Mirakl

Mirakl is a French cloud-based e-commerce software company jointly headquartered in Paris, France and Somerville, Massachusetts.[1] It provides online marketplace software to retailers, manufacturers and wholesalers.

Mirakl
IndustryComputer software, E-commerce, Internet
Founded2011
FounderPhilippe Corrot, Adrien Nussenbaum
HeadquartersParis, Boston, London
ProductsMirakl Marketplace Platform
Number of employees
750
Websitemirakl.com

History

Co-founders Philippe Corrot and Adrien Nussenbaum met in 2004 and founded Splitgames, a B2C e-commerce marketplace, together in 2006. Corrot and Nussenbaum later founded Mirakl in 2012.[2]

In 2013, Mirakl opened its first UK office.[3] Mirakl launched its Boston-area headquarters in 2015.[4]

Mirakl introduced the Mirakl Marketplace Platform for Services in 2017.[5] That same year, Mirakl was included in Gartner's Hype Cycle for Digital Commerce: Marketplace Operation Applications.[6] SAP became an official reseller of Mirakl's Marketplace Platform the following year.[7] In 2018, the company launched Mirakl Catalog Manager (MCM) to improve product data quality.[8] Mirakl Connect, a marketplace ecosystem platform, was launched in 2019.[9]

In 2020, Mirakl launched 66 new online marketplaces, including platforms for Carrefour, H&M Home, Decathlon, and Kroger.[10][11][12] The company launched its StopCovid19.fr platform to help distribute Personal Protective Equipment to combat the COVID-19 pandemic. This included delivering 300,000 liters of hand sanitizer and 320,000 face masks in less than a week.[13] Ahold Delhaize announced that it would launch its digital marketplace at the beginning of 2021 using Mirakl’s software platform.[14]

In 2021, Hudson's Bay partnered with Mirakl to launch its new third-party online marketplace on TheBay.com.[15] In April, United Natural Foods partnered with Mirakl to develop North America’s first online wholesale food marketplace.[16]

In May 2021, Mirakl announced the release of new features, including categorization AI, unified dropship operations, and streamlined B2B selling.[17] L'Oréal’s SalonCentric rolled out a new e-commerce marketplace in June using Mirakl’s Marketplace Platform,[18] and Debenhams did the same in October.[19]

In November 2021, Macy’s, Inc. announced that it will partner with Mirakl to launch an online marketplace at macys.com and bloomingdales.com.[20] Mirakl also announced its first acquisition of French invoice and compliance startup Octobat.[21]

Customers

Mirakl has set up SaaS marketplace platforms for over 350 companies globally[2][22] including: Boots, Macy's, Carrefour,[23] Conrad Electronic,[24] and Toyota Material Handling,[25]

Reception

In 2012, Mirakl received the "Best Solution" award in the New Services category of E-commerce Awards.[26] The following year, the company won the IBM Smartcamp Award.[27] In May 2014, Mirakl was a finalist of the IBM Business Partner Beacon Awards.[28]

Mirakl was named a WEF Technology Pioneer in 2020.[29]

References

  1. on Chesto (23 September 2020). "Software startup plans to add at least 250 jobs in Mass. after $300M funding round". Boston Globe. Retrieved 29 April 2022.
  2. Bruce Rogers (19 May 2021). "Mirakl Achieves Unicorn Status By Helping Companies Become Like Amazon". Forbes. Retrieved 21 January 2022.
  3. Fiona Briggs (18 November 2014). "Mirakl appoints Daniel Thompson to help meet demand for online marketplace platforms from UK retailers". Retail Times. Retrieved 29 April 2022.
  4. Fiona Briggs (19 June 2015). "'French online marketplace vendor, Mirakl, sets sights on US retailers and opens Boston office". Retail Times. Retrieved 29 April 2022.
  5. "Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017". www.businesswire.com. 20 March 2018. Retrieved 14 February 2019.
  6. "Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017". www.businesswire.com. 20 March 2018. Retrieved 14 February 2019.
  7. "Mirakl Announces 80% Year-Over-Year Growth and Over 100% GMV Increase | SYS-CON MEDIA". www.sys-con.com. Retrieved 14 February 2019.
  8. "Mirakl Announces 80% Year-Over-Year Growth and Over 100% GMV Increase | SYS-CON MEDIA". www.sys-con.com. Retrieved 14 February 2019.
  9. "New 'Mirakl Connect', The Global Marketplace Ecosystem, Accelerates Growth in Booming Platform Economy – RetailWire". Retrieved 20 September 2020.
  10. Nicole Silberstein (27 May 2021). "Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?". Retail Touch. Retrieved 11 March 2022.
  11. David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 11 March 2022.
  12. "Mirakl Exceeds $100 Million in Annual Recurring Revenue in 2021". Tame Bay. 10 February 2022. Retrieved 11 March 2022.
  13. "'Amazon of coronavirus' app sends critical supplies to hospitals within 24 hours". The Independent. 2 April 2020. Archived from the original on 15 May 2022. Retrieved 20 September 2020.
  14. Jeff Wells (4 November 2020). "Ahold Delhaize lays out omnichannel updates to keep 2020 growth going long term". Grocery Dive. Retrieved 11 March 2022.
  15. David Moin (19 March 2021). "Hudson's Bay Launches an Online Marketplace". WWD. Retrieved 11 March 2022.
  16. Russell Redman (7 April 2021). "UNFI launches online wholesale digital marketplace". Supermarket News. Retrieved 29 April 2022.
  17. Chris Dawson (5 May 2021). "Mirakl dropship capabilities added to marketplace platform". Tame Bay. Retrieved 10 February 2022.
  18. Dan Berthiaume (2 June 2021). "L'Oreal subsidiary adapts online marketplace model for salon pros". CSA. Retrieved 10 February 2022.
  19. "boohoo taps Mirakl tech for Debenhams online marketplace push". RTIH. Retrieved 10 February 2022.
  20. Lauren Thomas (18 November 2021). "Macy's shares surge on upbeat earnings, decision to hire AlixPartners to review business". CNBC. Retrieved 10 February 2022.
  21. "Mirakl Acquires Octobat to Enhance Invoice Compliance". Pymnts. 9 November 2021. Retrieved 10 February 2022.
  22. David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 21 January 2022.
  23. "Carrefour launch food marketplace in france". Tamebay. 28 June 2020. Retrieved 20 September 2020.
  24. "Conrad launcht ersten B2B-Marketplace für Technik und Elektronik in Deutschland". PR-COM. 17 July 2017.
  25. "Toyota Material Handling's E-Commerce Strategy Paying Off". MHL-News. 16 July 2020.
  26. "Mirakl : E-Commerce Award Nouveaux Services". journaldunet.com.
  27. "IBM Espace actualités – 2013-09-25 Le trophée IBM SmartCamp 2013 a été remporté par la société Mirakl – France". ibm.com.
  28. "IBM PartnerWorld – IBM Beacon Awards". ibm.com. 30 June 2014.
  29. "Mirakl". World Economic Forum. 2020. Retrieved 30 April 2022.
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