Natural products certification

Seal

The Natural Seal is a natural certification in the United States. Products certified by the NPA must contain at least 95 percent natural ingredients or ingredients from natural sources, excluding water. NPA-certified products must use natural ingredients, avoid ingredients with health risks, not conduct animal testing, and include biodegradable or recycled material in the packaging. Products must also list all ingredients on the package label. The NPA also requires the product to have 100% natural fragrances and colorants. [1] Certified products are said to appear in more than 85,000 stores nationwide. More than 1,100 products and ingredients have been certified.[2]

In 2011, NSF International, a global public health and safety organization, and NATURE, the International Natural and Organic Cosmetics Association, announced a partnership to develop another standard for natural personal care products. "There is currently no regulatory, nor a globally recognized, definition for the term 'natural'. The new NSF/NATURE standard will define the use of the term 'natural', helping to promote authentic and quality natural personal care products," said NSF International.[3] The NPA responded, stating, "A second seal with different standards does no service to natural products customers, retailers, or manufacturers."[4]

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