Lobos 1707

Lobos 1707 is a Mexican tequila and mezcal company. It was founded by Diego Osorio and Mally Nognum in 2020. The company produces Lobos 1707 Tequila, Extra Añejo, Reposado, Joven and Lobos 1707 Mezcal Artesanal.[1] Lobos 1707 was named after the Spanish word meaning “wolves”[2] and the year that Osorio's ancestor allegedly developed the recipe and claims that it is dedicated to “celebrating the strength of the pack.”[3]

Lobos 1707 Tequila & Mezcal
TypeTequila, Mezcal Artesanal
ManufacturerCompañia Tequilera de Arandas S.A. de C.V.
Country of origin Mexico
IntroducedNovember 2020
Proof (US)80-84 Proof
Websitehttps://www.lobos1707.com/

History

Actor, Founder and Chief Creative Officer, Diego Osorio, launched Lobos 1707 Tequila which aims to recreate a process inspired by the 16th century voyages of his ancestor with the same name which resulted from bringing Spanish oak barrels filled with Mexican agave liquor back to Spain.[1] It was launched on November 18, 2020 in New York, California, and Florida with Mally Nognum serving as CEO.[4]

Notably, basketball player LeBron James was an early investor in the company.[5] He met Osorio through mutual friend and financial advisor Paul Wachter.[6]

On March 19, 2021, Lobos 1707 announces their expansion into the Canadian market, with sales through the Liquor Control Board of Ontario.[7]

Products

Lobos 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximénez wine barrels, using the Solera method before bottling.[4] Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures.[2]

  • Tequila, Joven: Lobos 1707 Tequila, Joven is carbon-filtered.[8]
  • Tequila, Reposado: Lobos 1707 Tequila, Reposado rests for over six months in American white oak barrels. The liquid is blended with Lobos 1707 Tequila, Extra Añejo.[8]
  • Tequila, Extra Añejo: Lobos 1707 Tequila, Extra Anejo is aged for three years in American white oak.[8]
  • Mezcal Artesanal: Lobos 1707 Mezcal is made with 100% espadín agave which has been roasted in an open fire pit.[8]

References
  1. Kameir, Rawiya (2020-11-18). "LeBron James Is Toasting the Tequila Market". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-01-29.
  2. "Is the Tequila That LeBron James Helped Build Any Good?". InsideHook. Retrieved 2021-01-29.
  3. "LeBron James Invests In Lobos 1707 Premium Tequila And Mezcal". Black Enterprise. 2020-11-19. Retrieved 2021-01-29.
  4. "Lebron James backs Lobos 1707 Tequila". 19 November 2020. Retrieved 2021-01-29.
  5. "Agave King? LeBron James Invests In Lobos 1707 Tequila and Mezcal". VinePair. Retrieved 2021-01-29.
  6. "Career Advice from the Advisor to Lebron, Schwarzenegger, and Jimmy Iovine | Berklee". college.berklee.edu. Retrieved 2021-01-29.
  7. "Here's the Inside Scoop on the Star Studded Launch Party for LeBron James' Lobos 1707 Tequila in Toronto". View the VIBR. 2022-03-23. Retrieved 2022-03-24.
  8. Bray, Ashley (2020-12-01). "New Tequila & Mezcal Brand, Lobos 1707, Launches with Backing by Lebron James". Bar Business Magazine. Retrieved 2021-01-29.
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