Morellato Group

Morellato Group is an Italian corporate group that designs and manufactures design jewellery and watches. The group's parent company was founded by Giulio Morellato initially in Bologna and later was moved to near Padova.

Morellato Group
TypeJewelry and watchmaker
IndustryJewelry and watch manufacturing
Founded1930
FounderGiulio Morellato
HeadquartersFratte di Santa Giustina in Colle, Italy
Area served
Worldwide
Key people
Massimo Carraro CEO
ProductsJewelry and wristwatches
Websitewww.morellatogroup.com

History

Morellato started operations in the 1930s, as a maker of watch straps.[1]

In 1990, Massimo Carraro bought the small family watchmaking business from his father and two partners.[2]

In April 2014, Morellato signed an alliance with Spanish watchmaker Geresa, making the new joint-venture Spain's second-biggest watchmaker, after Rolex. The two companies invested $70 million in the new venture. Through that deal, Morellato got Geresa's distribution networks, but 50% of Morellato Group's holding company (Morellato &Sector S.A) became the property of Geresa.[3]

The Morellato Group and Pepe Jeans London signed an agreement for the production and worldwide distribution of watches Pepe Jeans London branded that started during autumn 2014. In 2015, Morellato partnered with Trussardi to create the T01 collection.[4] In February 2016, luxury brand Furla launched a new collection of watches designed by Morellato.[5] Morellato also chose Grenchen Time as its distributor for the UK.[6]

Over the following years, Morellato bought European jewellery retail chains Mister Watch (2019), Cleor (2019),[7] and Christ Group (2023).[8]

Activities

The group is present on the Italian and international market with brands of property and brands in license such as Just Cavalli, Furla and Maserati. It is also one of the leading global manufacturer of watch straps and cases for jewelry, which constitute the original activity of Morellato since 1930.[9] Morellato’s focus markets are Europe, the Middle East and Asia, with a particular concentration on China.[10]

Besides headquarters in Fratte di Santa Giustina in Colle in the province of Padova with the design and marketing offices in Milan, the group is divided into a number of branches in the USA, Germany, France, Spain, Switzerland and Hong Kong; it is also present, through some joint ventures, in China, United Arab Emirates (Morellato Middle East) and India.

Since 1995, 5 million pieces were sold every year.[11] In 2005, the group successfully started to expand its production in jewelry and watches.[12]

In 2012, the group reported a $23 million profit margin on its sales of $250 million (up from $21 million the year before).[1] In 2013, the group was ranked 17th in worldwide sales.[13][14][15][16]

Subsidiaries

The following companies are wholly owned subsidiaries of Morellato Group:

  • Morellato
  • Sector No Limits
  • Philip Watch
  • Chronostar
  • Bluespirit
  • Pianegonda joy[1]
  • Morellato Middle East

References
  1. Agnieszka Flak (8 September 2013). "Italy's Morellato not for sale, eyes other domestic brands: CEO". Reuters.com. Retrieved 28 March 2017.
  2. "The Transformation of Morellato Group and Sector Watches". Diamond2.ca. 9 June 2014. Retrieved 28 March 2017.
  3. "Morellato Group y Geresa se alían en el mercado español de relojería y joyas". Abc.es (in Spanish). 9 April 2014. Retrieved 28 March 2017.
  4. "Timeless style, artisan details". Timesofmalta.com. 12 July 2015. Retrieved 28 March 2017.
  5. Alexandra Suarez (4 February 2016). "Furla To Launch Watch Line After Signing Licensing Agreement With Morellato Group". Fashiontimes.com. Retrieved 28 March 2017.
  6. Andrew Seymour (24 February 2016). "New distributor for Morellato watch straps". Watchpro.com. Retrieved 28 March 2017.
  7. Claudia Cristoferi (15 November 2019), Italian jeweller Morellato buys French chain Cleor Reuters.
  8. Federico Maccioni (17 January 2023), Italian jeweller Morellato to double turnover with German acquisition Reuters.
  9. Giovanni Valentini (16 October 1994). "Il giappone D'Italia all' assalto del mondo". Repubblica.it (in Italian). Retrieved 28 March 2017.
  10. Agnieszka Flak (8 September 2013), Italy's Morellato not for sale, eyes other domestic brands: CEO Reuters.
  11. "Cinque milioni di cinturini per gli orologi di mezzo modo". Repubblica.it (in Italian). 8 May 1995. Retrieved 28 March 2017.
  12. "Morellato, il lusso accessibile che piace ai cinesi". Repubblica.it (in Italian). 23 January 2006. Retrieved 28 March 2017.
  13. Giulia Crivelli (3 November 2013). "L'alto di gamma conferma l'appeal". Ilsole24ore.com (in Italian). Retrieved 28 March 2017.
  14. "Morellato, partner cinesi nel capitale Il gioiello padovano si espande al Far East". Corriere.it (in Italian). 2 July 2012. Retrieved 28 March 2017.
  15. Paolo Possamai Padova (10 September 2007). "Morellato, un'ultima acquisizione per completare la filiera". Repubblica.it (in Italian). Retrieved 28 March 2017.
  16. Monica D'Ascenzo (24 March 2014). "Lo sviluppo di Morellato passa dalle vendite online". Ilsole24ore.com (in Italian). Retrieved 28 March 2017.
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