Media Diversity Institute

The Media Diversity Institute (MDI) is a London-based non-governmental organisation[1] working with the media to improve reporting on ethnicity, religion, gender, sexuality and other diversity issues.[2]

The mission of MDI is to promote "responsible journalism as a means to improve inter-community relations, increase tolerance and encourage dialogue among individuals and groups coming from different backgrounds."[3]

MDI has worked with organisations such as Internews,[4] the International Federation of Journalists,[4] Article 19,[5] and the European Federation of Journalists.[5] MDI is also a member of the Ethical Journalism Network.[6]

Background

MDI was founded in 1997[1] by journalist Milica Pesic, who was working at the time for NYU Center for War, Peace and the News Media.[7] MDI works on an international scale, but has a European focus.[8]

MDI works to engage, educate and train the actors in society who have influence over media coverage of diversity.[3] This includes media decision makers (owners, editors, managers), journalists, academics, students, Civil Society Organisations and governmental organisations.[1][9] They also organise conferences on these topics.[10]

Projects

MDI's first large scale media diversity project, The Reporting Diversity Network (RDN), was launched at a conference in November 1998 with keynote speakers Michael Ignatieff and Jean-Paul Marthoz.[11] RDN's work focused on Central and Eastern Europe as well as the newly independent former Soviet states.[12] They have also been involved in addressing the deaths of Romani journalists and editors.[13]

Other projects that MDI have been involved in include Dune Voices,[14] Get the Trolls Out,[15] and Media Against Hate.[16]

In other media

The collaboration between MDI and Twitter in developing a guide on countering hate speech was referred to in an article in the Financial Times, October 17, 2016.[17]

A video broadcast produced by MDI's Dune Voices project was published on the BBC website on 30 December 2016.[18]

MDI contributed to the Journal for Applied Journalism and Media Studies in 2017. MDI's founder Milica Pesic presented concrete and detailed examples of how MDI has worked to promote inclusive journalism and diversity in the media in many different countries and regions. [19]

References
  1. "Media Diversity Institute". Anna Lindh Foundation.
  2. "Media Diversity Institute". Ethical Journalism Network.
  3. "Media Diversity Institute". Global Forum for Media Development.
  4. Media4Diversity: Taking the Pulse of Diversity in the Media. Belgium: European Commission. March 2009. ISBN 978-92-79-12419-8.
  5. Rupar, Verica (2012). Getting the Facts Right: Reporting Ethnicity & Religion. Belgium: MDI & International Federation of Journalists.
  6. "Reporting on Migration and Refugees Training Workshop for EU Journalists". Ethical Journalism Network.
  7. "World Press Freedom Day 2017". UNESCO.
  8. Kretzschmar, Sonja (2007). "Diverse Journalists in a Diverse Europe?". In Sarikakis, Katharine (ed.). Media and Cultural Policy in the European Union. Amsterdam: Rodopi. p. 215. ISBN 9789401204156.
  9. "European Media Institute Publishes Manuals on Media and Diversity". Info-Prod Research. 7 August 2003. Archived from the original on 2017-10-27. Retrieved 5 October 2017.
  10. "Diversity Reporting Program Planned for South Caucasus". Info-Prod Research. 23 June 2002. Archived from the original on 2017-10-27. Retrieved 5 October 2017.
  11. Tuller, David (2002). Reporting Diversity Manuel (PDF). London: Media Diversity Institute & European Union. p. 14.
  12. Pesic, Milica (August 2001). "The Media's Markers of Race and Ethnicity in the Balkans". Rhodes Journalism Review. 2001 (20): 24–25.
  13. Gross, Peter (29 November 2006). "A Prolegomena to the Study of the Romani Media in Eastern Europe". European Journal of Communication. 21 (4): 485. doi:10.1177/0267323106070012. S2CID 144580676.
  14. "About Dune Voices". Dune Voices.
  15. "How to Counter Hate Speech on Twitter". Stopping Hate.
  16. "About Media Against Hate". Media Against Hate.
  17. Madhumita Murgia, Hannah Kuchler (October 17, 2016). "Social Media: Challenging the Jihadi Narrative". Financial Times.
  18. "In Mali: Artwork from Motorcycle Parts". BBC Arabic. Dune Sounds.
  19. "I've never interviewed ordinary people. We use them only in vox pops". Intellect. Journal of Applied Journalism & Media Studies, Volume 6, Number 3.
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