Mitchel H. Mark

Mitchel H. Mark a.k.a. Mitchell Mark a.k.a. Mitchell H. Mark (born as Mitchel Henry Mark) (1868 – March 20, 1918) was a pioneer of motion picture exhibition in the United States.[1]

Mitchell H. Mark
Born
Mitchell Henry Mark

1868
Richmond, Virginia
DiedMarch 20, 1918
Buffalo, New York
Resting placeForest Lawn Cemetery
NationalityAmerican
SpouseEstelle Brock
Children2
RelativesMoe Mark (brother)
Victor Lownes III (grandson)

Early life

Mitchel Henry Mark was born in 1868 in Richmond Virginia. Early in his life, he moved to Buffalo and began in the wholesale hat trade, keeping a store in Buffalo the rest of his life.[2]

Career

Early career

Along with his younger brother, Moe Mark (1872–1932),[3] Mitchel founded the Vitascope Theater (a special attraction of his Edisonia Hall in the Ellicott Square Building), one of the first permanent, purpose-built movie theaters in the world. It opened Monday, October 19, 1896 (according to local papers), in Buffalo, New York.[4] It operated nearly two years, the longest run for any such theater at that time: comparable early theaters were temporary and lasted only days or weeks. Mark was the first American to have a distribution arrangement with Pathé Frères to import Pathé films to the United States. Indeed, nearly the entire Vitascope Theatre program of October 19, 1896, consisted of Lumiere films.[2]

Expansion

Again with his brother, Mitchel founded the Automatic Vaudeville Company in 1904 in New York City. Among their partners were Adolph Zukor (co-founder with Jesse Lasky of Paramount Pictures) and Marcus Loew (founder of Loew's Theatres). It was based in form on Edisonia Hall and the Vitascope Theatre in Buffalo. The Mark brothers eventually built and operated dozens of theaters in the United States.

  • In 1907, Mark was credited with installing the first church organ to be used for the movies, at Cleveland's Alhambra Theatre.[5]
  • In 1914, Mark Brothers opened the Strand Theatre at 47th Street and Broadway in Times Square, New York City.[6] Costing one million dollars, this theater may have been first real movie palace, specifically built only to show motion pictures. It was designed by Thomas W. Lamb and served as a model for many film theaters that soon followed it. The New York Times favorably reviewed the opening of this theater, helping to establish its importance.[7] To manage the theater, Mark personally hired Samuel "Roxy" Rothafel, who went on to become the best known motion picture showman in New York City.

The Mark Brothers owned and operated more than a dozen theaters in the United States and Canada called "Mark-Strand" or "Mark Strand".[8] By 1917, Mark's importance in motion picture exhibition was such that when Cecil B. DeMille complained in his autobiography that exhibitors were protesting the high price of Hollywood movie rentals, he cited Mitchel Mark along with Thomas Lincoln Tally as the worst offenders.[9]

  • On December 31, 1917, Mark received a determination from the New York State Supreme Court that he had the sole right to use the name "The Strand" for a movie theater.[10]

Personal life
Mark's obituary in the Buffalo Courier

Mark was married to Estelle "Stella" Brock with whom he had two daughters:[11]

  • Annette Mark, who married Max Spiegel, a Secretary of the Mitchel H. Mark Realty Corporation,[12][13] and lived in New York City[14][15]
  • Winifred "Winnie" Mark (1905–1990), who married Victor Aubrey Lownes Jr. (1905–1952) on June 1, 1927 and lived in Buffalo. They were the parents of Playboy executive Victor Lownes III (1928–2017).[16]

Mark was prominent in Jewish charitable and religious circles in Buffalo and was a member of Temple Beth Zion.[2] On March 20, 1918, Mark died of an infection at his family's home at 527 Richmond Avenue at the corner of Breckenridge in Buffalo. His body was buried in Forest Lawn Cemetery, Buffalo.[2] At the time of Mark's death, his brother, Moe Mark, was living in Lynn, Massachusetts and his sister, who was married to William A. Rosentahl, lived in Buffalo.[2]

Although his name is often spelled "Mitchell", the name on his mausoleum at Forest Lawn Cemetery is spelled "Mitchel H. Mark".[17]

References
  1. "Obituary -- Mitchel H. Mark". The New York Times. 21 March 1918. Retrieved 30 January 2017.
  2. "M. H. Mark's Sudden Death Shocks City" Buffalo Evening Times 21 March 1918 p. 1 col. 3. Buffalo Architecture and History website.
  3. "MOE MARK, PIONEER OF THE MOVIES, DIES; Man Whose Strand Theatre Was First of Film Palaces Is Stricken on a Train. | HAD A NICKELODEON-IN '94 | Acquired Theatre Chains in This State and New England | Engaged - Roxy for Broadway House". The New York Times. 3 November 1932. Retrieved 30 January 2017.
  4. Ramsaye, Terry. A Million and One Nights: A History of the Motion Picture (Abingdon, UK: Frank Cass, 2012) [original edition: New York: Simon and Schuster, 1926]
  5. Marmorstein, Gary. Hollywood Rhapsody (New York: Schirmer Books, 1997) p. 8
  6. "New Strand Theatre for Brooklyn". The New York Times. 2 April 1918. Retrieved 30 January 2017.
  7. "DAY DANCE FOR WORK GIRLS; Society Women Consider Proposal of Strand Theatre People". The New York Times. 8 December 1914. Retrieved 30 January 2017.
  8. Mark Brothers Biographical Timeline
  9. DeMille, Cecil B. Autobiography of Cecil B. DeMille. (New York: Prentice Hall, 1959)
  10. "Mitchel H. Mark Realty Corp. v. Major Amusement Co., Inc. et al." New York Supplement Vol. 168 (1918-01-28 through 1918-03-11) (St. Paul: West Publishing Co., 1918) p. 244
  11. "MITCHEL MARK DIES IN BUFFALO". Dramatic Mirror of Motion Pictures and the Stage. Dramatic Mirror Company. 30 March 1918. Retrieved 30 January 2017.
  12. "CHARGES SPIEGEL FORGED $490,000; Witness at Hearing Into Bank- ruptcy of Theatrical Producer Tells of Bogus Stock". The New York Times. 10 January 1923. Retrieved 30 January 2017.
  13. The Moving Picture World. New York: Chalmers Publishing Company. July 31, 1915. p. 771. Retrieved 30 January 2017.
  14. "ORDERS PRODUCTION OF SPIEGEL'S LETTERS; Court Rules Notes to Wife Lost Sanctity When Given to Third Party". The New York Times. 13 January 1923. Retrieved 30 January 2017.
  15. "NAMES BANK AS VICTIM | Witness Says Gotham National Lent Money on Spiegel Paper". The New York Times. 11 January 1923. Retrieved 30 January 2017.
  16. Schwartz, John (12 January 2017). "Victor Lownes, 88, Playboy Executive Who Shaped Company's Libertine Ethic". The New York Times. Retrieved 30 January 2017.
  17. "Mitchel H. Mark Mausoleum". Buffalo Architecture and History. Chuck LaChiusa. Retrieved 18 February 2014.
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