Marcus Höfl

Marcus Höfl is a German sports manager and investor. Having founded Marcus Höfl Management – MHM Majors, as sports management agency, he has represented the former football player and executive Franz Beckenbauer since 2003.

Life and career

Höfl is the son of former German speed skater and trainer Herbert Höfl.[1] After his education as a communications manager at the Bayerische Akademie für Werbung und Marketing (Bavarian academy for advertisement and marketing), Höfl set up Marcus Höfl Management – MHM Majors, a sports management and marketing company, in 1997 in Kitzbühel and began managing the former football player and executive Franz Beckenbauer in 2003.[2] In 2011, he married Olympic and world champion Maria Höfl-Riesch.[3]

From 2006 to 2009 Höfl was also responsible for the global development of Red Bull's football activities.[2] He also was member of the supervisory board of DFL Sports Enterprises, the marketing subsidiary of the German football league DFL[2] and member of the Board of Governors of Major League Soccer (MLS).[4] From 2016 to 2021, Höfl was a shareholder and member of the supervisory board of German football club FC Augsburg.[5][6]

Furthermore, Höfl and his company organize winter sports events such as the Mountain Peak and Winter Sports Summit in Kitzbühel[7] and developed, together with Ghorfa (Arab-German Chamber of Commerce) the Arab-German Sports Summit.[8] In 2013, he founded Camp Beckenbauer, a global sports platform and sports summit in Kitzbühel.[2]

References
  1. Michael Neudecker (April 16, 2011). "Ein Leben in der Mixed Zone" (in German). Süddeutsche Zeitung. Retrieved May 19, 2021.
  2. Thomas Mersch, Stefan Merx (August 29, 2014). "Camp Beckenbauer: Der Kaiser lädt auf den Sport-Olymp" (in German). Wall Street Journal Deutschland. Retrieved May 20, 2021.
  3. "Traumhochzeit am Wilden Kaiser" (in German). Süddeutsche Zeitung. April 16, 2011. Retrieved May 19, 2021.
  4. "Red Bull names new MLS representative". www.sportsbusinessjournal.com. Retrieved 2021-06-14.
  5. "US-Investor steigt groß beim FC Augsburg ein" (in German). Bayerischer Rundfunk. April 15, 2021. Retrieved May 19, 2021.
  6. Robert Götz (December 7, 2016). "In den FC Augsburg wird kräftig investiert" (in German). Augsburger Allgemeine. Retrieved May 19, 2021.
  7. "Ski-Gipfeltreffen in Kitzbühel: Der "Mountain Peak 2020" jetzt im Livestream" (in German). Tiroler Tageszeitung. January 22, 2020. Retrieved May 19, 2021.
  8. Romaima, Fadhl. "1st Arab-German Sports Summit Sport lässt Brücken entstehen". Ghorfa Arab-German Chamber of Commerce and Industry (in German). Retrieved 2021-06-14.
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