Meta-advertising

Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.[1][2] It can also be used for advertisements about advertising agencies.[3]

Meta-advertising on billboard circa 1939

Advertisements about Advertisements

The most common definition of meta-advertising is an ad about an ad. This form of advertising was popular with Super Bowl advertising during the 2000s. Super Bowl ads and spots cost far more than regular ads.[4] In American culture, the Super Bowl ads became highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising.[5]

Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product.[6][7]

Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."

Advertising for Advertising Agencies

The term meta-advertising can also refer to advertisers advertising for themselves. This could include an advertisement for an ad agency.[8]

Meta-advertising can also include ads which advertise for advertising. This is common with billboards, such as a billboard that says "A thousand people will pass by this billboard today. To advertise here call..."

See also

References
  1. http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html
  2. https://web.archive.org/web/20071018074431/http://blogs.news.com.au/news/blogocracy/index.php/news/comments/ads_about_ads_the_campaigns_go_meta?from=mostpop. Archived from the original on 2007-10-18. Retrieved 2009-02-02. {{cite web}}: Missing or empty |title= (help)
  3. "Meta Advertising".
  4. http://money.cnn.com/2007/01/03/news/funny/superbowl_ads/index.htm
  5. "Digital Advertising". Retrieved 12 June 2015.
  6. "Are Brands out of Hand? | Fast Company". Archived from the original on 2008-12-23. Retrieved 2009-02-02.
  7. http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html
  8. "Meta Advertising".
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