Motrio

Motrio is a brand of spare automotive parts[1] launched by Renault in 1998,[2] covering both Renault/Dacia vehicles and other brands. Motrio also introduced a multibrand network of repairers in 2003.[3]

Motrio 20th anniversary logo
Motrio
OwnerRenault
CountryFrance
Introduced1998
Related brandsAutomotive parts, car maintenance service
MarketsWorldwide (50 countries)
TaglineCar care all the way
Websitewww.motrio.com

Development

Motrio was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.[2] As of 2008, it is present in 50 countries worldwide.[4]

Motrio car service

In 2005, Motrio launched their website. Later that year, Motrio introduced Motelio, a management software for car dealers. Since January 2010, Renault was one of the first carmakers to introduce its own tires in France, Portugal, Germany, Turkey, Romania, Spain and Belgium.[5][6] The new product line sold more than a million units in two years.[7]

Universal Products Motrio
Motrio car sponsoring 4L Trophy 2019

Sport Sponsorship

Since 2005, Motrio has sponsored sports events, car crews and pilots.[8]

  • Tour de France (2005, 2007)
  • Spanish football Ligue (2014)
  • 4L Trophy crew sponsoring (since 2015)
  • Copa de Marcas Gabriel Casagrande pilot sponsoring (2016)
  • Azores Rally Gil Antunes pilot sponsoring (2018)
    Motrio Ireland Trade Fair 2018

Trade Fair

Motrio regularly participates in car trade fairs, such as:

  • Motrio Ireland Trade Fair (2018)
  • Motor Show Portugal (2018)
  • Russia Motrio show (2018)
  • Equipauto France (2011) & Algeria (2017)
  • Colombia auto partes (2017)

References
  1. Gissler, Andreas. "OEM After Sales Strategy" (PDF). Automotive Insight. Arthur D. Little. Archived from the original (PDF) on 8 May 2016. Retrieved 15 November 2012.
  2. Hobbs, Simon; Summers, Mike; Gannac, Sébastien; et al. (2000). "The Evolution of the Automotive Spare Parts Distribution in the European Market" (PDF). Supply Chain Forum. Talence Cedex : Groupe ESC Bordeaux. 1 (1): 79. ISSN 1624-6039. Archived from the original (PDF) on 2017-12-15. Retrieved 2012-11-16.
  3. "Table ronde l'après vente low cost selon Motrio". apres-vente-auto.com. 18 October 2012. Retrieved 29 April 2019.
  4. "With Motrio, Renault is Targeting Older Vehicles". Theautochannel.com. 4 October 2008. Retrieved 15 November 2012.
  5. Tutu, Andrei (29 April 2010). "Renault's Motrio Tire Range is Successful". Autoevolution.com. Retrieved 15 November 2012.
  6. "Renault launches new Motrio tyre brand". whatcar.com. What Car?. 27 January 2011. Retrieved 15 November 2012.
  7. "Renault Motrio tyre sales cross 1 million mark in two years of launch". Rushlane.com. 26 October 2012. Retrieved 15 November 2012.
  8. Blancheton, Muriel. "Motrio veut la pôle position". Tolkster.
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