Montenegro in the Eurovision Song Contest 2014

On 19 November 2013, it was announced during a press conference held at the RTCG Headquarters in Podgorica that Sergej Ćetković would represent Montenegro in Copenhagen.[5] Sergej Ćetković previously attempted to represent Serbia and Montenegro in 2004 where he placed eighth in their national final with the song "Ne mogu da ti oprostim".[6] In response to preparations surrounding the song, Ćetković stated: "Our song for the Eurovision in Denmark will be a song with a high quality. Of course we hope to get into the final. For me that would be a good result."[7]

The Montenegrin song, "Moj svijet", was presented at a press conference on 9 March 2014, which was held at the Hotel Splendid in Bečići and hosted by Sabrija Vulić.[8][9] The event was televised on TVCG 1 and TVCG SAT as well as broadcast online via the broadcaster's website rtcg.me and the official Eurovision Song Contest website eurovision.tv.[10][11] "Moj svijet" was written by Sergej Ćetković and Emina Sandal, while production and mixing was carried out by Marko Milatović and Vladan Popović.[12] An English version of the song titled "My Love", with lyrics by Biljana Marković, was also recorded.[13] Ćetković recorded the music video for the song in February 2014, which was filmed in Karuč, Žabljak, Bar and Ulcinj and directed by Aleksandar Kerekeš.[14]

Sergej Ćetković made several appearances across Europe to specifically promote "Moj svijet" as the Montenegrin Eurovision entry. On 5 April, Sergej Ćetković performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Cornald Maas and Sandra Reemer.[15] On 13 April, Ćetković performed during the London Eurovision Party, which was held at the Café de Paris venue in London, United Kingdom and hosted by Nicki French and Paddy O'Connell.[16]

Sergej Ćetković during a rehearsal before the first semi-final

Sergej Ćetković took part in technical rehearsals on 29 April and 2 May, followed by dress rehearsals on 5 and 6 May. This included the jury show on 5 May where the professional juries of each country watched and voted on the competing entries.[21]

The Montenegrin performance featured Sergej Ćetković on stage in a black suit with a figure skater. The performance began with Ćetković walking to the centre of the stage alone, while the figure skater joined Ćetković during the song with the LED floor displaying white sparkles as her skates touched the floor. The stage director for the performance was Marko Novaković.[22][23] The figure skater performing with Sergej Ćetković was Jovana Stanisavljević and three backing vocalists, Ivana Cabraja, Martina Majerle and Dragan Brnas, were also part of the performance. Martina Majerle previously represented Slovenia in 2009 together with the group Quartissimo.[24][25]

At the end of the show, Montenegro was announced as having finished in the top 10 and subsequently qualifying for the grand final. This marked the first qualification to the final for Montenegro since they debuted in the contest in 2007. It was later revealed that Montenegro placed seventh in the semi-final, receiving a total of 63 points.[26]

Shortly after the first semi-final, a winners' press conference was held for the ten qualifying countries. As part of this press conference, the qualifying artists took part in a draw to determine which half of the grand final they would subsequently participate in. This draw was done in the order the countries were announced during the semi-final. Montenegro was drawn to compete in the first half.[27] Following this draw, the shows' producers decided upon the running order of the final, as they had done for the semi-finals. Montenegro was subsequently placed to perform in position 8, following the entry from Armenia and before the entry from Poland.[28]

Sergej Ćetković once again took part in dress rehearsals on 9 and 10 May before the final, including the jury final where the professional juries cast their final votes before the live show. Sergej Ćetković performed a repeat of his semi-final performance during the final on 10 May. Montenegro placed nineteenth in the final, scoring 37 points.[29]

Voting during the three shows consisted of 50 percent public televoting and 50 percent from a jury deliberation. The jury consisted of five music industry professionals who were citizens of the country they represent, with their names published before the contest to ensure transparency. This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act. In addition, no member of a national jury could be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently. The individual rankings of each jury member were released shortly after the grand final. In the semi-final, Montenegro's vote was based on 100 percent jury voting due to either technical issues with the televoting or an insufficient number of valid votes cast during the televote period.

