Lloyd Cadena

Lloyd Cafe Cadena was born on September 23, 1993, in Parañaque.[4]

He majored in financial management at the Colegio de San Juan de Letran and formerly studied at Olivarez College. As a student, he worked in Alyansa Letranista and the Letran Student Council alongside fellow YouTube vlogger and social media personality-activist Mark "MacoyDubs" Averilla.

Cadena has two older sisters and one older brother. His parents, Saturnino Cadena and Lorita Cafe are Filipino migrant workers in the United Arab Emirates.[5] Upon Lloyd's newfound fame, he was able to bring his mother home, who in turn has succeeded him in the social media world as "Mother Kween".

On September 1, 2020, Cadena was hospitalized due to a high fever and dry cough; he later tested positive for COVID-19.[11] He died three days later, on September 4, after suffering a cardiac arrest. His death occurred nineteen days before what would have been his 27th birthday.[12] His remains were later cremated.[13]

Following the announcement of his death, known close friends, fellow vloggers, and celebrities expressed their condolences to Cadena's family,[14] including American pop singer Mariah Carey, of whom Cadena was a fan.[15] On October 11, 2020, Cadena was posthumously honored alongside fellow YouTuber Emman Nimedez (who died on August 16) in the Philippine segment of YouTube FanFest 2020.[16]

Cadena was a known philanthropist and used his platform for charitable aid or donations. An August 21, 2020, video on his main channel followed Cadena as he went around his neighborhood in the Philippines and distributed tablets to students from his former school La Huerta Elementary for distance learning.[17] That was not the first time Cadena reached out to La Huerta students – through the years, he had given them food packs, school supplies, and toys, helping pack the goods himself and delivering them personally as shown in his vlogs.[17] Cadena also went out onto the streets of Baguio and gave random strangers cash.[17] Additionally, he encouraged everyone to donate to non-governmental organizations (NGOs) that are working for the relief operations and rehabilitation of areas in Mindanao that were badly hit by an earthquake in 2019.[18] In 2020, during the Taal Volcano eruption, he gave away relief packs to the community amid the lockdown and also extended help to COVID-19 frontliners by donating personal protective equipment to a hospital in Parañaque, Philippines.[19]