Milla Nova (brand)

Milla Nova is a Ukrainian clothing brand in bridal fashion, primarily producing wedding dresses and evening wear. Founded in 2002, the company is operating in 50 countries including US, UK, France and China.[1][2][3]

Milla Nova
TypePublic
IndustryFashion
Founded2002 (2002)
FounderZoryana and Iryna Senyshyn
Headquarters
Lviv
,
Ukaine
Area served
Ukraine, Worldwide
Key people
Uliana Kyrychyk (CEO), Mira Brewusz (Creative director)
Products
  • Dress
  • Shoes
  • Accessories
Number of employees
1000 (2022)
Websitemillanova.com

History
A model wearing a Milla Nova wedding dress poses in front of Empire State Building

In 2002, the sisters Zoryana and Iryna Senyshyn, launched a small atelier in Lviv, Ukraine with creative director, Mira Brewusz. joined the team as creative director. Within one year, the brand had grown to 15 employees. In 2014, the Milla Nova brand and company was officially founded and a branded boutique opened in 2017.[4]

In 2019 the company featured for the first time at an international fashion event in Barcelona.[5]

In 2020 Milla Nova launched an online store and focused on Internet sales due to COVID-19 safety restrictions.[6]

In October 2022, Milla Nova with a new collection presented at New York Bridal Fashion Week[7] and has become the first Ukrainian brand participating in New York's bridal market.[8]

Social investment

As a female-led brand, with 95% of the employees being women, the work culture strives to be a safe place for mothers with children.[4]

Since the onset of COVID-19 pandemic in Ukraine the factory produced masks and protective suits for medical staff at local hospitals.[4]

In the spring month of 2022, right after the start of a full-scale Russian invasion of Ukraine manufacturing facilities and most of the employees relocated to Warsaw, Poland. The company focused on producing attire for the Ukrainian Army soldiers and scrubs for health and medical workers of Ukrainian hospitals.[3][9][10][11][12][13]

We hope that our donations to the army will soon be transformed into donations for rebuilding the country.

— Ulyana Kyrychuk, the CEO of Milla Nova for British Vogue, March 22, 2022

In collaboration with ELLE Ukraine magazine, Milla Nova promoted wedding stories of Ukrainian veterans getting married during ongoing Russo-Ukrainian War.[14][15]

Collaborations

Milla Nova has collaborated with French novelist Géraldine Dalban-Moreynas,[16] German fashion influencer Leonie Hanne,[17] British actress Lucy Watson,[18] and English television personality Jess Wright.[19]

Awards

The company's boutique, located at the UNESCO World Heritage Site, Lviv's Old Town, awarded and granted by mayor of Lviv as the 2nd (in 2019[20]) and the 1st (in 2020[21]) place winner of The Best Christmas and New Year Display Window. A yearly competition organized by Lviv City Council since 2007.[22]

References
  1. "Нова колекція весільних суконь Milla Nova". Vogue Ukraine (in Ukrainian). Retrieved 2022-11-25.
  2. "How Ukrainian Bridal Brand Milla Nova Has Swapped Crepe for Camouflage". Vogue. 2022-03-22. Retrieved 2022-11-25.
  3. Sinclair Scott, Fiona. "A Ukrainian bridal brand is making wedding gowns and army assault vests". CNN Style. Retrieved 2022-11-25.
  4. "Company ➤ Designer Bridal Dresses Milla Nova". Milla Nova. Retrieved 2022-11-25.
  5. Milla Nova | Royal Collection | Barcelona 2019 | SS19/20, FashionTV, 2019-08-17, retrieved 2022-11-26
  6. Dresses, Milla. "About Us". Milla. Retrieved 2022-11-25.
  7. Celletti, Erin; Pierre-Louis, Corinne (2022-10-03). "Everything You Need to Know About New York Bridal Fashion Week". Brides. Retrieved 2022-11-26.
  8. Feitelberg, Rosemary (2022-10-11). "Splurge or Purge? Bridal Companies Adjust to a Changing Market". Women's Wear Daily. Retrieved 2022-11-26.
  9. "Ukraine-based bridal shop Milla Nova switches gears from making wedding gowns to military gear". CBS News (video). 2022-03-31. Retrieved 2022-11-25.
  10. Costi, Stefanie (2022-03-19). "Bridal couture label Milla Nova now creating army vests and hoodies for Ukraine and Russia conflict". News.com.au. Retrieved 2022-11-25.
  11. Kipper, Juliane (2022-04-03). "Wenn eine Brautmoden-Firma plötzlich Militärnetze näht". Capital (in German). Retrieved 2022-11-25.
  12. "Ukrainian bridal brand CEO tailoring business to needs of her country amid war with Russia". Fox Business (video). 2022-03-28. Retrieved 2022-11-25.
  13. Overmeer, Carolina (2022-05-12). "The influencers who founded a refugee network in Ukraine". Financial Times. Retrieved 2022-11-25.
  14. "THREE LOVE STORIES DURING THE WAR: A SPECIAL PROJECT BY MILLA NOVA X ELLE UKRAINE MAGAZINE ➤ Designer Bridal Dresses Milla Nova". Milla Nova. 2022-09-27. Retrieved 2022-11-26.
  15. "Три історії кохання під час війни" (in Ukrainian). ELLE Ukraine. Retrieved 2022-11-26.
  16. Pollok, Sarah (2022-11-22). "Bride captured sprinting through Paris airport in massive wedding gown". NZ Herald. Retrieved 2022-11-26.
  17. Leonie (2022-09-09). "VENICE FILM FESTIVAL SNAPSHOTS". Leonie Hanne. Retrieved 2022-11-26.
  18. Murphy, Nichola (2022-04-14). "Made in Chelsea's Lucy Watson on three honeymoons: 'Worst trip I've ever had'". HELLO!. Retrieved 2022-11-26.
  19. Avery, Rachel (2021-11-02). "Jess Wright's family's honest reactions to her huge princess wedding dress". HELLO!. Retrieved 2022-11-26.
  20. "Мер відзначив переможців конкурсу найкращих різдвяних вітрин — Львівська міська рада". city-adm.lviv.ua (in Ukrainian). 2019-12-27. Retrieved 2022-11-25.
  21. "Мер Львова нагородив переможців конкурсу на найкраще оформлення вітрин до новорічних та різдвяних свят — Львівська міська рада". city-adm.lviv.ua (in Ukrainian). 2021-01-04. Retrieved 2022-11-25.
  22. "У Львові вибрали три вітрини, найкраще оформлені до новорічних свят — Львівська міська рада". city-adm.lviv.ua (in Ukrainian). 2009-01-22. Retrieved 2022-11-25.
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