Lynn R. Kahle

Lynn R Kahle (born 1950) is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business.[1] From 2018 to 2020 he taught at the Lubin School of Business, Pace University in New York as a visiting scholar and professor.[2]

Lynn R. Kahle
Lynn R. Kahle
Portrait of Lynn Kahle, March 2010
Born1950 (age 72–73)
Hillsboro, Oregon
CitizenshipU.S.A
Known forThe Match-up Hypothesis, List of Values, Sports Marketing
SpouseDebra Eisert (deceased)
AwardsStotlar Award, Consumer Behavior Lifetime Achievement
Scientific career
FieldsMarketing, Psychology, Consumer Behavior
InstitutionsUniversity of Oregon
Doctoral advisorMonte Page, John Berman
Websitehttps://www.researchgate.net/profile/Lynn_Kahle

Life

Kahle grew up in Hillsboro, Oregon, in the Portland metro area and graduated from Concordia College (later Concordia University) in Portland.[3] He then graduated from Pacific Lutheran University in Tacoma, Washington, with a master's degree.[3] He received his Ph.D. from the University of Nebraska and subsequently worked as a post-doctoral fellow at the University of Michigan Institute for Social Research.[4] Kahle joined the University of Oregon in 1983 as a professor teaching in the College of Business.[3] In 1990, he made an unsuccessful run to serve in the Oregon House of Representatives to represent District 43 as a Democrat.[3]

He was the Academic Director of the Applied Information Management (AIM) program at the University of Oregon. He previously served as President of the Society for Consumer Psychology, which he represented on the American Psychological Association (APA) Council of Representatives from 2014 to 2019. He chaired the APA Membership Board in 2019.[5]

Kahle developed the List of Values[6] and has subsequently conducted research on values and lifestyles.[7] He performed as founding academic director of the Warsaw Sports Marketing Center and has done extensive research in sports marketing.[8] He has also studied consumption and sustainability,[9] as well as consumption and religion.[10] He served as Editor in Chief for the APA Handbook of Consumer Psychology.[11]

Work

Kahle has contributed to many concepts in consumer psychology,[12] including: the match-up hypothesis,[13] the role-relaxed consumer,[14] the role of social values in consumption,[15] attitude-behavior consistency,[16][17] consumer thought processes,[18][19][20] lifestyle marketing,[7][21] stimulus condition self-selection,[22] social media[23][24] and sports fandom.[25][26]

Kahle developed Social Adaptation theory,[27][28] which maintains that people's cognitive life facilitates their functioning in their social environments.[29] Communications is most effective when it emphasizes connections to a person's values, attitudes, and lifestyles.[24] Sports marketing, for example, most deeply influences people whose lifestyle emphasizes sports. In social adaptation theory people actively attend to messages that inform their values. Values shape attitudes, which in turn guide behaviors. Social media have encouraged clustering of and interactions among people who share lifestyles and values.[7][30] This theory has influenced work in marketing communication,[31] global marketing,[32] sports marketing,[33] retailing, and consumer behaviour.[34]

Awards and honors

Kahle has won numerous awards,[35] including the American Marketing Association Lifetime Achievement Award for the Consumer Behavior Special Interest Group, the Stotlar Award for the Sports Marketing Association, the Distinguished Career Contributions to the Scientific Understanding of Sports Business from the American Marketing Association Sports Special Interest Group, and the Stewart Distinguished Professor Award from the University of Oregon.

Bibliography

Selected Publications

  • Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association. ISBN 978-1-4338-3642-8
  • Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability for the Green Economy. Armonk, NY: M.E. Sharpe. ISBN 978-0-7656-3680-5
  • Minton, Elizabeth, and Lynn R. Kahle (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. 160 pages. ISBN 978-1-60649-704-3.
  • Stockard, Jean, Gaylene Carpenter, and Lynn R. Kahle (2014). "Continuity and Change in Values in Midlife: Testing the Age Stability Hypothesis," Experimental Aging Research, 40, 1-21.
  • Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn R. Kahle (2010). "Changes in Social Values in the United States, 1976-2007." Journal of Advertising Research, 50(1), 57–67.
  • Kahle, Lynn R., Raymond Liu, Gregory M. Rose, and Woo-Sung Kim (2000). "Dialectical Thinking in Consumer Decision Making." Journal of Consumer Psychology, 9(1), 53-58
  • Homer, Pamela M. and Lynn R. Kahle (1988). "A Structural Equation Test of the Value-Attitude-Behavior Hierarchy," Journal of Personality and Social Psychology, 54(April), 638–646.
  • Kahle, Lynn R., Ed. (1983). Social Values and Social Change: Adaptation to Life in America. New York: Praeger. ISBN 0-03-063909-3

