Merzin Tavaria

Merzin Tavaria (born 15 December 1973) is the Chief Creative Director and Co-founder of Prime Focus.[1] He has been associated with the company since its inception and works in collaboration with the UK, US, Canada and India studios of Prime Focus.[2]

Merzin Tavaria
Born
Merzin Tavaria

(1973-12-15) 15 December 1973
Alma materK.C College, Mumbai
Occupation(s)Chief Creative Director and Co-founder, Prime Focus

Merzin has worked for about two decades in the media and entertainment industry and is respected for his contribution towards the use of color grading and visual effects in India.

He is also a jury member at various film and advertising festivals, and has been a speaker on many industry related events.[3][4]

Early life and education

Merzin grew up in Mumbai and completed his schooling from St. Peter's School, Mumbai in 1991. In 1995, he graduated with a bachelor's degree in Commerce from K.C. College, Mumbai.

Career

Merzin started his career as teacher at Compufield Computer Institute, where he met Namit Malhotra, Prakash Kurup and Huzefa Lokhandwala.[5] In 1997, they came together and started 'Prime Focus' in a small garage in Mumbai.[6]

Under Prime Focus, Merzin has led teams delivering visual effects for Hollywood films such as The Great Gatsby, Total Recall, White House Down, Sin City: A Dame to Kill For and Brett Ratner's Hercules.[7] Merzin has also directed the visual effects for Bollywood films like Bang Bang!, Kick, Kai Po Che!, Yeh Jawaani Hai Deewani, Dabangg 2, Guzaarish, Housefull 2, Blue, and Ghajini.[8][9][10]

In 2010, when Prime Focus pioneered View-D, their proprietary 2D to stereo 3D conversion process, Merzin set up the View-D team of 2000 professionals in India who currently operate out of Prime Focus' Mumbai, Chandigarh and Goa facilities.[11] This team undertook the 3D conversion of Warner Bros.' Clash of the Titans – the first full length feature film to be converted from 2D to 3D.[12] Merzin Tavaria was sought for creative leadership in the 3D conversion of films like Gravity, Guardians of the Galaxy, Transformers: Age of Extinction, World War Z, Men in Black 3, Star Wars: Episode I, II & III, Harry Potter and the Deathly Hallows – Part 2, Transformers: Dark of the Moon, Maleficent, Seventh Son, The Chronicles of Narnia: The Voyage of the Dawn Treader and Ra.One.[13][14][15]

Merzin Tavaria launched Prime Focus World's Animation division in 2012. The division holds 100 employees and has worked on projects such as Legends of Chima. The animation division completed 4 seasons of the show and is now working on new projects.[16]

Awards and accolades
  • Apollo Award 2014 for Best VFX in International Feature Film category for Sin City: A Dame to Kill For[17]
  • 24 FPS Award 2014 for Best VFX in International Feature Film category for Sin City: A Dame to Kill For
  • 24 FPS Award 2013 for Best VFX in International Feature Film category for White House Down[18]
  • Gold Award, Filmcraft (Special Effects), Goafest 2011 for Indigo Airlines 'On Time' Commercial
  • CGTantra Community Awards 2011 for Best VFX in Commercial for Zen Estilo ad.
  • Apsara Awards 2011 for Best Visual Effects for 'Guzaarish' [19]
  • EME Awards 2011 for Best Film Content 'Guzaarish' [20]
  • EME Awards 2011 for the Best TV Content for Indigo Airlines 'On-Time' advert.[21]
  • Award of Excellence at ASIFA IAD 2010 for 'Raavan' [22]
  • Apsara Awards 2010 for 'Best Visual Effects' for 'Blue' [23]
  • IIFA Award 2009 for 'Best Visual Effects' for Ghajini .[24]
  • Filmfare Award 2009 for 'Best VFX in a Motion Picture' - Love Story 2050[25]
  • FICCI BAF Jury Award for 'Best VFX Shot of the Year' - Love Story 2050 [26]
  • 24fps Award 2008 for 'Outstanding Contribution to Visual Effects' - Love Story 2050 [27]
  • FICCI BAF Award 2008 for 'Best VFX in a Commercial' for Honda CBZ "Hero"

Filmography

International films
YearFilmRole
2014Sin City: A Dame to Kill For[28]Creative Director
2014Hercules[29]VFX Creative Director
2014Teenage Mutant Ninja Turtles[30]S3D Creative Director
2014The Expendables 3[31]S3D Creative Director
2014Maleficent[32]S3D Creative Director
2014The Amazing Spider-Man 2[33]S3D Creative Director
2013White House Down[34]VFX Creative Director
2013Gravity[35]S3D Creative Director
2013The Great Gatsby[36]S3D and VFX Creative Director
2013World War Z[37]S3D Creative Director
2012Frankenweenie[38]S3D Creative Director
2012Total Recall[39]VFX Creative Director
2012Storage 24[40]VFX Creative Director
2012Men in Black 3[41]S3D Creative Director
2012Wrath of the Titans[42]S3D Creative Director
2011Mirror Mirror[43]VFX Creative Director
2011Star Wars: Episode I – The Phantom Menace[44]S3D Creative Director
2011Immortals[45]S3D Supervisor
2011Scream 4[46]VFX Creative Director
2011Once Upon a Warrior VFX Creative Director
2011Harry Potter and the Deathly Hallows – Part 2[47]S3D Creative Director
2011Transformers: Dark of the Moon[48]S3D Creative Director
2010The Chronicles of Narnia: The Voyage of the Dawn Treader[49]S3D Creative Director
2010Robin Hood [50]VFX Creative Director
2010Harry Potter and the Deathly Hallows – Part 1S3D Creative Director
2010My Soul to Take[51]S3D Creative Director
2010Clash of the Titans[52]S3D Creative Director
2008The Sick House VFX Supervisor
200728 Weeks Later[53]Head of Visual Effects
2005Red MercuryVFX Supervisor

