Mekupelet
Mekupelet (Hebrew: מקופלת) (sold in English-speaking markets as Chocolate Log[1]) is a bar of thinly folded milk chocolate produced in Israel since 1935 by Elite,[2] now a subdivision of the Strauss Group.[3][4] The Hebrew name means "folded".[3] It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.[2]
 The Mekupelet bar in its Hebrew-language wrapper | |
| Type | Dessert bar |
|---|---|
| Place of origin | Israel |
| Main ingredients | Milk chocolate |
Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.
History
In 1992 the motto "down to the last crumb" was launched.[4]
Variations
Several varieties of Mekupelet have been produced over the years, including:
- dark chocolate
- white chocolate
- mini-version
- extended length (XL)
- blue and white, to celebrate Israel's 55th year of existence[4]
References
- "Elite Mini Mekupelet Chocolate Log 0.88 oz".
- Prinz, Rabbi Debbie (2014-05-14). "On the Trail of Chocolate". Jewish Journal. Retrieved 2023-01-06.
- hersh (2022-11-27). "Top Ten Israeli Snacks". Aish.com. Retrieved 2023-01-06.
- "Mekupelet". www.strauss-group.com. Retrieved 2023-01-06.
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