peoplePuneet Mehta (CEO)
IndustryArtificial Intelligence
Employees131
URLnetomi.com

History

Founded in May 2015 by Puneet Mehta, Netomi was recruited by the global media and advertising agency, Universal McCann, to assist clients Heinz and BMW.

Netomi worked with Sony Pictures to launch the first ever bot on Facebook Messenger for a $100M film, Goosebumps[1] and subsequently joined Y Combinator as a member of the Winter 2016 class.[2]

Netomi later partnered with Facebook’s Creative Shop and the Tommy Hilfiger fashion brand to develop a brand-specific bot with the goal of outperforming existing retail shopping bots.[3]

In 2016 there was an update to the platform to incorporate multivariate testing. This type of testing, unlike traditional A/B testing, permits the monitoring of user interaction with the bot, adjustments to the bot’s tone, and experiments with the use of media.[4]

In 2018, the company changed its name to Netomi. In 2021, the company raised $30 million in a Series B funding round led by WndrCo LLC, a technology and media investment firm co-founded by Hollywood mogul Jeffrey Katzenberg.[5]

Methodology

Netomi's deep reinforcement learning platform allows for conversational AI and chatbots which engage through personalized interactions at scale and one-to-one relationships throughout the entire user experience.[6]

Netomi utilizes artificial intelligence to automate customized messages and engage in natural dialogues with deep reinforcement learning.[7] This allows the bot to interact in a conversational manner and in a number of ways, including offering product recommendations based on user preferences, answering questions regarding availability and pricing, guiding customers towards a purchase, and providing assistance to complex issues.

Partners and customers

Netomi has collaborated with messaging platforms, creative agencies, and technology providers to build conversational AI for brands such as WestJet[8], Zinus[9] and Harry Rosen[10]Heinz,[11] BMW,[12] Tommy Hilfiger,[13] and Signal.[14]

See also

References
  1. "msg.ai wants to make bots big". Business Insider. Retrieved 2017-10-13.
  2. "TechCrunch Y Combinator Winter 2016". 24 March 2016. Retrieved 2017-10-13.
  3. "Tommy Hilfiger Launches Chatbot On Facebook Messenger to Tie to Gigi Hadid Collection". Forbes. Retrieved 2017-10-13.
  4. "Multivariate testing in Msg.ai helps you measure the tone of your chatbot". 13 July 2016. Retrieved 2017-10-13.
  5. Alcántara, Ann-Marie (2021-11-17). "AI Customer-Service Startup Netomi Raises $30 Million". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-04-08.
  6. "Building Bots for Messenger – Tips from the Experts". Retrieved 2017-10-31.
  7. "Multivariate testing in Msg.ai helps you measure the tone of your chatbot". 13 July 2016. Retrieved 2017-10-13.
  8. "NETOMI AND WESTJET ON GIVING AIRLINES A BOOST THROUGH AI". www.google.com. Retrieved 2022-04-08.
  9. Alcántara, Ann-Marie (2021-11-17). "AI Customer-Service Startup Netomi Raises $30 Million". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-04-08.
  10. "Harry Rosen Shares How To Employ AI as a Member of the Workforce". RIS News. Retrieved 2022-04-08.
  11. "Heinz BMW Convos Facebook Messenger". 25 June 2015. Retrieved 2017-10-13.
  12. "5 Startups that are gaining way in 2016". Retrieved 2017-10-13.
  13. "Botty-Hilfiger". 9 September 2016. Retrieved 2017-10-13.
  14. "Anatomy of an Ad: How Unilever's Signal used chatbots to spread the word on brushing teeth". Retrieved 2017-10-13.
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