Mitteldeutsche Zeitung

The Mitteldeutsche Zeitung (Central German Newspaper) is a regional daily newspaper for southern Saxony-Anhalt, Germany. Published in Halle[1] with several local versions, the paper is owned by M. DuMont Schauberg, Cologne.

Headquarters of the MZ.

History and profile

The MZ's forerunner, Die Freiheit (Freedom), was first published on 16 April 1946 as an organ of the ruling SED in East Germany. On 17 March 1990, the Mitteldeutsche Zeitung was first published in the year of German reunification. The newspaper's publishing company, Mitteldeutschen Druck- und Verlagshaus GmbH und Co. KG, is also divided into several subsidiary companies, including the call center MZ-Dialog and the printing/publishing house Aroprint in Bernburg.

The Mitteldeutsche Zeitung is usually the only regional newspaper available where it is sold. In its area of circulation, mainly concentrated in the southern part of Saxony-Anhalt, the MZ has no competition from other regional dailies. The Magdeburg Volksstimme is circulated according to former GDR regional borders and does not overlap with the MZ, although the Volksstimme is sometimes sold against the Altmark Zeitung in the Altmark. Ninety-six percent of all local newspapers in Saxony-Anhalt are effectively unopposed by others.[2]

Circulation

The MZ had a circulation of 456,000 copies during the third quarters of 1992.[1] In 2001 its circulation was 332,000 copies.[3]

The circulation of the paper was 294,694 copies in the first quarter of 2006.[4] Its circulation during the second quarter of 2011 was 208,721 copies.[5]

Local editions

References
  1. Georg Hellack (1992). "Press, Radio and Television in the Federal Republic of Germany" (Report). Inter Nationes. Retrieved 3 April 2015.
  2. Walter J. Schütz: Deutsche Tagespresse 2006, in Media Perspektiven, 11/2007, pp. 560–588
  3. Adam Smith (15 November 2002). "Europe's Top Papers". campaign. Retrieved 18 April 2015.
  4. "European Publishing Monitor" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (Report) on 10 October 2017. Retrieved 27 March 2015.
  5. According to IVW, second quarter 2011 Mon-Sat; see IVW: Mitteldeutsches Druck- und Verlagshaus GmbH & Co. KG (Halle)

Further reading
  • Von der "Freiheit" zur Mitteldeutschen Zeitung, Mitteldeutsches Druck- und Verlagshaus (editor), 1997
  • Elizabeth Moore: Never the twain? "Ossies" and "Wessies" in a German newsroom. (Mitteldeutsche Zeitung, a former East German newspaper now under West German ownership) in Columbia Journalism Review, 1 July 1993
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