Bollywood
YearFilmRole
2014Bang Bang![54]VFX Creative Director
2014Kick[55]VFX Creative Director
2013Yeh Jawaani Hai Deewani[56]VFX Creative Director
2012English Vinglish[57]VFX Creative Director
2012OMG - Oh My God![58]VFX Creative Director
2012Ek Tha Tiger[59]VFX Creative Director
2012Cocktail[60]VFX Creative Director
2012Housefull 2[61]VFX Creative Director
2012Ekk Deewana Tha[62]Visual Effects Creative Director
2012Jannat 2[63]Visual Effects Creative Director
2012Paan Singh Tomar[64]VFX Creative Director
2012Agent Vinod[65]VFX Creative Director
2012Players[66]VFX Creative Director
2011Rockstar[67]VFX Creative Director
2011Ra.One[68]VFX Creative Director
2011Shaitan[69]VFX Creative Director
2011Murder 2[70]VFX Creative Director
2011No One Killed Jessica[71]VFX Creative Director
2011Bollywood: The Greatest Love Story Ever Told (documentary)VFX Creative Director
2010Guzaarish[72]VFX Creative Director
2010Housefull[73]VFX Creative Director
2010Prince[74]VFX Creative Director
2009WantedVFX Creative Director
2010Raavan[75]VFX Creative Director
2010Bumm Bumm Bole[76]VFX Creative Director
2009Blue[77]Visual Effects Supervisor
2009Do Knot DisturbVisual Effects Supervisor
2009Wake Up Sid[78]Visual Effects Supervisor
2009Love Aaj Kal[79]Visual Effects Supervisor
2009Ajab Prem Ki Ghazab Kahani[80]Visual Effects Supervisor
2009LuckVisual Effects Supervisor
2009Tum Mile[81]Visual Effects Supervisor
20098 x 10 Tasveer[82]Visual Effects Supervisor
2009Raaz: The Mystery Continues[83]Visual Effects Supervisor
2009Paa[84]Visual Effects Supervisor
2009Chandni Chowk to China[85]Visual Effects Supervisor
2008Ghajini[86]Visual Effects Supervisor
2008Bachna Ae Haseeno[87]Visual Effects Supervisor
2008Love Story 2050[88]Visual Effects Supervisor
2008Kambakkht Ishq[89]Visual Effects Supervisor
2008Tashan [90]Visual Effects Supervisor
2008Bhoothnath[91]Visual Effects Supervisor
2008Saawariya[92]Visual Effects Supervisor
2007Partner[93]Visual Effects Supervisor
2007Ta Ra Rum Pum[94]Visual Effects Supervisor
2007Heyy Babyy[95]Head of Visual Effects
2007Salaam-E-Ishq[96]Visual Effects Supervisor
2007Guru[97]Visual Effects Supervisor
2006Bhagam BhagVisual Effects Supervisor
2006Omkara[98]VFX Supervisor
2006Jaan-E-Mann Visual Effects Supervisor
2006Naksha[99]Visual Effects Supervisor
2006Pyare Mohan[100]Visual Effects Supervisor
2006Golmaal: Fun Unlimited[101]Visual Effects Supervisor
2006Zinda Visual Effects Supervisor
2005Vaah! Life Ho Toh Aisi![102]Visual Effects Supervisor
2005Bluffmaster![103]Visual Effects Supervisor
2005No EntryVisual Effects Supervisor
2005The Rising: Ballad of Mangal PandeyVisual Effects Supervisor
2005Dus[104]Visual Effects Supervisor
2005Main Aisa Hi HoonEditor
2005KaramVisual Effects Supervisor
2004Musafir[105]Visual Effects Supervisor
2004Kyun! Ho Gaya Na...[106]Visual Effects Supervisor
2004Mujhse Shaadi Karogi[107]Visual Effects Supervisor
2004Khakee[108]Editor
2004RunVisual Effects Supervisor
2003Kuch Naa Kaho[109]Visual Effects Supervisor
2003Qayamat: City Under ThreatVisual Effects Supervisor / Editor / Promo Packaging
2003KhushiEditor
2002Kaante Visual Effects Supervisor
2002Teesri Aankh: The Hidden CameraEditor

Commercials

Indian
YearBrandRole
2011Google Chrome 3D [110]S3D Creative Director
2010IndiGo Airlines 'On Time' [111][112]VFX Creative Director
2010Commonwealth Games 2010 Opening CeremonyVFX Creative Director
2009Reliance Mobile 'Simply'VFX Supervisor
2009Central Bank of IndiaVFX Supervisor
2009MaxoVFX Supervisor
2009Whirlpool 'Water You Can Trust' [113]VFX and Animation Supervisor
2009Lotte 'Coffy Bite' [114]VFX Supervisor
2009Honda CBZ ExtremeVFX Supervisor

International
YearBrandRole
2011Relentless VirtuesVFX Creative Director
2010Dubai Shopping FestivalVFX Creative Director
2009Rhydian's new album 'O Fortuna'VFX Creative Director
2009Popstar to Opera StarVFX Creative Director
2009The National Lottery Bingo Scratch cardsVFX Creative Director

Personal life

Merzin lives in Mumbai with his spouse of 15 years Vinita Tavaria, daughter Natasha Tavaria and son Malcolm Tavaria.

Other interests

Merzin is a gaming enthusiast and is passionate about cars and bikes. He is also fond of 80's Hindi music.

References
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