Madison Reed

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others.[1] Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco.[2]

Madison Reed
TypePrivate
Headquarters
San Francisco, California
,
United States
Key people
Amy Errett (CEO)
ProductsHair care
Hair color
Websitewww.madison-reed.com

Background

In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses.[3][4] Errett was named one of Inc.'s Female Founders 100 list in 2018.[5] Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark".[6][7] The company uses natural ingredients, such as argan oil and ginseng root extract, in its products, which are tested on human hair before going into production.[2][8] It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair.[2] In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. The color ingredient used by Madison Reed products is made in Italy.[9][10][11]

In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year.[12]

References
  1. "The latest product to hit your doorstep? Hair dye". Fortune. Retrieved 2019-01-13.
  2. Martin, Claire (2017-04-22). "A Rare Path: From Venture Capitalist to Hair-Coloring Kits". The New York Times. Retrieved 2019-01-13.
  3. "The Heyday guide to growing an experiential beauty company". Glossy. 2018-11-13. Retrieved 2019-01-13.
  4. "Madison Reed CEO outlines national plans for 'Color Bars,' including stores in East Bay, Marin". www.bizjournals.com. 2017-10-04. Retrieved 2019-01-13.
  5. "These 23 Women Are Making Money by Fixing the Problems No One Else Could See". Inc.com. 2018-10-04. Retrieved 2019-01-13.
  6. Demopoulos, Alaina. "This Major At-Home Haircare Brand Will Stop Retouching Its Models". POPSUGAR Beauty. Retrieved 2019-01-13.
  7. "Madison Reed pledges "zero alteration of advertising photography"". cosmeticsdesign.com. Retrieved 2019-01-13.
  8. O'Connor, Clare. "With Dye Jobs For Just $45, Hair Color Startup Madison Reed Takes On $15 Billion Market". Forbes. Retrieved 2019-01-13.
  9. Molvar, Kari (2018-05-02). "These Ingenious At-Home Hair-Color Brands Are Disrupting the Salon Scam". Wall Street Journal. Retrieved 2019-01-13.
  10. Evans, Katie (2018-11-16). "Ulta Beauty buys AI and AR technology startups". Digital Commerce 360. Retrieved 2019-01-13.
  11. "Want Perfect Hair? Just Send This Startup Your Selfie". Inc.com. 2017-03-01. Retrieved 2019-01-13.
  12. "Ulta lands exclusive deal with DTC brand Madison Reed". Retail Dive. Retrieved 2019-05-16.
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