Following the release of the full split voting by the EBU after the conclusion of the competition, it was revealed that Montenegro had placed eighteenth with the public televote and twentieth with the jury vote in the final. In the public vote, Montenegro scored 33 points, while with the jury vote, Montenegro scored 48 points. In the first semi-final, Montenegro placed tenth with the public televote with 43 points and seventh with the jury vote, scoring 74 points.

Below is a breakdown of points awarded to Montenegro and awarded by Montenegro in the first semi-final and grand final of the contest, and the breakdown of the jury voting and televoting conducted during the two shows:

The following members comprised the Montenegrin jury:[32]

• Stefan Filipović (jury chairperson) – musician, singer, represented Montenegro in the 2008 contest
• Slobodan Bučevac – music producer, composer of the 1984 Yugoslav contest entry "Ciao, amore"
• Zoja Đurović – music professor
• Senad Gačević – music professor
• Mihailo Radonjić – composer

Detailed voting results from Montenegro (Semi-final 1)[33]

Draw	Country	S. Filipović	S. Bučevac	Z. Đurović	S. Gačević	M. Radonjić	Jury Rank	Points
01	Armenia	2	2	3	2	1	2	10
02	Latvia	11	10	9	9	15	11
03	Estonia	12	13	10	8	12	13
04	Sweden	5	5	6	13	5	6	5
05	Iceland	9	14	11	15	11	14
06	Albania	1	1	1	1	2	1	12
07	Russia	10	8	8	6	7	7	4
08	Azerbaijan	3	4	4	3	4	4	7
09	Ukraine	4	3	2	4	3	3	8
10	Belgium	13	9	13	11	8	9	2
11	Moldova	6	6	5	5	6	5	6
12	San Marino	8	15	14	14	13	15
13	Portugal	7	7	15	10	14	8	3
14	Netherlands	15	11	12	7	9	10	1
15	Montenegro
16	Hungary	14	12	7	12	10	12

Detailed voting results from Montenegro (Final)[34]

Draw	Country	S. Filipović	S. Bučevac	Z. Đurović	S. Gačević	M. Radonjić	Jury Rank	Televote Rank	Combined Rank	Points
01	Ukraine	9	9	8	7	7	8	8	4	7
02	Belarus	8	8	9	10	9	9	13	10	1
03	Azerbaijan	19	18	19	17	19	19	15	19
04	Iceland	16	16	16	14	15	15	21	20
05	Norway	23	24	25	22	22	25	19	24
06	Romania	20	20	21	25	25	22	3	14
07	Armenia	1	1	1	1	2	1	10	2	10
08	Montenegro
09	Poland	6	7	7	8	8	7	11	7	4
10	Greece	10	10	10	9	10	10	16	15
11	Austria	18	19	18	19	17	17	5	9	2
12	Germany	4	3	2	2	1	2	20	11
13	Sweden	15	17	15	16	16	16	4	8	3
14	France	11	11	11	11	11	11	22	18
15	Russia	25	23	17	24	24	23	1	12
16	Italy	5	5	5	5	5	5	12	5	6
17	Slovenia	14	14	13	12	13	13	2	3	8
18	Finland	21	25	22	20	21	21	24	25
19	Spain	22	21	20	21	20	20	17	21
20	Switzerland	13	13	12	13	12	12	6	6	5
21	Hungary	2	2	3	3	3	3	7	1	12
22	Malta	3	4	4	4	4	4	25	17
23	Denmark	12	12	14	15	14	14	23	22
24	Netherlands	17	15	24	18	18	18	9	16
25	San Marino	7	6	6	6	6	6	18	13
26	United Kingdom	24	22	23	23	23	24	14	23