References
  1. "Lynn R. Kahle, PhD". University of Oregon Lundquist College of Business. University of Oregon. 2021. Retrieved July 27, 2021.
  2. "Lynn R. Kahle, PhD". Pace University Lubin School of Business. Pace University. 2021. Retrieved July 27, 2021.
  3. Hartman, Janelle (Feb 17, 1990). "Educator seeking District 43 seat". Register-Guard. Eugene, Ore. p. 2B. Retrieved 24 July 2015.
  4. "Lynn Kahle". business.uoregon.edu. University of Oregon Lundquist College of Business. 2015. Retrieved March 26, 2018.
  5. "Lynn R. Kahle, PhD". American Psychological Association. American Psychological Association. 2014. Retrieved March 26, 2018.
  6. Kahle, Lynn R. (1986). "The Nine Nations of North America and the Value Basis of Geographic Segmentation," Journal of Marketing, 50 (April), 37-47
  7. Kahle, Lynn R., and Pierre Valette-Florence (2012). Marketplace Lifestyles in an Age of Social Media: Theory and Method. Armonk, NY: M.E. Sharpe. ISBN 978-0-7656-2561-8
  8. Kahle, Lynn R., and Angeline Close, Eds. (2011). Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York: Psychology Press / Routledge / Taylor & Francis. ISBN 978-0-415-87357-4
  9. Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability for the Green Economy. Armonk, NY: M. E. Sharpe.
  10. Minton, Elizabeth, and Lynn R. Kahle (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. 160 pages. ISBN 978-1-60649-704-3.
  11. Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association. ISBN 978-1-4338-3642-8
  12. Michael R. Solomon (2013). Consumer Behavior: Buying, Having, and Being. Upper Saddle River, NJ: Pearson Education, Inc. ISBN 978-0-13-287936-1.
  13. Herr, Paul M. and Kang, Yong-Soon (2006). "Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects," Journal of Consumer Research, 1 June, 123-130.
  14. Little, Patrick and Zuckerman, Marvin. (1986). "Personality and curiosity about morbid and sexual events," Personality and Individual Differences, 7(1), 49-56.
  15. Baumgartner, Hnas, and Rik Pieetrs (2008). "Goal-directed consumer behavior," in Curtis P. Haugvedt, Paul M. Herr, and Frank R. Kardes, Eds. Handbook of Consumer Psychology. Mahwah, NJ: Lawrence Erlbaum, 367-394.
  16. Bentler, Peter M., Flay, Brian R., Stacy, Alan W. (Jan, 1994). "Attitudes and health behavior in diverse populations: Drunk driving, alcohol use, binge eating, marijuana use, and cigarette use," Health Psychology, 13(1), 73-85.
  17. Kahle, Lynn R. and John J. Berman (1979). "Attitudes Cause Behavior: A Cross-Lagged Panel Analysis," Journal of Personality and Social Psychology, 37, 315-321.
  18. Kahle, Kevin E., and Lynn R. Kahle (2006). "Sports Celebrities’ Image: A Critical Evaluation of the Utility of Q Scores." In Lynn R. Kahle and C. H. Kim, Eds. Creating Images and the Psychology of Marketing Communication. New York: Lawrence Erlbaum, 191-200.
  19. Daghfous, Naoufel, Petrof, John V., Pons, Frank (1999). "Values and adoption of innovations: a cross-cultural study," Journal of Consumer Marketing, 16(4), 314-331.
  20. Eisert, Debra C. and Lynn R. Kahle (1986), "The Development of Social Attributions: An Integration of Probability and Logic," Human Development, 29, 61-81.
  21. Valette-Florence, Pierre, Meenahagn,Tony, & Lynn R. Kahle, Lynn R. (2022). Lifestyle and Sport: Emulation Marketing. In Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association, pp.233-263. ISBN 978-1-4338-3642-8
  22. Robert Hogan, John Johnson, Stephen Briggs (1997). "Handbook of Personality Psychology," Academic Press.
  23. Lucia A. Reisch, John Thogersen (2015). "Handbook of Research on Sustainable Consumption," Edward Elgar Publishing.
  24. Reynolds, Thomas J., Olson, Jerry C. (2001). "Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy." Lawrence Erlbaum Associates. Mahwah, NJ. ISBN 0-8058-1730-1
  25. Sports Marketing (2014). Human Kinetics, 4th ed.
  26. Kahle, Lynn R., Kenneth M. Kambara, and Gregory M. Rose (1996). "A Functional Model of Fan Attendance Motivations for College Football," Sport Marketing Quarterly, 5(Dec.), 51-60.
  27. Kahle, Lynn R. and Pamela M. Homer (1985). "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, 11 (March), 954-961.
  28. Kahle, Lynn R. (1984). Attitudes and Social Adaptation: A Person- Situation Interaction Approach. Oxford, U.K.: Pergamon Press. ISBN 0-08-026074-8
  29. Kahle, Lynn R. (1980). "Stimulus Condition Self-Selection by Males in the Interaction of Locus of Control and Skill-Chance Situations," Journal of Personality and Social Psychology, 38, 50-56.
  30. Minton, Elizabeth, Christopher Lee, Ulrich Orth, C. H. Kim, and Lynn R. Kahle (2012). "Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors," Journal of Advertising, 41(4), 71-87.
  31. Shimp, Terence A. (2010). "Advertising, Promotion, and other aspects of Integrated Marketing Communications." Eighth Edition. South-Western Cengage Learning, Mason, OH. ISBN 978-0-324-59360-0
  32. Hennessey, Jeannet. (2001). "Global Marketing Strategies." Fifth Edition. Houghton Mifflin Company, New York. ISBN 9780395710456
  33. Mullin, Bernard J., Hardy, Stephen, Sutton, William. (2014). "Sports Marketing." Fourth Edition.
  34. Solomon, Michael R. (2013). "Consumer Behavior: Buying, Having, and Being." 10th Edition. Pearson Education, Inc. Upper Saddle River, NJ. ISBN 0-13-287936-0.
  35. Engelhardt, Jim. (Jan/Feb, 2015). "UO Business: The Magazine." Lundquist College of Business, Eugene, OR.
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