MutualArt.com

MutualArt.com is an art information website that provides auction prices, personalized updates and data on a number of artists.[1] MutualArt.com also includes an online art appraisals service.[2] Premium Members have access to the site's Art Market Analysis.[3]

MutualArt.com
Founded2008
Area served
Worldwide
Key people
Moti Shniberg
Websitewww.mutualart.com

History

MutualArt was founded in 2004 by Moti Shniberg, an Israeli-born technology entrepreneur; David A. Ross, a former director of the Whitney Museum; and Dan Galai, a professor of business at Hebrew University.[1][4][5]

MutualArt acted initially as a holding company for the Artist Pension Trust.[6][7][8] The company's CEO is Zohar  Elhanani.[9]

In 2008 MutualArt launched its online portal, mutualart.com.[10][11] At the time, its web site was reportedly one of the first examples of the Web 2.0 Semantic Web applied to a customer service.[12] The site attempted to link art collectors with artists, museums, galleries and information sources including the art publications, auction house information and prices.[12]

In 2016 the company merged with the Artist Pension Trust[13][14] to form the MutualArt Group.[15][16]

References
  1. "The Problem With Selling the Largest Private Art Collection in the World". Bloomberg.com. 15 July 2014.
  2. "Online Art Appraisal in 72 hours on MutualArt". www.mutualart.com. Retrieved 2018-02-22.
  3. "Art Market Analysis on MutualArt". www.mutualart.com. Retrieved 2018-02-22.
  4. Pender, Kathleen (28 May 2004). "Pension fund for artists". SFGATE.
  5. "A Pension Scheme For Artists". Forbes.
  6. "Art for money's sake". The Economist. 27 May 2004.
  7. "Paint by Numbers". Wired.
  8. "Alex Mar on the Artist Pension Trust". www.artforum.com.
  9. "An interview with MutualArt CEO Zohar Elhanani". The Art Collector. 2018-03-31. Retrieved 2021-10-14.
  10. Feitelberg, Rosemary (28 December 2007). "A World of Art on the Web". WWD.
  11. Sittenfeld, Linda R. (29 April 2008). "Web Site Offers Artistic Approach to Investing". CNBC.
  12. "Return of the portal". 10 March 2008. Retrieved 16 December 2020.
  13. "Artforum.com". www.artforum.com.
  14. "The Art Market: Miami sales and a 'shopping channel' for art". www.ft.com.
  15. Kinsella, Eileen (19 April 2017). "Nervous Artists Yank Work From Sotheby's Sale". artnet News.
  16. Gleadell, Colin (18 April 2017). "The problem with selling contemporary art at auction: The Artist Pension Trust withdraws 18 lots from Sotheby's". The Telegraph.
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